{"title":"New from Sigma","description":"","products":[{"product_id":"sigma-323965-sigma-camera-lenses-mirrorless-lenses","title":"Sigma 85mm f\/1.2 DG Art Full-Frame Portrait Prime Lens (Sony E)","description":"\u003cp\u003eBring more depth, separation, and visual dimension to portraits with the Sigma 85mm F1.2 DG Art Lens for Sony E-mount cameras. Its bright F1.2 maximum aperture gives photographers precise control over depth of field, helping subjects stand out against soft backgrounds while providing more flexibility when working with available light. The classic 85 mm focal length delivers a flattering medium telephoto perspective for portraits, weddings, fashion, events, and creative video.\u003c\/p\u003e\u003ch3\u003eSharp Detail With Smooth, Natural Bokeh\u003c\/h3\u003e\u003cp\u003eSigma combines 17 elements in 12 groups with 2 SLD glass elements, anomalous dispersion glass, and aspherical elements to control axial chromatic aberration, spherical aberration, and sagittal coma flare. The result is high resolving power even at F1.2, so fine facial details remain crisp while backgrounds fall smoothly out of focus. A 13-blade rounded diaphragm helps maintain near-circular bokeh as the aperture is stopped down, giving portraits and close detail shots a polished, dimensional look.\u003c\/p\u003e\u003ch3\u003eFast Focus for Stills and Video\u003c\/h3\u003e\u003cp\u003eDual HLA autofocus provides fast, quiet focusing for both photography and video, helping you stay with moving subjects even when working at shallow depth of field. Minimized focus breathing keeps changes in angle of view more natural during focus transitions, making the lens well suited to cinematic shooting. An aperture ring, aperture ring lock switch, click switch, and 2 assignable AFL buttons put essential controls directly at your fingertips.\u003c\/p\u003e\u003ch3\u003eArt Line Performance Without Excess Bulk\u003c\/h3\u003e\u003cp\u003eThe Sony E-mount version weighs 905 grams and measures 87.2 mm in diameter by 121.7 mm in length, giving photographers an F1.2 Art lens that remains practical for location work. An 82 mm filter thread supports commonly used filters, while a water- and oil-repellent front coating helps make cleaning easier. The lens also features a dust- and splash-resistant structure for demanding shooting environments, though it is not waterproof.\u003c\/p\u003e","brand":"SIGMA CORPORATION OF AMERICA","offers":[{"title":"Default Title","offer_id":43589820055600,"sku":"323965-SIGMA","price":1599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/f9881ca47f2bf7076abc9877b6514792af58ac51badef783936f5ba271782751-f55a599577ff1931.jpg?v=1788963599"},{"product_id":"sigma-666969-sigma-camera-lenses-mirrorless-lenses","title":"Sigma 20-60mm F2.8-4 DG Contemporary Lens for Mirrorless Cameras (L Mount)","description":"\u003cp\u003eThe \u003cstrong\u003eSigma 20-60mm F2.8-4 DG Contemporary (L-Mount)\u003c\/strong\u003e is a standard zoom lens for full-frame cameras, covering an ultra-wide 20mm to a standard 60mm—all within an astonishingly compact and lightweight design.\u003c\/p\u003e\u003cp\u003eAs a new approach to the modern standard zoom, Sigma has pursued the ideal balance between wide-angle coverage and compactness. The result is a palm-sized design weighing just 385g, featuring an ultra-wide 20mm perspective and versatile macro capabilities that expand creative expression. Designed for both stills and video, this lens supports the artistic vision of creators.\u003c\/p\u003e\u003ch3\u003e20-60mm, Freedom to Compose\u003c\/h3\u003e\u003cp\u003eFrom an expansive 20mm ultra-wide to a natural 60mm perspective, this lens delivers a wide range of expression in a versatile zoom. Capture everything from sweeping landscapes to everyday snapshots and portraits—without changing lenses. With a maximum aperture of F2.8 at 20mm, you can shoot confidently in low light environments such as indoors and nightscapes, while keeping ISO low.\u003c\/p\u003e\u003ch3\u003eBringing 20mm Into Your Everyday Shots\u003c\/h3\u003e\u003cp\u003eWeighing just 385g, this 3x zoom achieves an incredibly compact design—remarkable for an ultra-wide lens starting at F2.8. Its slim form fits easily into any bag, making it ideal for everything from daily snapshots and travel to hiking and video creation. Experience full-frame rendering performance with unprecedented portability.\u003c\/p\u003e\u003ch3\u003eConsistent High Optical Performance\u003c\/h3\u003e\u003cp\u003eWhile prioritizing improved portability, no compromises have been made in image quality. The optical design—featuring 15 elements in 13 groups, including three aspherical lenses and three SLD glass elements—delivers consistent sharpness throughout the entire zoom range. From everyday scenes to breathtaking travel moments, it renders every detail with striking clarity.\u003c\/p\u003e\u003ch3\u003eMacro Capabilities for Versatile Expression\u003c\/h3\u003e\u003cp\u003eWith a minimum focusing distance of 15.8 cm at 28mm and a maximum magnification ratio of 1:2.3 at 35mm, this lens delivers richly detailed close-up images approaching half-macro performance. Even at the 60mm telephoto end, it maintains a high magnification of 1:2.9—ensuring a seamless shooting experience across the zoom range, allowing full focus on composition without concern for subject distance.\u003c\/p\u003e\u003ch3\u003eDesigned to Minimize Flare and Ghosting\u003c\/h3\u003e\u003cp\u003eFlare and ghosting, which reduce image quality, are addressed under all conditions of incident light, based on the most advanced simulation technology. High backlight resistance enables clear and sharp images under any lighting conditions.\u003c\/p\u003e\u003ch3\u003eFast and Quiet Autofocusing with HLA System\u003c\/h3\u003e\u003cp\u003eA linear motor HLA (High-response Linear Actuator) is employed for the AF actuator, delivering high-speed autofocus with high-precision drive to capture decisive moments. It also offers outstanding tracking performance for fast-moving subjects, even at high frame rates. Engineered for modern hybrid shooting, it ensures seamless performance across stills and video.\u003c\/p\u003e\u003ch3\u003eMinimal Focus Breathing\u003c\/h3\u003e\u003cp\u003eThe lens is designed to minimize changes in the angle of view caused by focusing, enabling smooth, natural-looking focus pulls when recording video.\u003c\/p\u003e\u003ch3\u003eDust- And Splash-Resistant Structure \/ Water- And Oil-Repellent Coating\u003c\/h3\u003e\u003cp\u003eIn addition to a dust- and splash-resistant structure, the frontmost surface of the lens has a water- and oil-repellent coating applied, allowing photographers to shoot without concern even in harsh outdoor environments.\u003c\/p\u003e","brand":"SIGMA CORPORATION OF AMERICA","offers":[{"title":"Default Title","offer_id":43589820088368,"sku":"666969-SIGMA","price":849.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3669027.jpg?v=1788902760"},{"product_id":"sigma-666965-sigma-camera-lenses-mirrorless-lenses","title":"Sigma 20-60mm F2.8-4 DG Contemporary Lens for Mirrorless Cameras (Sony E-Mount)","description":"\u003cp\u003eThe \u003cstrong\u003eSigma 20-60mm F2.8-4 DG Contemporary (Sony E)\u003c\/strong\u003e is a standard zoom lens for full-frame cameras, covering an ultra-wide 20mm to a standard 60mm—all within an astonishingly compact and lightweight design.\u003c\/p\u003e\u003cp\u003eAs a new approach to the modern standard zoom, Sigma has pursued the ideal balance between wide-angle coverage and compactness. The result is a palm-sized design weighing just 385g, featuring an ultra-wide 20mm perspective and versatile macro capabilities that expand creative expression. Designed for both stills and video, this lens supports the artistic vision of creators.\u003c\/p\u003e\u003ch3\u003e20-60mm, Freedom to Compose\u003c\/h3\u003e\u003cp\u003eFrom an expansive 20mm ultra-wide to a natural 60mm perspective, this lens delivers a wide range of expression in a versatile zoom. Capture everything from sweeping landscapes to everyday snapshots and portraits—without changing lenses. With a maximum aperture of F2.8 at 20mm, you can shoot confidently in low light environments such as indoors and nightscapes, while keeping ISO low.\u003c\/p\u003e\u003ch3\u003eBringing 20mm Into Your Everyday Shots\u003c\/h3\u003e\u003cp\u003eWeighing just 385g, this 3x zoom achieves an incredibly compact design—remarkable for an ultra-wide lens starting at F2.8. Its slim form fits easily into any bag, making it ideal for everything from daily snapshots and travel to hiking and video creation. Experience full-frame rendering performance with unprecedented portability.\u003c\/p\u003e\u003ch3\u003eConsistent High Optical Performance\u003c\/h3\u003e\u003cp\u003eWhile prioritizing improved portability, no compromises have been made in image quality. The optical design—featuring 15 elements in 13 groups, including three aspherical lenses and three SLD glass elements—delivers consistent sharpness throughout the entire zoom range. From everyday scenes to breathtaking travel moments, it renders every detail with striking clarity.\u003c\/p\u003e\u003ch3\u003eMacro Capabilities for Versatile Expression\u003c\/h3\u003e\u003cp\u003eWith a minimum focusing distance of 15.8 cm at 28mm and a maximum magnification ratio of 1:2.3 at 35mm, this lens delivers richly detailed close-up images approaching half-macro performance. Even at the 60mm telephoto end, it maintains a high magnification of 1:2.9—ensuring a seamless shooting experience across the zoom range, allowing full focus on composition without concern for subject distance.\u003c\/p\u003e\u003ch3\u003eDesigned to Minimize Flare and Ghosting\u003c\/h3\u003e\u003cp\u003eFlare and ghosting, which reduce image quality, are addressed under all conditions of incident light, based on the most advanced simulation technology. High backlight resistance enables clear and sharp images under any lighting conditions.\u003c\/p\u003e\u003ch3\u003eFast and Quiet Autofocusing with HLA System\u003c\/h3\u003e\u003cp\u003eA linear motor HLA (High-response Linear Actuator) is employed for the AF actuator, delivering high-speed autofocus with high-precision drive to capture decisive moments. It also offers outstanding tracking performance for fast-moving subjects, even at high frame rates. Engineered for modern hybrid shooting, it ensures seamless performance across stills and video.\u003c\/p\u003e\u003ch3\u003eMinimal Focus Breathing\u003c\/h3\u003e\u003cp\u003eThe lens is designed to minimize changes in the angle of view caused by focusing, enabling smooth, natural-looking focus pulls when recording video.\u003c\/p\u003e\u003ch3\u003eDust- And Splash-Resistant Structure \/ Water- And Oil-Repellent Coating\u003c\/h3\u003e\u003cp\u003eIn addition to a dust- and splash-resistant structure, the frontmost surface of the lens has a water- and oil-repellent coating applied, allowing photographers to shoot without concern even in harsh outdoor environments.\u003c\/p\u003e","brand":"SIGMA CORPORATION OF AMERICA","offers":[{"title":"Default Title","offer_id":43589820121136,"sku":"666965-SIGMA","price":849.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3669035.jpg?v=1788902762"},{"product_id":"sigma-323969-sigma-camera-lenses-mirrorless-lenses","title":"Sigma 85mm f\/1.2 DG Art Full-Frame Portrait Prime Lens (L-Mount)","description":"\u003cp\u003eWhen the background needs to fall away and every detail in your subject needs to stand out, the Sigma 85mm F1.2 DG Art gives L-Mount photographers the speed and control to create that look. Its 85 mm medium telephoto perspective is a natural fit for portraits, weddings, fashion, and creative video, while the F1.2 maximum aperture makes it easy to isolate a subject with shallow depth of field. Behind that rendering is a 17-element, 12-group optical design with 2 SLD glass elements and aspherical elements that help control chromatic aberration, spherical aberration, and sagittal coma flare for strong resolving power from the widest aperture.\u003c\/p\u003e\u003ch3\u003eShape Attention with F1.2 Depth and Smooth Bokeh\u003c\/h3\u003e\u003cp\u003eA wide F1.2 aperture gives photographers more creative control over subject separation, especially when working with portraits and detail-focused compositions. The 13-blade rounded diaphragm helps maintain near-circular bokeh as the lens is stopped down, producing smooth out-of-focus areas that keep attention where it belongs. Sigma also minimizes focus breathing, helping video creators achieve more natural-looking focus transitions with less visible change in angle of view.\u003c\/p\u003e\u003ch3\u003eStay Focused on the Moment\u003c\/h3\u003e\u003cp\u003eDual HLA autofocus delivers fast, quiet focusing and responsive subject tracking for both still photography and video. When working at shallow F1.2 depth of field, that speed helps you stay ready for changing expressions, movement, and spontaneous moments. Two assignable AFL buttons place supported camera functions within easy reach, while the aperture ring, aperture ring click switch, aperture ring lock switch, and AF or MF selector provide direct control without slowing down your workflow.\u003c\/p\u003e\u003ch3\u003eArt Series Performance Without Excess Bulk\u003c\/h3\u003e\u003cp\u003eThe L-Mount version weighs 905 grams and measures 87.2 mm in diameter by 119.7 mm long, giving photographers serious F1.2 capability in a body built for active shooting. Its dust- and splash-resistant structure supports work in changing environments, while the water- and oil-repellent front coating makes the front element easier to maintain. An 82 mm filter thread supports compatible creative filters, and L-Mount users can switch between linear and non-linear focus ring response for more personalized manual focus control.\u003c\/p\u003e","brand":"SIGMA CORPORATION OF AMERICA","offers":[{"title":"Default Title","offer_id":43589821890608,"sku":"323969-SIGMA","price":1599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/4afe1dd8958c30333181065a8f754c38e16d8a6505e7188a87bf3442e4752d64-a69ccd5075733e16.jpg?v=1788963634"}],"url":"https:\/\/focuscamera.com\/collections\/new-from-sigma.oembed","provider":"Focus Camera","version":"1.0","type":"link"}