{"title":"Sony Spring Cash Back - Products","description":"","products":[{"product_id":"sony-ilce6400kb-cameras-mirrorless-cameras","title":"Sony Alpha a6400 APS C Mirrorless Camera with Fast Hybrid AF System and 16-50mm M2 Lens (Black)","description":"\u003cp\u003eIgnite your creativity with the Sony Alpha a6400 Mirrorless Digital Camera in Black that comes with a 16-50mm F3.5-5.6 OSS II Lens. This camera features the world's fastest autofocus, which allows you to capture instant shots from fast action to candid. You can capture amazing shots and get incredible detail that makes for gorgeous enlargements thanks to its newly developed 24.2 megapixel Exmor APS HD CMOS sensor. \u003cb\u003e\u003cbr\u003e24.2-Megapixel APS-C Image Sensor\u003c\/b\u003e\u003cbr\u003eCreate images of astounding beauty that surpass your expectations with the Sony a6400’s newly developed 24.2- megapixel APS-C CMOS sensor. The same size as most DSLRs, this sensor offers high sensitivity in dimly lit environments and strikingly attractive foreground and background defocusing. You’ll enjoy the increased light collecting efficiency of a gapless on-chip lens structure, extremely low noise throughout a wide sensitivity range of ISO 100 to 25600, and superb corner-to-corner image quality with lifelike color, supreme detail and smooth tonal gradations that reveal every nuance of your scene. \u003cb\u003e\u003cbr\u003eBIONZ X Image Processor\u003c\/b\u003e\u003cbr\u003eAstonishingly fast, Sony’s sophisticated BIONZ X image processor reproduces textures and details in real time as seen by the naked eye. The resulting images in the Sony Alpha a6400 mirrorless camera are remarkably realistic with especially rich tonal gradations and a natural three-dimensional appearance. The processor is lightning fast, giving you continuous shooting up to 11 fps. Visual noise is nearly imperceptible thanks to further advanced area-specific noise reduction. Detail reproduction technology delivers more detailed textures while diffraction-reducing technology optimizes the performance of any lens you mount to enable advances such as finer details at small aperture settings. \u003cb\u003e\u003cbr\u003e425 AF Points\u003c\/b\u003e\u003cbr\u003eThe Sony Alpha a6400 mirrorless has higher-precision contrast-detection AF (Fast Intelligent AF) points, with an improved Fast Hybrid AF system features the world's fastest 425 extremely accurate phase-detection AF points that covers 84 percent of the entire image area for superior auto focusing. They permit enhanced subject tracking plus the capture of fast-moving subjects anywhere on the screen, as well as improved scene recognition and subject size detection. \u003cb\u003e\u003cbr\u003eUltra HD Movies\u003c\/b\u003e\u003cbr\u003ePress the MOVIE button on your Sony a6400 to start recording beautiful 4K UHD movies notable for their sharpness and lack of visual 'noise' in your choice of 60p, 60i or 24p. New improved Fast Hybrid AF provides remarkably fast and accurate auto-focusing and tracking while shooting movies. You can also use P\/A\/S\/M modes to achieve maximum control over how the image looks, and zoom with extra clarity, courtesy of Clear Image Zoom. \u003cb\u003e\u003cbr\u003eTouchscreen and Viewfinder\u003c\/b\u003e\u003cbr\u003eThe Alpha a6400 mirrorless camera features a 180-degree fully tiltable LCD touch screen for self-recording. The 180-degree tiltable, 3.0-type LCD flip screen has 921k-dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. It has a high quality XGA OLED Tru-finder viewfinder to help you hone in on your subjects. \u003cb\u003e\u003cbr\u003eSony E PZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/b\u003e\u003cbr\u003eThis 16-50 mm (35mm full-frame equivalent: 24-75 mm) power zoom lens is perfect for day-to-day stills and movies. It weighs just 107 grams (3.8 oz.) and collapses to 31.3 mm (1-1\/4 inch) when powered off. Durability is excellent, refined AF ensures reliable focus even while zooming, and built-in image stabilization minimizes blur.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42151745716272,"sku":"ILCE6400KB","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3466239.jpg?v=1751618298"},{"product_id":"sony-ilce6700mb-cameras-mirrorless-cameras","title":"Sony Alpha 6700 – APS-C Interchangeable Lens Hybrid Camera with 18-135mm Lens","description":"\u003cp\u003eThe α6700 combines the latest AI technology with Sony's outstanding α-series image quality in a compact APS-C camera body. Offering enhanced subject recognition, the latest technology for capturing stills and movies, and E-mount lens compatibility, the lightweight α6700 is designed for creative adventures, anytime, anywhere.\u003c\/p\u003e\u003ch3\u003e26.0MP1 APS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/h3\u003e\u003cp\u003eThe advanced Exmor R CMOS image sensor with 26.0 effective megapixels is packed with Sony's image sensor technologies. It offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format, gapless on-chip lenses, and Anti-reflective coating (anti-reflection seal glass).\u003c\/p\u003e\u003ch3\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/h3\u003e\u003cp\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colors with low noise for stills and movies.\u003c\/p\u003e\u003ch3\u003eDedicated AI Processor and Real-time Recognition for accurate subject tracking\u003c\/h3\u003e\u003cp\u003eThe α6700’s AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF and more reliable Real-time Tracking of a wider variety of subjects.\u003c\/p\u003e\u003ch3\u003e4K\/60p 6K oversampled 4:2:2 10-bit recording with Long GOP or All Intra formats\u003c\/h3\u003e\u003cp\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony's proprietary 6K oversampling technology. By compressing this expanded detail into the output, it achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 color sampling.\u003c\/p\u003e\u003ch3\u003eHigh frame rate 4K 120p (100p) recording\u003c\/h3\u003e\u003cp\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera. This expands creative possibilities in post-production by allowing subject motion to be emphasized or transformed into smooth slow motion. S\u0026amp;Q mode18 also enables recording of slow or quick motion sequences in camera from the outset.\u003c\/p\u003e\u003ch3\u003e5-axis in-body optical image stabilization with up to 5-steps of compensation\u003c\/h3\u003e\u003cp\u003eShoot hand-held or in low-light with confidence — the 5-axis in-body optical image stabilization system is supported by precision gyro sensors to deliver up to 5-steps of shake compensation. It detects and compensates for various types of camera shake, including angular (pitch\/yaw) shake that is more apparent at longer focal lengths, or when shooting with slower shutter speeds.\u003c\/p\u003e\u003ch3\u003ePrecise anti-shake compensation at the single-pixel level\u003c\/h3\u003e\u003cp\u003eThrough enhanced design and control of key parameters, the α6700 provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 26.0 megapixel resolution to produce images that capture all the finer details.\u003c\/p\u003e\u003ch3\u003eWide dynamic range and high sensitivity for diverse shooting scenarios\u003c\/h3\u003e\u003cp\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 32000 and offers a wide dynamic range so that natural gradations can be captured in high-contrast scenes without blown highlights or blocked shadows.\u003c\/p\u003e\u003ch3\u003eConsistently accurate exposure and color with new AE algorithm\u003c\/h3\u003e\u003cp\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colors under a wide range of light sources, from sunlight through to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colors.\u003c\/p\u003e\u003ch3\u003eSelectable RAW file types and JPEG Light quality setting\u003c\/h3\u003e\u003cp\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing a greater number of high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003c\/p\u003e\u003ch3\u003eSony E 18-135mm F3.5-5.6 OSS APS-C Telephoto Zoom Lens\u003c\/h3\u003e\u003cp\u003eWith a versatile 18-135mm (27-202.5mm \/ 35mm equivalent) range, Optical SteadyShot Image stabilization and fast, precise, quiet AF, this compact and lightweight zoom for APS-C E-mount cameras produces excellent corner-to-corner sharpness and beautiful defocused bokeh to a variety of still and movie applications.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42151745912880,"sku":"ILCE6700MB","price":1898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3282377.jpg?v=1751618348"},{"product_id":"sony-ilce7cm2b-sel28-cameras-mirrorless-cameras","title":"Sony Alpha 7C II Full-Frame Interchangeable Lens Hybrid Camera Body (Black) with Zoom Lens Bundle","description":"\u003cp\u003e\u003cstrong\u003eSony Alpha 7C II – Full-frame Interchangeable Lens Hybrid Camera Body (Black)\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eIncredibly compact and lightweight, packed with full-frame performance\u003c\/h3\u003e\u003cp\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both stills and movies, it’s the essential tool for capturing the world the way you want to.\u003c\/p\u003e\u003ch3\u003e33.0MP1 full-frame Exmor R™ back-illuminated CMOS sensor\u003c\/h3\u003e\u003cp\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 51200, low noise, and highly accurate color reproduction.\u003c\/p\u003e\u003ch3\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/h3\u003e\u003cp\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003c\/p\u003e\u003ch3\u003eDedicated AI Processor for advanced subject recognition and tracking\u003c\/h3\u003e\u003cp\u003eThe α7C II is equipped with an AI processing unit that can handle significant amounts of data, enabling more accurate recognition and tracking of subjects and recognition of a wider range of subject types. \u003c\/p\u003e\u003ch3\u003eOutstanding 4K 4:2:2 10-bit movie recording up to 60p\/50p\u003c\/h3\u003e\u003cp\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003c\/p\u003e\u003ch3\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/h3\u003e\u003cp\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively correct 7.0-steps of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003c\/p\u003e\u003ch3\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/h3\u003e\u003cp\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilization unit, advanced gyro sensors, and an optimized image stabilization algorithm work together for exceedingly smooth, stable movie footage. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003c\/p\u003e\u003ch3\u003eConsistently accurate exposure and color with new AE algorithm\u003c\/h3\u003e\u003cp\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003c\/p\u003e\u003ch3\u003eHigh-resolution XGA OLED electronic viewfinder with 120fps display\u003c\/h3\u003e\u003cp\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSony Alpha FE 28-60mm f\/4-5.6 Full-Frame E-mount Zoom Lens\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Sony Alpha FE 28-60mm f\/4-5.6 comes with the latest mechanical and optical technology delivering full-frame performance in one of the lightest and compact standard zoom lens. Although this small, light lens is designed for easy carrying in your bag for daily use, it features a focal length of 28-60mm to expand your full-frame reach. Mounted on a compact E-mount body, it's an ideal lens for full-frame high-image-quality shooting of a wide variety of scenes that require portability, from everyday snaps to travel and vlogging.\u003c\/p\u003e\u003ch3\u003eStandard Zoom Designed for Full-Frame High Resolution \u003c\/h3\u003e\u003cp\u003eThe deployment of three aspherical lenses effectively suppresses a variety of aberrations, delivering superb optical performance. This allows users to enjoy the high resolution depiction that is characteristic of full-frame, from the center of the image right out to the periphery, despite the compactness and light weight of the lens.\u003c\/p\u003e\u003ch3\u003eIdeal Focal Length and Close-Up Capability\u003c\/h3\u003e\u003cp\u003eWith a versatile and frequently used focal length of 28-60mm, this lens is well-suited to a variety of everyday subjects. In addition, a minimum focus distance of 0.98 feet (wide-angle) to 1.48 feet (telephoto) ensures good close-up capability, making it useful for situations from table photography to vlogging, all with the high image quality of full-frame.\u003c\/p\u003e\u003ch3\u003e7-Blade Circular Aperture\u003c\/h3\u003e\u003cp\u003eThe seven-blade circular design keeps the aperture almost circular. This makes it possible to achieve smoother, more natural defocusing in your images—including artistic blurring or bokeh—and greater control over the depth of field.\u003c\/p\u003e\u003ch3\u003eDust- and Moisture-Resistant Design\u003c\/h3\u003e\u003cp\u003eDespite its compact size and light weight, a dust- and moisture-resistant design provides the reliability needed for active outdoor use.\u003c\/p\u003e\u003ch3\u003eLinear Motor Drive for Excellent AF Performance\u003c\/h3\u003e\u003cp\u003eA linear AF drive motor provides the fast and accurate AF performance required by the latest full-frame cameras. The quietness of the drive makes it well-suited to both still and movie shooting, while the speed and precision ensure maximum performance from camera AF functions such as Real-time Tracking and Real-time Eye AF.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42151747616816,"sku":"ILCE7CM2B-SEL28","price":2998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3435845.jpg?v=1751618371"},{"product_id":"sony-ilce7cm2s-sel28-cameras-mirrorless-cameras","title":"Sony Alpha 7C II Full-Frame Interchangeable Lens Hybrid Camera Body (Silver) with Zoom Lens Bundle","description":"\u003cp\u003e\u003cstrong\u003eSony Alpha 7C II – Full-frame Interchangeable Lens Hybrid Camera Body (Silver)\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eIncredibly compact and lightweight, packed with full-frame performance\u003c\/h3\u003e\u003cp\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both stills and movies, it’s the essential tool for capturing the world the way you want to.\u003c\/p\u003e\u003ch3\u003e33.0MP1 full-frame Exmor R™ back-illuminated CMOS sensor\u003c\/h3\u003e\u003cp\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 51200, low noise, and highly accurate color reproduction.\u003c\/p\u003e\u003ch3\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/h3\u003e\u003cp\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003c\/p\u003e\u003ch3\u003eDedicated AI Processor for advanced subject recognition and tracking\u003c\/h3\u003e\u003cp\u003eThe α7C II is equipped with an AI processing unit that can handle significant amounts of data, enabling more accurate recognition and tracking of subjects and recognition of a wider range of subject types. \u003c\/p\u003e\u003ch3\u003eOutstanding 4K 4:2:2 10-bit movie recording up to 60p\/50p\u003c\/h3\u003e\u003cp\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003c\/p\u003e\u003ch3\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/h3\u003e\u003cp\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively correct 7.0-steps of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003c\/p\u003e\u003ch3\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/h3\u003e\u003cp\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilization unit, advanced gyro sensors, and an optimized image stabilization algorithm work together for exceedingly smooth, stable movie footage. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003c\/p\u003e\u003ch3\u003eConsistently accurate exposure and color with new AE algorithm\u003c\/h3\u003e\u003cp\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003c\/p\u003e\u003ch3\u003eHigh-resolution XGA OLED electronic viewfinder with 120fps display\u003c\/h3\u003e\u003cp\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSony Alpha FE 28-60mm f\/4-5.6 Full-Frame E-mount Zoom Lens\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Sony Alpha FE 28-60mm f\/4-5.6 comes with the latest mechanical and optical technology delivering full-frame performance in one of the lightest and compact standard zoom lens. Although this small, light lens is designed for easy carrying in your bag for daily use, it features a focal length of 28-60mm to expand your full-frame reach. Mounted on a compact E-mount body, it's an ideal lens for full-frame high-image-quality shooting of a wide variety of scenes that require portability, from everyday snaps to travel and vlogging.\u003c\/p\u003e\u003ch3\u003eStandard Zoom Designed for Full-Frame High Resolution \u003c\/h3\u003e\u003cp\u003eThe deployment of three aspherical lenses effectively suppresses a variety of aberrations, delivering superb optical performance. This allows users to enjoy the high resolution depiction that is characteristic of full-frame, from the center of the image right out to the periphery, despite the compactness and light weight of the lens.\u003c\/p\u003e\u003ch3\u003eIdeal Focal Length and Close-Up Capability\u003c\/h3\u003e\u003cp\u003eWith a versatile and frequently used focal length of 28-60mm, this lens is well-suited to a variety of everyday subjects. In addition, a minimum focus distance of 0.98 feet (wide-angle) to 1.48 feet (telephoto) ensures good close-up capability, making it useful for situations from table photography to vlogging, all with the high image quality of full-frame.\u003c\/p\u003e\u003ch3\u003e7-Blade Circular Aperture\u003c\/h3\u003e\u003cp\u003eThe seven-blade circular design keeps the aperture almost circular. This makes it possible to achieve smoother, more natural defocusing in your images—including artistic blurring or bokeh—and greater control over the depth of field.\u003c\/p\u003e\u003ch3\u003eDust- and Moisture-Resistant Design\u003c\/h3\u003e\u003cp\u003eDespite its compact size and light weight, a dust- and moisture-resistant design provides the reliability needed for active outdoor use.\u003c\/p\u003e\u003ch3\u003eLinear Motor Drive for Excellent AF Performance\u003c\/h3\u003e\u003cp\u003eA linear AF drive motor provides the fast and accurate AF performance required by the latest full-frame cameras. The quietness of the drive makes it well-suited to both still and movie shooting, while the speed and precision ensure maximum performance from camera AF functions such as Real-time Tracking and Real-time Eye AF.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42151747747888,"sku":"ILCE7CM2S-SEL28","price":2998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3435862.jpg?v=1751618396"},{"product_id":"sony-sel200600g-camera-lenses-mirrorless-lenses","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Super Telephoto Zoom Lens","description":"\u003cp\u003eZoom further with this Sony 200-600mm Super-Telephoto Zoom Lens with outstanding sharpness, fast AF and compact design. This lens features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. To achieve this outstanding G Lens resolution, it incorporates an aspherical element and five ED (Extra-low Dispersion) glass elements in a new optical design to minimize chromatic aberration that can be a problem at super-telephoto focal lengths. In addition, Nano antireflective coating is used to reduce flare and ghosting.\u003c\/p\u003e\u003ch3\u003e200-600mm with Extended Reach\u003c\/h3\u003e\u003cp\u003eThe lens features a versatile zoom range of 200-600mm with a variable aperture of f\/5.6-6.3 (wide to tele). This incredible zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm (f\/9) or 1200mm (f\/13) respectively, while maintaining outstanding image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, f\/8-9 and with the 2.0x teleconverter is 400-1200mm, f\/11-13.\u003c\/p\u003e\u003ch3\u003eDDSSM Delivers Fast, Precise, Quiet Autofocus\u003c\/h3\u003e\u003cp\u003eThe lens employs Sony’s DDSSM (Direct Drive Supersonic Wave Motor) system which has the power and precision needed to drive the heavy focus group, ensuring that moving subjects are reliably and quietly tracked with exceptional speed and precision. High positioning accuracy means that pinpoint autofocus is achieved with blazing speed. The advanced DDSSM system is also exceptionally quiet, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or any other form of wildlife.\u003c\/p\u003e\u003ch3\u003eInternal Zoom Mechanism\u003c\/h3\u003e\u003cp\u003eAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operation with light zoom ring torque and is ideal in difficult outdoor conditions.\u003c\/p\u003e\u003ch3\u003e11-Blade Circular Aperture\u003c\/h3\u003e\u003cp\u003eAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by the lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G Lens bokeh.\u003c\/p\u003e\u003ch3\u003eED Glass Reduces Flare and Ghosting\u003c\/h3\u003e\u003cp\u003eED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification, out of the picture. The 200-600mm G Super telephoto zoom lens incorporates one five ED glass elements to maximize resolution and bokeh, while leaving precisely rendered edges with no fringing or unnatural coloration.\u003c\/p\u003e\u003ch3\u003eReduces Spherical Aberration\u003c\/h3\u003e\u003cp\u003eAn aspherical lens is incorporated to dramatically reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped aspherical elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, reducing overall size and weight.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42152013889584,"sku":"SEL200600G","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2618393.jpg?v=1751627203"},{"product_id":"sony-sel2870gm-camera-lenses-mirrorless-lenses","title":"Sony FE 28-70mm f\/2 GM Lens (Sony E-Mount)","description":"\u003cp\u003e\u003cstrong\u003eA bright, versatile F2 standard zoom\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe first G MasterTM standard zoom with a constant F2 aperture is ideal for portraits and a wide range of other subjects. Sharpness and contrast rival prime lens quality, while F2 brightness, unrivaled AF, a versatile zoom range, and a compact, lightweight design offer extraordinary creative scope for stills and movies.  \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSharpness that maximizes body potential\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAdvanced design and optical simulation result in zoom quality that rivals prime lenses. Large elements including three XA (extreme aspherical) elements manufactured using original techniques ensure high corner-to-corner resolution at F2 throughout the zoom range. Floating focus allows close focus down to 0.38 m\/1.25 ft throughout the zoom range.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eF2 G Master design for extraordinary depth\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAn F2 max. aperture and G Master optics deliver exquisite, soft bokeh for deep, dimensional images. Spherical aberration is carefully controlled for ideal resolution\/bokeh balance, and a new 11-blade circular aperture unit helps to deliver gorgeous ball bokeh. Onion-ring bokeh and color bleeding are effectively suppressed for refined image quality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eConstant F2 in a compact, lightweight lens\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis versatile standard zoom lens delivers image quality that rivals prime lenses plus amazing AF. Innovative optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 92.9 x 139.8 mm (3-3\/4 x 5-5\/8) and weighs just 918 g (32.4 oz). Stress-free shooting with all the advantages of zoom and no compromise on image quality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePrecise, reliable, responsive AF tracking\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFour XD (extreme dynamic) linear motors and the latest algorithm precisely control the large F2 focus group. Reliable focus tracking and instant response are essential at weddings or sports events where every frame counts. This lens is fully compatible with the 120 fps burst capability of the α9 III, and tracking continues even while zooming.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRefined, expressive movie production\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFocus breathing is subdued for refined movie imagery. Rack focus and zoom effects can be used with F2 depth of field to create smooth, natural transitions. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy. The XD linear motors and a new aperture unit operate quietly, and α body breathing compensation is supported.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChromatic aberration controlled\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSony’s original Nano Coating II minimizes flare\/ghosting, making it possible to shoot clear images even in strong backlighting. Optics designed to suppress internal reflections provide further flare resistance, ensuring high clarity whenever a strong light source appears in the frame. Perfect for portraits, sports, movies, live events, and more.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eResistant to flare and ghosting\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSony’s original Nano Coating II minimizes flare\/ghosting, making it possible to shoot clear images even in strong backlighting. Optics designed to suppress internal reflections provide further flare resistance, ensuring high clarity whenever a strong light source appears in the frame. Perfect for portraits, sports, movies, live events, and more.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProfessional control\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eImportant control functions include Linear Response MF for intuitive manual focus, adjustable zoom ring torque, and an aperture ring with a click ON\/OFF switch. There are also two customizable focus hold buttons, an iris lock switch, and an AF\/MF switch. Filter diameter is 86 mm, and the lens hood has a window for easy variable filter operation. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRugged and reliable\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eButtons and switches feature silicone gaskets, the lens mount includes a rubber ring, and all other critical areas are painstakingly designed to prevent the incursion of dust and moisture and ensure maximum reliability in challenging outdoor conditions. 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Sharpness and contrast rival prime lens quality, while F2 brightness, unrivalled AF, a versatile zoom range, and a compact, lightweight design offer extraordinary creative scope for stills and movies. \u003c\/p\u003e\u003ch3\u003eA breakthrough F2 telephoto zoom for new expression\u003c\/h3\u003e\u003cp\u003eDeveloped for creators who want next-generation versatility and expression, this telephoto zoom is the world’s first with a maximum focal length of 150mm and an F2 aperture. Smooth bokeh works with telephoto compression for creative portraits, and the large aperture is ideal for indoor events. All of this, plus internal zoom in an agile lens that weighs just 1,340 g (47.3 oz), without a tripod base.\u003c\/p\u003e\u003ch3\u003eResolution that rivals prime lenses\u003c\/h3\u003e\u003cp\u003eTwo precision XA (extreme aspherical) elements in an innovative optical design, plus advanced manufacturing and carefully controlled aberration, deliver resolution that rivals high-quality prime lenses throughout the image area at all apertures, including F2.\u003c\/p\u003e\u003ch3\u003eOutstanding clarity and contrast\u003c\/h3\u003e\u003cp\u003eTwo Super ED (Extra-low Dispersion) and three ED glass elements minimize both longitudinal and lateral chromatic aberration for exceptionally sharp imagery without color bleeding. Contrast and clarity are further enhanced by Nanon Anti-Reflective Coating II which effectively suppresses flare and ghosting even when a strong light source appears in the frame.\u003c\/p\u003e\u003ch3\u003eExquisite bokeh makes subjects stand out\u003c\/h3\u003e\u003cp\u003eSeveral innovations contribute to outstanding resolution and bokeh, including a new 11-blade circular aperture and two precision XA (extreme aspherical) lens elements that effectively suppress onion-ring bokeh. Bokeh is unusually smooth and creamy for a zoom lens. \u003c\/p\u003e\u003ch3\u003eGet close for stunning detail\u003c\/h3\u003e\u003cp\u003eWith a maximum magnification of 0.2x and minimum focus distances of 0.4 m (1.32 ft) at 50mm and 0.74 m (2.43 in) at 150mm, close-up performance is superb. This lightweight 50-150mm zoom can be used handheld to shoot small items at weddings without having to change lenses. Floating focus ensures excellent sharpness.\u003c\/p\u003e\u003ch3\u003eEasy, stable handheld shooting\u003c\/h3\u003e\u003cp\u003eCareful layout and the use of resin barrel parts has resulted in a lens that measures just 102.8 x 200mm (4-1\/8 x 7-7\/8 in) and weighs just 1,340 g (47.3 oz), without tripod base. That’s small and light enough for smooth handheld shooting. \u003c\/p\u003e\u003ch3\u003eFast, precise AF and tracking\u003c\/h3\u003e\u003cp\u003eFour precision XD (extreme dynamic) linear motors drive the focus group for fast, accurate, and quiet focusing that maximizes the AF performance potential of modern camera bodies. Tracking easily keeps up with the 120 fps maximum burst speed of the α9 III and is consistently reliable even while zooming. Perfect for professionals who must get the shot.\u003c\/p\u003e\u003ch3\u003eRefined expression for movies\u003c\/h3\u003e\u003cp\u003eRack focus and zoom effects can be used with F2 depth of field to create natural transitions that smoothly guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy, and the entire system operates with minimal noise and vibration.\u003c\/p\u003e\u003ch3\u003eSmooth operation for movie capture\u003c\/h3\u003e\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. An internal zoom mechanism minimizes center of gravity shift, so gimbal mounting is easy, and the breathing compensation and Active Mode image stabilization functions provided in compatible α bodies are supported.\u003c\/p\u003e\u003ch3\u003eProfessional control \u003c\/h3\u003e\u003cp\u003eOperability is enhanced by an aperture ring with click ON\/OFF and lock switches, three assignable focus hold buttons, and a DMF switch that enables temporary switchover to manual focus while using AF. Ample clearance is provided for the camera grip. The lens accepts standard 95 mm filters, and the tripod foot has 1\/4” and 3\/8” screw holes. \u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42152014839856,"sku":"SEL50150GM","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3500273.jpg?v=1751627334"},{"product_id":"sony-sel85f14gm2-camera-lenses-mirrorless-lenses","title":"Sony FE 85mm F1.4 GM II Full-frame Large-aperture G Master Lens","description":"\u003ch3\u003eA great portrait lens gets even better\u003c\/h3\u003e\u003cp\u003eThe FE 85mm F1.4 GM II follows the acclaimed FE 85mm F1.4 GM with equally stunning bokeh plus higher resolution at all apertures thanks to the latest lens technology. It also supports full AF speed and precision with α™-series bodies. The lens is remarkably compact and lightweight, adding agility to extraordinary image quality.\u003c\/p\u003e\u003cp\u003eThe perfect G Master portrait lens for maximum agility and creative control.\u003c\/p\u003e\u003ch3\u003eNext-level G Master performance: even sharper with gorgeous bokeh\u003c\/h3\u003e\u003cp\u003e2 XA (extreme aspherical) elements achieve eye-opening resolution right out to the image edges. Eyes and expressions can be captured with stunning clarity regardless of framing. Sony's Nano AR Coating II suppresses flare and ghosting in just about any lighting. Minimum focus distance is 2.79ft (0.85m) (AF) \/ 2.63ft (0.8 m) (MF).\u003c\/p\u003e\u003ch3\u003eStunning G Master bokeh with smoother transitions\u003c\/h3\u003e\u003cp\u003eThe FE 85mm F1.4 GM II carries on the acclaimed performance of the FE 85mm F1 .4 GM with a new optical design that controls chromatic aberration for more natural bokeh. An 11-blade circular aperture enhances further, while precisely controlled spherical aberration works with XA (extreme aspherical) elements to minimize onion-ring bokeh. All of this means smooth transitions from sharp focus to deep bokeh at F1 .4.\u003c\/p\u003e\u003ch3\u003eThe full AF speed and precision of advanced Alpha-series bodies can be realized\u003c\/h3\u003e\u003cp\u003eTwo XD (extreme dynamic) linear motors and high-speed control give the FE 85mm F1.4 GM II AF speed up to 3x faster than the previous model. Moving subject tracking is improved by as much as 7x5, allowing reliable capture even when using an extremely narrow depth of field at F1 .4. The 120 fps capability of the Alpha 9 Ill with its global shutter is fully supported. The FE 85mm F1.4 GM II offers extraordinary creative control for serious portraiture.\u003c\/p\u003e\u003ch3\u003eSmaller and lighter with no image quality compromise\u003c\/h3\u003e\u003cp\u003eXA (extreme aspherical) elements, refined optics, XD (extreme dynamic) linear motors, and a compact circular aperture unit pack superb large aperture performance into a barrel that measures just 3-3\/8” (84.7mm) x 4-1\/4” (107.3 mm) and weighs only 22.7 oz. (642 g). That's about 13%6 less volume and 20%6 less mass for outstanding agility and ergonomics\u003c\/p\u003e\u003ch3\u003eED glass elements minimize chromatic aberration for precisely rendered edge detail\u003c\/h3\u003e\u003cp\u003eTwo ED (Extra-low Dispersion) glass elements significantly reduce flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh are maximized while leaving precisely rendered edges without fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\u003ch3\u003eAn ideal 85mm F1.4 lens for filmmaking\u003c\/h3\u003e\u003cp\u003eThe FE 85mm F1.4 GM II is an ideal choice for filmmaking. It works perfectly with Real-time Recognition AF in a-series bodies, for fast, precise, quiet subject tracking that maintains a sharp focus on moving subjects even at F1.4. Focus breathing has been minimized, and in-body breathing compensation is supported. The aperture ring can be switched to click-less operation, and Linear Response MF allows smooth and intuitive manual focus control.\u003c\/p\u003e\u003ch3\u003eProfessional control\u003c\/h3\u003e\u003cp\u003eTwo customizable focus hold buttons and an AF\/MF switch offer flexible operability, while an independent aperture ring and Linear Response MF focus control provide intuitive control for creative shooting. The FE 85mm F1.4 GM II accepts 77mm threaded filters.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42152015102000,"sku":"SEL85F14GM2","price":1748.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3419355.jpg?v=1751627386"},{"product_id":"sony-ice1b-cameras-mirrorless-cameras","title":"Sony Alpha 1 Full-frame Interchangeable Lens Mirrorless Camera","description":"\u003cp\u003eThe Sony Alpha 1 features a newly-developed stacked Exmor RS CMOS image sensor, built with integral memory and paired with an upgraded BIONZ XR imaging processing engine, making it capable of shooting 50.1-megapixel images continuously at an astounding 30fps with up to 120 AF\/AE calculations per second. The Alpha 1 shooting capabilities are further enhanced by a 9.4 million dot OLED Quad-XGA electronic viewfinder, with a refresh rate of up to 240 fps, ensuring no blackout. Additionally, for the first time in an Alpha series camera, 8K 30p 10-bit 4:2:0 video is available, along with 4K 120p 10-bit 4:2:2 recording and S-Cinetone color. The Alpha 1 is also packed with features that support field professionals with faster workflow, including 3.5x faster wireless FTP transfer speed and more.\u003c\/p\u003e\u003ch3\u003e50.1MP Full-Frame Stacked Exmor RS CMOS Sensor with Integral Memory\u003c\/h3\u003e\u003cp\u003eThe innovative full-frame Exmor RS image sensor delivers an overwhelming combination of resolution and speed with 50.1 effective megapixels in a stacked CMOS architecture with integral memory. The sensor’s stacked structure and advanced A\/D (analog to digital) conversion provides significant improvements over the a9 II, allowing a huge amount of data to be read from the pixel area at high speed, then temporarily store it in the chip’s integrated memory so that high-speed processing can proceed without delays.\u003c\/p\u003e\u003ch3\u003eContinuous Shooting up to 30fps with 120 AF\/AE Calculations Per Sec\u003c\/h3\u003e\u003cp\u003eThe Alpha 1 captures moments that would otherwise be lost thanks to its high-speed readout from the 50.1-megapixel image sensor, making it possible to shoot up to 30 full-frame images per second, using the electronic shutter, with full AF (autofocus) and AE (auto exposure) tracking up to an astonishing 120 calculations per second, with AE response latency as low as 0.033 seconds, even with sudden changes in brightness.\u003c\/p\u003e\u003ch3\u003e8x More Powerful, Next-Generation BIONZ XR Image Processing Engine\u003c\/h3\u003e\u003cp\u003eThe Alpha 1 incorporates the next generation BIONZ XR image processing engine which performs 8x faster processing compared to the BIONZ X processing engine found on previous models. The BIONZ XR handles all of AF, image recognition, image quality adjustments, development, and more in real-time, minimizing processing latency while markedly boosting still image and movie processing power.\u003c\/p\u003e\u003ch3\u003eSelectable Continuous Shooting Speeds with Electronic Shutter\u003c\/h3\u003e\u003cp\u003eThe Alpha 1 offers a range of selectable continuous shooting speeds: 20, 15, 10, or 5 fps assignable to the Hi, Mid, and Lo drive modes. Continuous shooting is fixed at 30 fps in the Hi+ mode. This makes it easier to set a continuous shooting speed that best suits the subject and shooting environment, while an expanded range of speed and compression combinations offers new flexibility.\u003c\/p\u003e\u003ch3\u003e240 fps Refresh Rate, 9.44M dot 0.64-inch QXGA OLED EVF\u003c\/h3\u003e\u003cp\u003eComplementing the camera’s ability to capture images at an unprecedented speed, the Alpha 1 viewfinder features a 240 fps refresh rate, for a super-smooth display. The viewfinder does not blackout when an exposure is made to offer an uninterrupted view and allow for seamless framing and tracking, even during continuous shooting. The 9.44 million-dot (approx.), 0.64 type Quad-XGA high-definition OLED display and refined optics deliver the highest resolution in its class.\u003c\/p\u003e\u003ch3\u003eBlackout-Free Shooting up to 30fps from Fast Sensor Readout Speed\u003c\/h3\u003e\u003cp\u003eSince the Alpha 1 viewfinder does not blackout when an exposure is made, the user has an uninterrupted view of the subject and scene that allows smooth, seamless framing and tracking even during high-speed continuous shooting, ensuring that fleeting moments can be captured with confidence.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42161753554992,"sku":"ICE1B","price":5698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2734028.jpg?v=1751986415"},{"product_id":"sony-ilce6700b-cameras-mirrorless-cameras","title":"Sony Alpha 6700 – APS-C Interchangeable Lens Hybrid Camera (Body Only)","description":"\u003cp\u003eThe α6700 combines the latest AI technology with Sony's outstanding α-series image quality in a compact APS-C camera body. Offering enhanced subject recognition, the latest technology for capturing stills and movies, and E-mount lens compatibility, the lightweight α6700 is designed for creative adventures, anytime, anywhere.\u003c\/p\u003e\u003ch3\u003e26.0MP1 APS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/h3\u003e\u003cp\u003eThe advanced Exmor R CMOS image sensor with 26.0 effective megapixels is packed with Sony's image sensor technologies. It offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format, gapless on-chip lenses, and Anti-reflective coating (anti-reflection seal glass).\u003c\/p\u003e\u003ch3\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/h3\u003e\u003cp\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colors with low noise for stills and movies.\u003c\/p\u003e\u003ch3\u003eDedicated AI Processor and Real-time Recognition for accurate subject tracking\u003c\/h3\u003e\u003cp\u003eThe α6700’s AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF and more reliable Real-time Tracking of a wider variety of subjects.\u003c\/p\u003e\u003ch3\u003e4K\/60p 6K oversampled 4:2:2 10-bit recording with Long GOP or All Intra formats\u003c\/h3\u003e\u003cp\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony's proprietary 6K oversampling technology. By compressing this expanded detail into the output, it achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 color sampling.\u003c\/p\u003e\u003ch3\u003eHigh frame rate 4K 120p (100p) recording\u003c\/h3\u003e\u003cp\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera. This expands creative possibilities in post-production by allowing subject motion to be emphasized or transformed into smooth slow motion. S\u0026amp;Q mode18 also enables recording of slow or quick motion sequences in camera from the outset.\u003c\/p\u003e\u003ch3\u003e5-axis in-body optical image stabilization with up to 5-steps of compensation\u003c\/h3\u003e\u003cp\u003eShoot hand-held or in low-light with confidence — the 5-axis in-body optical image stabilization system is supported by precision gyro sensors to deliver up to 5-steps of shake compensation. It detects and compensates for various types of camera shake, including angular (pitch\/yaw) shake that is more apparent at longer focal lengths, or when shooting with slower shutter speeds.\u003c\/p\u003e\u003ch3\u003ePrecise anti-shake compensation at the single-pixel level\u003c\/h3\u003e\u003cp\u003eThrough enhanced design and control of key parameters, the α6700 provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 26.0 megapixel resolution to produce images that capture all the finer details.\u003c\/p\u003e\u003ch3\u003eWide dynamic range and high sensitivity for diverse shooting scenarios\u003c\/h3\u003e\u003cp\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 32000 and offers a wide dynamic range so that natural gradations can be captured in high-contrast scenes without blown highlights or blocked shadows.\u003c\/p\u003e\u003ch3\u003eConsistently accurate exposure and color with new AE algorithm\u003c\/h3\u003e\u003cp\u003eThe α6700 offers impressive exposure control. 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Packed with cutting-edge capture technology for both stills and movies, it’s the essential tool for capturing the world the way you want to.\u003c\/p\u003e\u003ch3\u003e33.0MP1 full-frame Exmor R™ back-illuminated CMOS sensor\u003c\/h3\u003e\u003cp\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 51200, low noise, and highly accurate color reproduction.\u003c\/p\u003e\u003ch3\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/h3\u003e\u003cp\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003c\/p\u003e\u003ch3\u003eDedicated AI Processor for advanced subject recognition and tracking\u003c\/h3\u003e\u003cp\u003eThe α7C II is equipped with an AI processing unit that can handle significant amounts of data, enabling more accurate recognition and tracking of subjects and recognition of a wider range of subject types. \u003c\/p\u003e\u003ch3\u003eOutstanding 4K 4:2:2 10-bit movie recording up to 60p\/50p\u003c\/h3\u003e\u003cp\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003c\/p\u003e\u003ch3\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/h3\u003e\u003cp\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively correct 7.0-steps of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003c\/p\u003e\u003ch3\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/h3\u003e\u003cp\u003eActive Mode provides enhanced image stabilization for handheld shooting. 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The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects. \u003c\/p\u003e\u003ch3\u003eCompatible with more than 70 E-mount lenses offer boundless creativity\u003c\/h3\u003e\u003cp\u003eThe α7C II is compatible with Sony’s extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications. \u003c\/p\u003e\u003ch3\u003eCreative Look with 10 customizable presets to realize your vision\u003c\/h3\u003e\u003cp\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. 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Skin tones, foliage and other materials are reproduced with natural colors under almost any lighting, with lifelike gradations such as highlight roll-off in portraits.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMobility for advanced, high-performance movie recording\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe α7CR offers highly detailed 4K movie capture with 6.2K oversampling, plus the mobility required for gimbal or drone-mounted shooting. It also features S-Cinetone for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode19 image stabilization, breathing compensation, and many more refinements.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eActive Mode image stabilization\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eActive Mode provides precision stabilization for movie shooting with advanced gyro sensors and an optimized algorithm. 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Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling\u003c\/p\u003e\u003ch3\u003eAdvanced Optical 5-Axis In-Body Image Stabilization for 8-Step Compensation\u003c\/h3\u003e\u003cp\u003eThe a7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the a series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61-megapixel resolution to bring out the finest subject details. 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Because S-Cinetone produces all this directly within the camera, it's easy to achieve a beautiful cinematic look without the necessity of post-production grading.\u003c\/p\u003e\u003ch3\u003eFlexible ISO, Cine EI Quick and Cine EI Log shooting modes for optimized image quality\u003c\/h3\u003e\u003cp\u003eThree modes are provided for recording with the S-Log3 gamma curve (“Log Shooting Setting” in the menu) when post processing will be used to grade and finish the footage. Cine EI, inherited from Sony’s high-end Cinema Line models, offers wide latitude and the highest possible image quality. Cine EI Quick automatically switches the camera’s base ISO according to the selected Exposure Index (EI). And Flexible ISO provides the greatest flexibility for exposure settings.\u003c\/p\u003e\u003ch3\u003eUser LUTs can be applied to the LCD display and HDMI output and embedded in clips\u003c\/h3\u003e\u003cp\u003eWhen recording with the S-Log3 gamma curve, the low-contrast image displayed on the monitor can make it difficult to judge how the final image will look. The FX30 allows custom LUTs to be applied to the LCD monitor and HDMI output, providing a more accurate preview of the final image. LUTs can also be embedded in clips to facilitate post-production processing4. The FX30 even includes a new s709 preset LUT that can provide a more cinematic look while monitoring. In addition to the preset LUTs, up to 16 user LUTs (.cube format)5 can be imported into the camera via memory card.\u003c\/p\u003e\u003ch3\u003eDual Base ISO and a 14+ stop3 range for wide latitude and low-noise images\u003c\/h3\u003e\u003cp\u003eThe Dual Base ISO provides two sensitivity settings - one at ISO 800 and one at ISO 2500. This allows you to select an appropriate noise floor, for clean images, as well as maximize the FX30’s dynamic range when shooting in both bright or low-light conditions. Furthermore, a wide 14+ stop latitude minimizes the risk of blown highlights or blocked shadows over a wide range of lighting conditions, making it easier to shoot top-quality images in just about any shooting situation.\u003c\/p\u003e\u003ch3\u003eLog recording for smooth cinematic image quality when color grading\u003c\/h3\u003e\u003cp\u003eFor full-scale productions, the S-Log3 gamma curve provided in the FX30 has been designed for smooth gradations, and to make it easier to achieve cinematic image quality when color grading in post-production. Both S-Log3 and S-Gamut3.Cine offers high-quality color reproduction over a wide latitude, and special care has been taken to adjust the camera's output to ensure that the highest image quality can be easily achieved during post-processing.\u003c\/p\u003e\u003ch3\u003eDependable, accurate autofocus with Real-time Eye and Real-time Tracking AF\u003c\/h3\u003e\u003cp\u003eSophisticated tracking features keep your subject in steady focus so you can concentrate on composition. Wide-area AF with intelligent tracking uses focal-plane phase detection for tenacious subject tracking across almost the entire frame. Real-time Eye AF ensures precise focus on the face and eyes (human, animal, or bird), while Real-time Tracking provides reliable tracking thanks to Sony‘s unique AI-based subject recognition algorithms. Improved tracking is achieved even when shooting at high 120p frame rates.\u003c\/p\u003e\u003ch3\u003eImage stabilization Active Mode supports handheld movie shooting\u003c\/h3\u003e\u003cp\u003eActive Mode utilizes an in-body 5-axis sensor-shift image stabilizer and provides increased stabilization for movie shooting. A precision gyroscope sensor accurately measures camera shake and compensates optically, making stable video possible even when shooting hand-held without a gimbal, even while walking, and at 4K high resolution. \u003c\/p\u003e\u003ch3\u003eExtensive recording formats for high image quality and advanced post-production\u003c\/h3\u003e\u003cp\u003eThe FX30 can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while generally providing greater editing freedom. In addition to XAVC S AVC\/H.264 encoding, XAVC HS format recording, using the HEVC\/H.265 codec, roughly doubles the compression efficiency. XAVC S-I 4K and XAVC S-I HD formats provide per-frame Intra compression so the user can choose the most suitable format for the job at hand.\u003c\/p\u003e\u003ch3\u003eCreative slow-motion options with up to 4K (QFHD) 120p with autofocus\u003c\/h3\u003e\u003cp\u003eThe FX30 offers 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. The ability to capture moving subjects in smooth slow motion opens up a whole new world of creative potential.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42161815289904,"sku":"ILMEFX30B","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3059914.jpg?v=1751987888"},{"product_id":"sony-sel135f18gm-camera-lenses-mirrorless-lenses","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cp\u003eSony FE 135mm GM is a Sony Alpha full-frame telephoto prime G Master lens. A new optical design that adheres to demanding G Master standards places XA (extreme aspherical), Super ED (extra-low dispersion), and ED glass elements in the front group to effectively suppress all common telephoto lens aberrations, while a floating focus system works with these correction measures to ensure that the highest possible resolution is maintained from center to periphery of the image edge, throughout the lens’s focus range.\u003c\/p\u003e\u003ch3\u003eG Master Bokeh\u003c\/h3\u003e\u003cp\u003eThe extremely high surface precision of the XA (extreme aspherical) elements carefully control spherical aberration, combining with an 11-blade circular aperture mechanism to produce spectacularly smooth and elegant G Master bokeh that maximizes the creative potential of the narrow depth of field available with this 135mm f\/1.8 lens.\u003c\/p\u003e\u003ch3\u003eXA (Extreme Aspherical) Elements\u003c\/h3\u003e\u003cp\u003eThe extremely precise XA (extreme aspherical) lens element, with better than 0.01-micron surface precision, reduces aberration and delivers the ultimate resolution throughout the entire focus and aperture ranges. Using newly developed bokeh simulation techniques, spherical aberration and unsightly onion ring bokeh can be minimized during both design and manufacture of the large-diameter XA lens element, resulting in exquisitely soft and smooth bokeh.\u003c\/p\u003e\u003ch3\u003eSuper ED and ED Glass Elements\u003c\/h3\u003e\u003cp\u003eOne Super ED (extra-low dispersion) glass element and one ED glass element are strategically positioned to compensate for axial chromatic aberration that is often a problem in large-aperture telephoto lenses, achieving impressive sharpness. In addition to improving resolution, this configuration minimizes color fringing that can occur in background and foreground bokeh.\u003c\/p\u003e\u003ch3\u003e11-Blade Circular Aperture\u003c\/h3\u003e\u003cp\u003eThe 11-blade circular aperture mechanism maximizes the beauty of this large-aperture prime lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, producing the large, perfectly round points of defocused light (bokeh) that is a desirable characteristic of telephoto lenses, even when stopped down by one or two stops. Soft, natural bokeh provides a beautiful backdrop for the main subject, especially in portraits.\u003c\/p\u003e\u003ch3\u003eFour XD Linear Motors for AF Speed\u003c\/h3\u003e\u003cp\u003eFour innovative XD (extreme dynamic) linear focus motors drive two precisely synchronized focus groups in a floating focus mechanism, offering outstanding speed, precision and tracking that contribute directly to fast, precise, quiet AF operation with low vibration. This also prevents aberration variations that can occur as the camera-to-subject distance changes, maintaining optimum resolution throughout the lenses focus range. The camera’s speed potential is put to full use to capture decisive moments in dynamic portraits, sports, and other action scenes with impressive speed, precision, and reliability.\u003c\/p\u003e\u003ch3\u003eNano Anti-Reflective Coating\u003c\/h3\u003e\u003cp\u003eSony’s original Nano Anti-Reflective Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images. The reflection suppression characteristic of the Nano Anti-Reflective Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\u003ch3\u003eClose Focus\u003c\/h3\u003e\u003cp\u003eAn advanced floating focus mechanism prevents aberration variations that can occur as the focusing distance changes, providing a minimum focus distance of just 2.3 ft inches and a maximum magnification of 0.25x for impressive close-up capability. High resolution and exquisite G Master bokeh are maintained even in close-up shots.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163549503536,"sku":"SEL135F18GM","price":2248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2603963.jpg?v=1752063051"},{"product_id":"sony-sel14f18gm-camera-lenses-mirrorless-lenses","title":"Sony FE 14mm f\/1.8 GM Full-Frame Large-Aperture Wide-Angle Prime G Master Lens","description":"\u003cp\u003eThe Sony FE 14mm f\/1.8 GM delivers incredible G Master quality and performance with a new perspective from an ultra-wide-angle field of view and bright f\/1.8 aperture - all in a compact and lightweight design. Ideal for astrophotography, architecture, landscape, and even portraits and movie shooting, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance. Two XA (extreme aspherical) elements, one aspherical, two ED (Extra-low Dispersion) glass, and one Super ED element coupled with Nano Anti-Reflective coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flare, and ghosting.\u003c\/p\u003e\u003ch3\u003ef\/1.8 Max Aperture\u003c\/h3\u003e\u003cp\u003eThe f\/1.8 max aperture – uncommon in ultra-wide primes - provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light-gathering capabilities when shooting wide open. The combination of wide f\/1.8 aperture with 9 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautiful soft defocused bokeh. The fast f\/1.8 aperture is not only good for shallow depth of field but ideal for situations that require more advanced light-gathering capabilities like indoor, night, and astrophotography, making this lens perfect for any occasion.\u003c\/p\u003e\u003ch3\u003eTwo XA (Extreme Aspherical) Lens Elements\u003c\/h3\u003e\u003cp\u003eThe FE 14mm f\/1.8 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - and one aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics. Sagittal coma flare is also corrected which makes this lens ideal for capturing stars in the night sky. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\u003ch3\u003eBeautiful, Natural-Looking Bokeh\u003c\/h3\u003e\u003cp\u003eWhile the two XA elements effectively suppress onion ring bokeh, the f\/1.8 max 9-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcomes this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\u003ch3\u003eOne Super ED and Two ED Glass Elements\u003c\/h3\u003e\u003cp\u003eOne Super ED (Extra-low Dispersion) and two ED glass elements significantly reduce flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh are maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\u003ch3\u003eClose-Ups with Stunning Bokeh\u003c\/h3\u003e\u003cp\u003eThe two XA lens elements plus innovative mechanical, optical, and control technology achieve a minimum focusing distance of just 9.8-inch (25cm) with a maximum magnification of 0.1x, making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of f\/1.8 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 14mm wide-angle prime lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163551567920,"sku":"SEL14F18GM","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2780203.jpg?v=1752063087"},{"product_id":"sony-sel1635gm2-camera-lenses-mirrorless-lenses","title":"Sony FE 16-35mm F2.8 GM II Full-frame Standard Zoom G Master Lens","description":"\u003ch3\u003eThe world’s smallest, lightest full-frame F2.8 wide-angle zoom\u003c\/h3\u003e\u003cp\u003eEven though it is the smallest and lightest full-frame F2.8 16-35 mm zoom in the world, the FE 16-35mm F2.8 GM II delivers extraordinary image quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 19.3 oz. (547 g) – about 20% lighter than FE 16-35mm F2.8 GM. The overall length is just 4.5 in. (111.5 mm).\u003c\/p\u003e\u003ch3\u003eBreathtaking G Master image quality right out to the edges of the frame\u003c\/h3\u003e\u003cp\u003eHigh spatial resolution results in detailed rendering of dynamic wide-angle scenes right out to the image edges throughout the 16-35 mm zoom range, even with the aperture wide open. Five aspherical elements include three XA (extreme aspherical) elements, and aberration is controlled for a superb blend of high resolution and gorgeous bokeh.\u003c\/p\u003e\u003ch3\u003eExtraordinary resolution and bokeh throughout the zoom range\u003c\/h3\u003e\u003cp\u003eSmooth, beautiful bokeh that can add depth to this remarkable lens’s outstanding resolution is made possible by a large F2.8 maximum aperture, innovative optical design, and an advanced 11-blade aperture unit. Gorgeous circular bokeh can add extra appeal and expressive impact to a wide range of images.\u003c\/p\u003e\u003ch3\u003eAutofocus that is smooth, precise, quiet, and lightning-fast\u003c\/h3\u003e\u003cp\u003eThe FE 16-35mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x2 faster AF speed. Continuous shooting at up to 30 fps is possible with Sony’s α1 camera. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow-motion and 4K\/8K movies.\u003c\/p\u003e\u003ch3\u003eRevealing close-up performance at all focal lengths\u003c\/h3\u003e\u003cp\u003eThe FE 16-35mm F2.8 GM II offers outstanding close-up performance with a minimum focusing distance of just 8.7” (0.22 m) throughout the zoom range and a maximum magnification of 0.32x. This makes it possible to get close for dynamic perspectives while deep bokeh adds extra expressive capability.\u003c\/p\u003e\u003ch3\u003eRefined movie imagery with minimized focus breathing, focus and axial shift\u003c\/h3\u003e\u003cp\u003eThe latest lens technology reduces focus breathing, focus shift, and axis shift when zooming. Image movement and angle of view variations are minimized for smooth movie imagery without distractions. XD (extreme dynamic) Linear Motors and an advanced aperture unit also reduce noise and vibration that can interfere with movie recording.\u003c\/p\u003e\u003ch3\u003eOptimally balanced for filmmaking on gimbals\u003c\/h3\u003e\u003cp\u003eIn addition to being lightweight, the FE 16-35mm F2.8 GM II has been designed for ideal balance with minimal extension when zooming. A center of gravity that changes very little contributes to agile, stable maneuverability when shooting handheld, and eliminates the need for readjustment after changing the zoom setting when using a gimbal.\u003c\/p\u003e\u003ch3\u003eNano Anti-Reflective coating II suppresses reflections, flare, and ghosting\u003c\/h3\u003e\u003cp\u003eSony's Nano Anti-ReflectiveCoating II reduces flare and ghosting caused by strong light sources in the frame, while suppressing internal reflections that can reduce clarity.\u003c\/p\u003e\u003ch3\u003eAperture ring, click\/de-click switch, and iris lock for flexible iris control\u003c\/h3\u003e\u003cp\u003eThe FE 16-35mm F2.8 GM II has a customizable aperture ring for easy and flexible aperture control. The ring has both tactile and silent options for shooting stills or movies.\u003c\/p\u003e\u003ch3\u003eNatural, linear, and precise manual focus response\u003c\/h3\u003e\u003cp\u003eThe Linear Response MF system allows for direct and precise control of focus when manually adjusting the focus ring. This results in immediate and repeatable changes in focus for both stills and videos.\u003c\/p\u003e\u003ch3\u003eTwo customizable focus hold buttons, AF\/MF switch\u003c\/h3\u003e\u003cp\u003eCustomizable focus hold buttons for easy control and AF\/MF switch for auto and manual focus modes.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163555827760,"sku":"SEL1635GM2","price":2598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3303403.jpg?v=1752063166"},{"product_id":"sony-sel24105g-camera-lenses-mirrorless-lenses","title":"Sony FE 24-105mm f\/4 G2 OSS Full-Frame E-Mount Lens","description":"\u003cp\u003eWith a versatile 24-105mm range, this compact zoom brings outstanding G Lens excellence to a variety of still and movie applications. Compact, lightweight mobility makes it a natural choice for a wide range of subjects, while the remarkable blend of impressive optical quality, a constant f\/4 maximum aperture throughout the zoom range and fast, precise AF, deliver professional performance and reliability.\u003c\/p\u003e\u003ch3\u003eOptical Image Stabilization\u003c\/h3\u003e\u003cp\u003eOptical SteadyShot Image Stabilization keeps your image stable even when your hands aren’t. By compensating for the minor hand motions that can cause blurring and distortion, Optical SteadyShot ensures brilliant photographic results – even at high zooms.\u003c\/p\u003e\u003ch3\u003eWide-Range Mid-Telephoto Zoom\u003c\/h3\u003e\u003cp\u003eA wide 24-105mm zoom range with spectacular corner-to-corner resolution and constant f\/4 easily handles subjects such as portraits, snapshots, landscapes, architecture, and more. This one lens will cover most shooting needs, minimizing the need to carry extra equipment.\u003c\/p\u003e\u003ch3\u003eAspherical Elements\u003c\/h3\u003e\u003cp\u003eFour aspherical elements, including two advanced aspherical elements, effectively suppress aberrations, achieving impressively high resolution that fully satisfies expectations for the G Lens brand. Spherical aberration is a slight misalignment of the light rays projected on the image plane, which is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped aspherical elements in this lens restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and ultra-wide angles. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\u003ch3\u003eED (Extra Low Dispersion)\u003c\/h3\u003e\u003cp\u003eThree ED (Extra-low Dispersion) glass elements control chromatic aberration for excellent sharpness from image center to periphery. ED glass elements correct for axial chromatic aberration and chromatic aberration, which affect resolution and bokeh, while leaving precisely rendered edges with no fringing or unnatural coloration.\u003c\/p\u003e\u003ch3\u003e9-Blade Circular Aperture\u003c\/h3\u003e\u003cp\u003eWhen changing your aperture to defocus the background, light sources appear blurred. This bokeh effect of the blurred background is enhanced with the 9-blade circular aperture used in this lens. Conventional aperture blades have flat sides creating unappealing, polygonal-shaped defocused points of light. Alpha lenses overcome this problem through a design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops.\u003c\/p\u003e\u003ch3\u003ePrecise, Quiet AF\u003c\/h3\u003e\u003cp\u003eA bright, constant f\/4 maximum aperture throughout the zoom range keeps the brightness even when focal length is changed. Sony's Direct Drive SSM AF drive system offers fast, precise and quiet focusing. A precision optical design minimizes focus breathing. All of this makes the FE 24-105mm f\/4 G OSS an excellent choice for stills and movies.\u003c\/p\u003e\u003ch3\u003eNano Anti-Reflective Coating\u003c\/h3\u003e\u003cp\u003eSony’s original Nano anti-reflective coating minimizes flare and ghosting by suppressing internal reflections and maintaining clarity, even in difficult outdoor lighting conditions, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the anti-reflective coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163561201712,"sku":"SEL24105G","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2604649.jpg?v=1752063377"},{"product_id":"sony-sel2450g-camera-lenses-mirrorless-lenses","title":"Sony FE 24-50mm F2.8 G Compact Lightweight Standard Zoom Lens with Large F2.8 Constant Aperture","description":"\u003cp\u003eA compact F2.8 zoom that is ready to go anywhere\u003cspan style=\"white-space: pre;\"\u003e\t\u003c\/span\u003eWith a 24-50 mm range that is ideal for everyday shooting, this versatile zoom offers a large F2.8 maximum aperture and beautiful rendering at all focal lengths in a remarkably compact, lightweight design. With the innovative FE 24-50mm F2.8 G you get refined large-aperture imaging performance for both stills and movies.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eOutstanding G Lens image quality with corner-to corner high resolution at all focal lengths\u003cspan style=\"white-space: pre;\"\u003e\t\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAn advanced optical design that includes four aspherical elements and two ED (Extra low Dispersion) elements delivers high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and color bleeding are effectively subdued for clear, detailed rendering.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003ePeak AF performance with two Linear Motors for precise, fast, quiet focus drive\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eTwo specially optimized linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up with Sony's advanced α9 III camera at up to 120 fps. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eExcellent close-up performance of 18cm (7.09”) at 24mm manual focus\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003ePainstaking optical optimization has achieved excellent close-up performance at all focal lengths. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end of the range for superb close-up performance that, combined with compact size, makes this lens great for tabletop photography.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eCompact, lightweight design for superb image quality and versatility in any situation.\u003cspan style=\"white-space: pre;\"\u003e\t\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eEven though it boasts a high-performance optical design with four aspherical elements and a large F2.8 maximum aperture, this lens is only 74.8 mm in diameter by 92.3 mm in length (3 x 3-3\/4 inch). Optimized construction enhances durability while reducing weight to 440 grams (15.6 oz. - appx) for agile mobility and minimum stress during long shooting sessions.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eDeep, naturally rendered bokeh emphasizes the subject\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade circular aperture unit all work in harmony to deliver the smooth, deep bokeh that is a hallmark of Sony’s G Lens line-up. Exquisite bokeh naturally emphasizes the subject.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eConstant F2.8 aperture in a mobile zoom that is great for movies\u003c\/span\u003e\u003cspan style=\"white-space: pre;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom is ideal for movies. Minimal center of gravity shift makes this lens a good choice for gimbal or drone mounting. Combined with in-camera Active Mode stabilization it can deliver stable handheld footage at wide angles while walking. Breathing compensation and metadata recording are supported.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eCircular aperture with 11-blade iris for naturally rendered bokeh\u003c\/span\u003e\u003cspan style=\"white-space: pre;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 11-blade circular aperture and optimally tuned spherical aberration. All of this supports the creation of impressive, memorable imagery.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163565953072,"sku":"SEL2450G","price":1198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3359822.jpg?v=1752063477"},{"product_id":"sony-sel2470gm2-camera-lenses-mirrorless-lenses","title":"Sony SEL2470GM2 FE 24-70mm f\/2.8 GM II Full-Frame Constant-Aperture G-Master Standard Zoom Lens","description":"\u003cp\u003eThe Sony FE 24-70 mm f\/2.8 GM is an updated ‘holy trinity’ standard zoom lens, packing evolved optics and AF performance into a convenient, compact, lightweight zoom design that offers maximum mobility for stills and movies. It is an ideal match for high-performance compact α system bodies, and will cover a wide range of shooting situations.\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cp\u003eExcellent contrast at high spatial frequencies means superb resolution even at f\/2.8. Two high-precision XA (extreme aspherical) elements, two ED (extra-low dispersion) glass elements, two Super ED glass elements and a floating focus mechanism control chromatic aberration, astigmatism, distortion and coma at all zoom and aperture settings. Nano ARCoating II subdues flare and ghosting for outstanding clarity.\u003c\/p\u003e\u003ch3\u003eCompact, Lightweight and Versatile\u003c\/h3\u003e\u003cp\u003eThe smallest and lightest f\/2.8 24-70 mm zoom in its class, this lens offers unprecedented flexibility and freedom. It weighs just 695 grams, 191 grams less than the previous model. Its length has been reduced by 16 mm. Overall volume has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/p\u003e\u003ch3\u003eStunning G Master Bokeh\u003c\/h3\u003e\u003cp\u003eExquisite f\/2.8 bokeh extends throughout the zoom range thanks to advanced optical design and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during design and for each lens during manufacture. Two XA elements with 0.01-micron precision suppress onion ring bokeh. The minimum focusing distance is 0.21 meters at 24 mm and 0.30 meters at 70 mm, with max. magnification of 0.32x.\u003c\/p\u003e\u003ch3\u003eFast, Precise AF and Excellent Response\u003c\/h3\u003e\u003cp\u003eFour of Sony's original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model. With a compatible body it can shoot at up to 30 frames per second. The new aperture unit also contributes to high speed, enabling full AF tracking performance even when shooting with the aperture stopped down.\u003c\/p\u003e\u003ch3\u003eMovie Features Refined for Visual Creators\u003c\/h3\u003e\u003cp\u003eThe latest lens design technology reduces unwanted image shifts and angle-of-view variations for smooth, expressive movie imagery. XD Linear Motors enhance AF and tracking performance, enabling high-frame-rate recording for exquisite detail. Independent focus and aperture rings are provided, and Linear Response MF ensures direct, linear focus ring response when focusing manually.\u003c\/p\u003e\u003ch3\u003eExcellent Control and Reliability in Any Environment\u003c\/h3\u003e\u003cp\u003eAn updated dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. A fluorine coating keeps the front element clean. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion. Two customizable focus hold buttons are provided for easy access and convenient control when shooting in any orientation.\u003c\/p\u003e\u003ch3\u003eMinimal Flare and Ghosting\u003c\/h3\u003e\u003cp\u003eNano Anti-Reflective Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The len's design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects.\u003c\/p\u003e\u003ch3\u003eDedicated Aperture Ring and Iris Lock Switches\u003c\/h3\u003e\u003cp\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. An iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8~ F22 settings.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163567329328,"sku":"SEL2470GM2","price":2448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2979404.jpg?v=1752063495"},{"product_id":"sony-sel24f14gm-camera-lenses-mirrorless-lenses","title":"Sony Alpha FE 24mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony Alpha FE 24mm f\/1.4 is a full-frame wide prime G Master lens built for the Sony E-Mount. Designed to deliver superior optical performance, increase light intake, and provide consistently high resolution, the FE 24mm f\/1.4 GM is the newest and most technologically advanced lens in Sony's G Master lens series. G Master performance gives you extreme high resolution, beautiful and natural bokeh, and precise AF. As the lightest and most portable lens in its class, the FE 24mm lens will soon become your perfect photography partner.\u003c\/p\u003e\u003ch3\u003eAdvanced Optics\u003c\/h3\u003e\u003cp\u003eThe Sony Alpha 24mm f\/1.4 lens is constructed of 13 lens elements in 10 groups, including two XA (extreme aspherical) elements that effectively eliminating sagittal flare, and three ED (extra-low dispersion) elements to suppress ugly chromatic aberrations. This prime wide-angle lens brings consistently high resolution images that are ideal for landscape and architectural photography.\u003c\/p\u003e\u003ch3\u003eCompact Design\u003c\/h3\u003e\u003cp\u003eRemarkably lightweight and compact, the Sony FE 24mm f\/1.4 GM wide-angle lens takes advantage of a new optical design that reduces overall lens diameter. A perfect match for your favorite Sony E-Mount camera, this lens adds outstanding mobility and portability to your lens kit. Special Fluorine coating repels against dirt and oil, marrying the dustproof and moisture resistant wide-angle prime lens's design for ultimate protection.\u003c\/p\u003e\u003ch3\u003eDirect Drive\u003c\/h3\u003e\u003cp\u003eThe DDSSM (Direct Drive SSM) focus drive system in the Sony FE 24mm f\/1.4 GM is lightning fast and extremely lightweight. Approximately three times more powerful than previous models, the DDSSM gives you faster, more precise, and nearly silent autofocus drive capability. The Sony 24mm f\/1.4 lens' AF system provides outstanding performance that will help you to easily find your subject every time.\u003c\/p\u003e\u003ch3\u003eIncredible Control\u003c\/h3\u003e\u003cp\u003eA customizable hold focus button, Linear response manual focus, aperture ring and aperture click switch all give you complete control over the FE 24mm wide angle lens. An 11-blade circular aperture enhances soft, natural looking bokeh through an advanced design that takes advantage and control of certain spherical aberrations. This wide angle lens is close-up capable, with a minimum focusing distance of 0.79 feet (0.24 m) and maximum magnification of 0.17x to produce a wide array of dramatic perspectives.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163569950768,"sku":"SEL24F14GM","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2604561.jpg?v=1752063552"},{"product_id":"sony-sel300f28gm-camera-lenses-mirrorless-lenses","title":"Sony FE 300mm F2.8 GM OSS Full-frame Telephoto Prime G Master Lens","description":"\u003cp\u003eLightweight and ideally balanced telephoto 300mm F2.8\u003cspan style=\"white-space: pre;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eThe SEL300F28GM is the lightest large-aperture telephoto prime lens in its class, delivering outstanding optical performance and rendering plus astonishingly fast, precise AF in a versatile lens that weighs just 51.9 oz. (1470 grams). The lens has been designed so that its weight is not concentrated near the front, for ideal balance. This can minimize stress and fatigue during long handheld shooting sessions.\u003c\/p\u003e\u003cp\u003eBreathtaking G Master image quality right out to the edges of the frame\u003c\/p\u003e\u003cp\u003eAn innovative optical design that includes three Super ED (extra-low dispersion) glass elements and one ED glass element effectively subdues axial and lateral chromatic aberration. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.\u003c\/p\u003e\u003cp\u003eExtraordinary resolution and bokeh to emphasize the subject\u003c\/p\u003e\u003cp\u003eThe gorgeous and creamy bokeh allows the use of narrow depth of field to make subjects stand out from the background. In addition to Super ED (extra-low dispersion) and ED elements in a new optical design, each lens is individually calibrated during manufacture to optimize bokeh quality. An 11-blade circular aperture mechanism contributes to smooth, rounded bokeh.\u003c\/p\u003e\u003cp\u003eFast, precise AF brings out the full potential of advanced cameras\u003c\/p\u003e\u003cp\u003eThe lens maximizes the speed potential of high-performance cameras, making it easy to capture important moments in dynamic sports action or fast-moving wildlife scenes. Two high-thrust XD (extreme dynamic) Linear Motors and an advanced control algorithm have been specially fine-tuned for fast response. Additionally, AF tracking speed and precision are maintained even when shooting continuous bursts.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe lightest in its class and ideally balanced for precise, agile handling\u003c\/p\u003e\u003cp\u003eAn optical design that includes Super ED (extra-low dispersion) glass elements reduces the subjective weight by using fewer elements near the front of the lens, so that the weight is not concentrated at the front. This optimizes balance and reduces moment of inertia, allowing precise, agile lens movement and panning while shooting.\u003c\/p\u003e\u003cp\u003eOptical SteadyShot stabilization for sharp handheld telephoto images\u003cspan style=\"white-space:pre\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eBuilt-in optical image stabilization makes it easier to shoot sharp images handheld at telephoto focal lengths. MODE 2 offers ideal stabilization for panned shots, while MODE 3 provides enhanced stabilization for dynamic, unpredictable sports action. Additionally, compatible cameras provide detailed communication and control that can effectively manage blur.\u003c\/p\u003e\u003cp\u003eNano  Anti-Reflective coating II suppresses reflections, flare, and ghosting\u003cspan style=\"white-space:pre\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eSony’s original Nano  Anti-Reflective Coating II produces a uniform anti-reflection coating on lens surfaces, minimizing flare and ghosting in challenging lighting. Reflections inside the lens barrel are also carefully controlled for crisp, clear images.\u003c\/p\u003e\u003cp\u003eFunction ring provides direct access to power focus or frame size selection\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eA programmable function ring directly controls power focus or Full-frame. Power Focus (default) initiates constant speed focusing in the selected rotation direction. Or select Full-frame for instant selection of frame size by rotating the ring.\u003c\/p\u003e\u003cp\u003eFull-time Direct Manual Focus (DMF) to access MF while in autofocus mode\u003cspan style=\"white-space: pre;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eWhen the Full-time DMF switch is ON, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. DMF can be used to correct focus when the autofocus targets the wrong subject or to focus beyond a set focus range limit. Releasing the MF ring instantly restores AF function.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163576471600,"sku":"SEL300F28GM","price":6598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3327566.jpg?v=1755005949"},{"product_id":"sony-sel35f14gm-camera-lenses-mirrorless-lenses","title":"Sony FE 35mm f\/1.4 GM Full-Frame Large-Aperture Wide Angle G Master Lens","description":"\u003cp\u003eThe Sony FE 35mm f\/1.4 GM delivers incredible G Master quality and performance in a compact and lightweight design, ideal for any occasion. Using Sony’s most advanced optical design and manufacturing technology, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance. Two XA (extreme aspherical) elements, an ED (Extra-low Dispersion) glass element, and Nano Anti-reflective coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flea, and ghosting.\u003c\/p\u003e\u003ch3\u003ef\/1.4 Max Aperture\u003c\/h3\u003e\u003cp\u003eThe f\/1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light-gathering capabilities when shooting wide open. The unique combination of wide f\/1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautiful soft defocused bokeh. The fast f\/1.4 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light-gathering capabilities like indoor, night, and astral photography, making this lens perfect for any occasion.\u003c\/p\u003e\u003ch3\u003eTwo XA (Extreme Aspherical) Lens Elements\u003c\/h3\u003e\u003cp\u003eThe FE 35mm f\/1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\u003ch3\u003eBeautiful, Natural-Looking Bokeh\u003c\/h3\u003e\u003cp\u003eWhile the two XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcomes this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\u003ch3\u003eAn ED Glass Element\u003c\/h3\u003e\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reduces flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh are maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\u003ch3\u003eClose-Ups with Stunning Bokeh\u003c\/h3\u003e\u003cp\u003eThe two XA lens elements plus innovative mechanical, optical, and control technology achieve a minimum focusing distance of just 10.6-inch (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of f\/1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163576635440,"sku":"SEL35F14GM","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2732002.jpg?v=1752063746"},{"product_id":"sony-sel50f12gm-camera-lenses-mirrorless-lenses","title":"Sony FE 50mm f\/1.2 GM Full-Frame Large-Aperture G Master Lens","description":"\u003cp\u003eThe Sony FE 50mm f\/1.2 GM uses Sony’s latest techniques including advanced optical simulation and manufacturing technology to deliver awe-inspiring G Master resolution and bokeh with a wide f\/1.2 aperture in a surprisingly compact and lightweight design. Three XA (extreme aspherical) elements and Nano Anti-Reflective coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare, and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and lightweight, the FE 50mm f\/1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003c\/p\u003e\u003ch3\u003ef\/1.2 Max Aperture for Extraordinary Brightness and Depth Of Field\u003c\/h3\u003e\u003cp\u003eThe f\/1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light-gathering capabilities when shooting wide open. The unique combination of wide f\/1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast f\/1.2 aperture is not only good for shallow depth of field but ideal for situations that require more light gathering capabilities like indoor, night, and astral photography, making this lens perfect for any occasion.\u003c\/p\u003e\u003ch3\u003eThree (XA) Extreme Aspheric Elements for Stunning Resolution\u003c\/h3\u003e\u003cp\u003eThe FE 50mm f\/1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, which can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\u003ch3\u003eBeautiful, Natural-Looking Bokeh\u003c\/h3\u003e\u003cp\u003eWhile three XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcomes this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\u003ch3\u003eNano Anti-Reflective Coating II Enhances Clarity\u003c\/h3\u003e\u003cp\u003eSony’s advanced Nano Anti-Reflective (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano Anti-Reflective Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003c\/p\u003e\u003ch3\u003eFour XD Extreme Dynamic Linear Motors for Fast, Precise Autofocus\u003c\/h3\u003e\u003cp\u003eThe FE 50mm f\/1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163582730288,"sku":"SEL50F12GM","price":2198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2760708.jpg?v=1752063924"},{"product_id":"sony-sel70200g2-camera-lenses-mirrorless-lenses","title":"Sony FE 70-200mm F4 Macro G OSS II Full-Frame Compact Telephoto Zoom Lens","description":"\u003ch3\u003eSpectacular G Lens rendering and corner-to-corner resolution\u003c\/h3\u003e\u003cp\u003eExcellent corner-to-corner resolution and contrast throughout the zoom range are achieved by combining AA (advanced aspherical) and aspherical lens elements. Three ED (Extra-low Dispersion) elements and one Super ED element suppress chromatic aberration and color bleeding for revealing sharpness. Exquisite full-frame bokeh is enhanced by a circular 9-blade aperture mechanism and optimized spherical aberration.\u003c\/p\u003e\u003ch3\u003eEye-opening close-up performance with half macro (0.5x) at all focal lengths\u003c\/h3\u003e\u003cp\u003eThis is the world's first zoom lens in its class to offer half-macro capability1 throughout the zoom range. Minimum focusing distance is 10-1\/4 in. (0.26 m) at the wide end and 16-1\/2 in. (0.42 m) at the telephoto end of the zoom range, with a maximum magnification of 0.5x throughout. New levels of zoom close-up capability offer unprecedented versatility and freedom for shooting stills as well as movies.\u003c\/p\u003e\u003ch3\u003eFast, precise, quiet autofocus and tracking matches high-speed cameras\u003c\/h3\u003e\u003cp\u003eFour of Sony's original high-thrust XD linear motors work in conjunction with precision floating focus groups to achieve extremely fast, accurate focus drive. Thrust efficiency has been dramatically improved, resulting in up to approximately a 20% increase in autofocus speed throughout the entire zoom range when shooting stills. The speed potential of high-performance α series cameras is fully realized. Focus tracking continues uninterrupted even while zooming, ensuring that important moments of the action won't be lost.\u003c\/p\u003e\u003ch3\u003eOptimized for refined movie performance and imagery\u003c\/h3\u003e\u003cp\u003eLinear Response MF ensures that manual focus responds directly and linearly to subtle control. The breathing compensation function provided in compatible α series cameras is fully supported, reducing unwanted image shifts while focusing. Built-in optical image stabilization can work in conjunction with the in-body stabilization in compatible α series cameras to provide extremely smooth, stable handheld footage.\u003c\/p\u003e\u003ch3\u003eTop-class performance with teleconverters – for extended reach and macro\u003c\/h3\u003e\u003cp\u003eThe FE 70-200mm F4 Macro G OSS II is fully compatible with Sony's 1.4x and 2.0x teleconverters. In addition to increasing maximum focal length, the 2.0x teleconverter make it possible to shoot life-size 1:1 macro at all focal lengths for new creative potential. Attached with the 1.4x teleconverter, it can shoot max. 0.7x macro at all focal lengths. And because the working distance does not change with the teleconverter attached, you can move in close to the subject to capture truly impressive images.\u003c\/p\u003e\u003ch3\u003eCompact, lightweight, mobile, reliable, and easy to use\u003c\/h3\u003e\u003cp\u003eThis innovative lens offers a rare blend of performance and compact mobility. It is 3\/1\/4 in. (82.2 mm) in diameter by (5-7\/8 in. (149 mm) in length at the wide end of the zoom range and weighs approximately 28.1 oz. (794 g). An extending lens design was chosen to maximize portability, and a zoom lock switch is provided to prevent unwanted lens extension during transportation.\u003c\/p\u003e\u003ch3\u003eVersatile high-performance 70-200 mm telephoto\/macro zoom\u003c\/h3\u003e\u003cp\u003eAn extremely useful telephoto zoom range of 70-200mm makes it easy to capture a range of distant subjects with outstanding clarity and contrast. The FE 70-200mm F4 Macro G OSS II is a great choice for movies as well as stills. Its constant F4 maximum aperture keeps exposure constant during zooms while recording movie footage.\u003c\/p\u003e\u003ch3\u003eOutstanding image quality at all focal lengths\u003c\/h3\u003e\u003cp\u003ePrecision AA (advanced aspherical) and aspherical lens elements, three ED glass elements, and Super ED glass work together in an advanced optical design to deliver excellent corner-to-corner resolution and contrast throughout the 70-200mm telephoto zoom range. Image quality is uniformly superb at all focal lengths.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163596427312,"sku":"SEL70200G2","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3282129.jpg?v=1752064226"},{"product_id":"sony-sel70200gm-camera-lenses-mirrorless-lenses","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eThe Sony FE 70-200mm f\/2.8 GM OSS Lens represents another step forward in photographic technology. This G Master 35mm, full-frame, telephoto zoom lens is a great choice for professional photographers who require the best optical performance. A standard zoom lens is a lens in which the focal length varies. A zoom lens is also one that maintains focus even with focal length of the subject-matter changes. Zoom lenses provide the user with a convenient, go-to lens of variable focal length. The G Master design combines extraordinary sharpness and smooth Bokeh in one lens. It is not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens's widest aperture and produce smooth bokeh at the same time, but that is Sony's baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes.\u003c\/p\u003e\u003ch3\u003eConstant f\/2.8 Maximum Aperture\u003c\/h3\u003e\u003cp\u003eShooting in low-light situations is always challenging, but the lens' constant f\/2.8 maximum aperture ensures that you’ll get great looking pictures in any light and at any zoom range. You won’t have to worry about readjusting exposure settings, either, as this lens maintains its settings as you zoom in and out.\u003c\/p\u003e\u003ch3\u003eOptical SteadyShot Image Stabilization\u003c\/h3\u003e\u003cp\u003eHigh-performance image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects. The heavy stabilization lens is driven by a linear motor for fast, precise stabilization. 5-axis image stabilization becomes available when used with α series bodies that feature built-in image stabilization. To provide the greatest possible benefit from the built-in image stabilization system in the widest range of shooting situations, the features switchable MODE 2 stabilization allows image stabilization to be used with panned shots for greater clarity and impact.\u003c\/p\u003e\u003ch3\u003eExtreme Aspherical (XA) Lens Element\u003c\/h3\u003e\u003cp\u003eNewly developed XA technology helps insure that your photos will maintain beautiful corner-to-corner resolution regardless of how much you move through the zoom range. It also helps eliminate chromatic aberration so your photos always have the most vibrant colors possible. Another advantage of XA technology is the smooth, soft bokeh is provides. The harsh rings that can appear in out-of-focus light sources are eliminated by the FE 70-200mm, providing you with even more artistic possibilities.\u003c\/p\u003e\u003ch3\u003eExtra Low Dispersion (ED) Glass Elements\u003c\/h3\u003e\u003cp\u003eThe 4 separate ED glass elements and 2 separate Super ED glass elements that are built into the lens body work in conjunction with the XA lens element to further reduce chromatic aberrations. These elements reduce axial chromatic aberration without reducing resolution so your pictures will have a stunning level of texture and detail without sacrificing vibrant, lifelike colors.\u003c\/p\u003e\u003ch3\u003eAdvanced Nano Anti-Reflective Coating\u003c\/h3\u003e\u003cp\u003eSony’s advanced Nano Anti-Reflective coating that reduces the amount of light that’s reflected by the lens and helps reduce lens flare and image ghosting. By reducing the amount of reflected light, this coating improves clarity, contrast, and overall image quality as well.\u003c\/p\u003e\u003ch3\u003eFast AF\u003c\/h3\u003e\u003cp\u003eTwo heavy focus groups are rapidly and precisely positioned by separate actuators: a powerful ring SSM (Super Sonic wave Motor) actuator for the front group, and a double linear motor actuator for the rear group. Improved positioning precision works with real-time feedback from multiple position sensors to allow the body’s AF system to operate at full capacity.\u003c\/p\u003e\u003ch3\u003e11-Blade Circular Aperture\u003c\/h3\u003e\u003cp\u003eSony’s circular aperture design has traditionally employed up to 9 blades, but this lens incorporates an 11-blade circular aperture that takes bokeh quality to new levels of smooth beauty with natural looking highlights.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163599114288,"sku":"SEL70200GM","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2603680.jpg?v=1752064266"},{"product_id":"sony-sel85f14gm-camera-lenses-mirrorless-lenses","title":"Sony FE 85mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 85mm f\/1.4 GM Lens represents another step forward in photographic technology. This G Master 35mm full-frame, telephoto prime lens is a great choice for professional portrait photographers who require the best optical performance possible. The most advanced technology available has been applied in the G Master series, further enhancing acclaimed Sony G Lens performance. This model combines refined G Lens bokeh with new levels of resolution in a truly outstanding portrait lens that can fully utilize the performance potential of current and future high-resolution camera bodies.\u003c\/p\u003e\u003ch3\u003eConstant f\/1.4 Aperture\u003c\/h3\u003e\u003cp\u003eOutstanding resolution even at the maximum F1.4 aperture renders the subject with impressive dimensionality. Then gradual, gorgeous bokeh dissolves the background into an artistic backdrop with natural coloration and highlights. This rare combination, due in part to new XA element technology, opens up new vistas of visual expression.\u003c\/p\u003e\u003ch3\u003eAdvanced Nano Anti-Reflective Coating\u003c\/h3\u003e\u003cp\u003eThe SEL85F14GM features Sony’s Nano Anti-Reflective coating that reduces the amount of light that’s reflected by the lens and helps reduce lens flare and image ghosting. By reducing the amount of reflected light, this coating improves clarity, contrast, and overall image quality as well.\u003c\/p\u003e\u003ch3\u003eExtraordinary Resolution and Bokeh\u003c\/h3\u003e\u003cp\u003eOutstanding resolution even at the maximum F1.4 aperture renders the subject with impressive dimensionality. Then gradual, gorgeous bokeh dissolves the background into an artistic backdrop with natural coloration and highlights. This rare combination, due in part to new XA element technology, opens up new vistas of visual expression.\u003c\/p\u003e\u003ch3\u003eNatural Images with no Spurious Color\u003c\/h3\u003e\u003cp\u003eChromatic aberration can degrade resolution as well as bokeh quality. Three ED (Extra-low Dispersion) glass elements make a significant contribution to this lens’s outstanding optical performance, keeping axial chromatic aberration in check while maximizing both clarity and the natural look and color of its breathtaking bokeh.\u003c\/p\u003e\u003ch3\u003eSublime 2-Sensor Autofocus Accuracy\u003c\/h3\u003e\u003cp\u003eIn addition to the usual rotation sensor, a second sensor detects focus lens group position. This dual sensor system achieves the extremely high level of focus precision that is necessary to make the most of the high-resolution potential of advanced camera bodies. RDSSM (Ring Drive Super Sonic wave Motor) drive provides the required power and speed.\u003c\/p\u003e\u003ch3\u003eOutstanding Clarity and Contrast\u003c\/h3\u003e\u003cp\u003eAdvanced Nano Coating technology produces a lens coating with a precisely defined regular nano-structure that effectively suppresses reflections that can cause flare and ghosting, for notable improvements in clarity, contrast, and overall image quality.\u003c\/p\u003e\u003ch3\u003e11 Blades for Luscious Bokeh\u003c\/h3\u003e\u003cp\u003eSony’s circular aperture design usually employs up to 9 blades. This is the first α lens to incorporate 11 blades in a circular aperture design, taking bokeh quality to new levels of smooth beauty with natural looking highlights.\u003c\/p\u003e\u003ch3\u003eVersatile Fingertip Focus Control\u003c\/h3\u003e\u003cp\u003eThe ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual\/autofocus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42163604193328,"sku":"SEL85F14GM","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2603578.jpg?v=1752064380"},{"product_id":"sony-ilce1m2b-cameras-mirrorless-cameras","title":"Sony Alpha 1 Mark II Full-Frame Mirrorless Interchangeable Lens Camera","description":"\u003ch3\u003eA fusion of leading technologies delivers overwhelming performance\t\u003c\/h3\u003e\u003cp\u003eThe massive volume of data from the 50.1 megapixel full-frame Exmor RS image sensor is processed in real time by Sony’s BIONZ XR image processing engine. An advanced AI processing unit applies high-level subject recognition to reliably recognize a wide range of subjects. These state-of-the-art technologies make it easy to capture even the most challenging subjects in extraordinary resolution, with blackout-free viewing and full AF\/AE tracking at up to 30 fps.\u003c\/p\u003e\u003ch3\u003eAn advanced AI processing unit achieves high-level subject recognition\t\u003c\/h3\u003e\u003cp\u003eThe α1 II features a dedicated AI processing unit that helps to recognize people more accurately based on human pose estimation and supports recognition of a wide range of subjects other than people, such as animals, vehicles and insects, with high accuracy. This results in a dramatic improvement in Real-time Recognition AF and Real-time Tracking capability, and higher overall AF performance.\u003c\/p\u003e\u003ch3\u003eHuman eye recognition improved by up to approximately 30%\u003c\/h3\u003e\u003cp\u003eReal-time Recognition AF has improved human eye recognition by approximately 30%, and its human pose estimation technology also delivers precise recognition of subjects facing away from the camera, wearing sunglasses, or with the face obscured. Recognition of distant human subjects occupying only a small part of the frame has been notably improved, so approaching subjects are recognized and tracked sooner. Subjects can also be tracked better across occlusions among many people.\u003c\/p\u003e\u003ch3\u003eA wide variety of subjects accurately recognized\u003c\/h3\u003e\u003cp\u003eA wider variety of subjects is now recognized for stills and movies, with a new [Auto] mode letting the camera select. Recognition of animals overall is improved by approximately 30%, with eyes of some small animals added, and the eyes, heads and faces of animals like dogs and cats recognized. Recognition of birds is improved by 50%.\u003c\/p\u003e\u003ch3\u003eAF tracking response is settable to match subject speed changes\u003c\/h3\u003e\u003cp\u003eFast Hybrid AF combines phase detection and contrast detection for superb speed, precision and tracking performance. 759 phase-detection points cover 92% of the image sensor. The AF tracking response for stills can now be selected from [Stable], [Standard], and [Responsive] to suit the likely subject motion, useful for example in bird photography. High AF precision is achieved right down to light levels as low as EV-4.0 in AF-S mode, with improved contrast AF response.\u003c\/p\u003e\u003ch3\u003eFlexible focus area settings\u003c\/h3\u003e\u003cp\u003eXL and XS focus area spot sizes are now available in addition to the existing L, M, and S. XS can be useful to avoid focusing on foreground objects such as branches. It is also possible to create a custom focus area of a specified size and aspect ratio, useful in situations like a track event where athletes are lined up side-by-side and you want to focus on the leading runner.\u003c\/p\u003e\u003ch3\u003eSelectable release time lag\t\u003c\/h3\u003e\u003cp\u003eSelectable release time lag modes are available via the [Release Lag] \/ [Start Display] menu. With blackout occurring on only the first image in a continuous burst, [Fastest Release\/On] provides the shortest possible release time lag. At the same time [Stable Release\/On] minimizes variations in release time lag making it easier to release the shutter at the intended moment. The default [Auto\/Off] setting gives no blackout when shooting is started.\u003c\/p\u003e\u003ch3\u003eHigh-speed continuous shooting at full 50.1 MP resolution\u003c\/h3\u003e\u003cp\u003eHigh-speed continuous shooting at up to 30 fps with full AF\/AE tracking is possible at a stunning 50.1 MP resolution, with up to 120 AF\/AE calculations per second on the data from the image sensor. Blackout-free shooting with no loss of viewfinder image allows seamless framing and capture of the subject as if viewed with the naked eye.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42172448997424,"sku":"ILCE1M2B","price":6798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3449370.jpg?v=1752395333"},{"product_id":"sony-sel100400gm-camera-lenses-mirrorless-lenses","title":"Sony Alpha FE 100-400mm f\/4.5-5.6 GM Super Telephoto Zoom Lens","description":"\u003cp\u003eThe Sony Alpha FE 100-400mm f\/4.5-5.6 GM Super Telephoto Zoom Lens is a full-frame super telephoto zoom that provides exceptional sharpness, fast AF and a compact design despite outstanding performance. Like other products in the G Master lens series, this lens has a high standard of resolution. Amateur enthusiasts and professional photographers alike will find the FE 100-400mm GM to be a powerful zoom ideal for capturing sports or wildlife.\u003c\/p\u003e\u003ch3\u003eHigh-Performance Image Stabilization\u003c\/h3\u003e\u003cp\u003eHigh-performance Optical SteadyShot image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. The stabilization lens is driven by a linear motor for fast, precise compensation. Additionally, 5-axis image stabilization becomes available when used with Alpha series cameras that feature built-in image stabilization\u003c\/p\u003e\u003ch3\u003eExtraordinary Detail and Bokeh\u003c\/h3\u003e\u003cp\u003eThe Sony Alpha FE 100-400mm GM provides outstanding sharpness combined with smooth bokeh in the same lens. It achieves spatial frequency of 50 lines pairs per millimeter at a lens' widest aperture while simultaneously producing beautiful bokeh. 22 lens elements in 16 groups, including one Super ED (Extra-low Dispersion) and two ED glass elements, help minimize chromatic aberration and provide unprecedented corner-to-corner resolution. The high resolution of this lens helps to enable superior reproduction with high contrast. Sony's Nano anti-reflective coating makes it a great lens for sports or wildlife scenes, minimizing unwanted reflections, flare and ghosting.\u003c\/p\u003e\u003ch3\u003eFast, Quiet and Precise Focus\u003c\/h3\u003e\u003cp\u003eThe FE 100-400mm GM super telephoto zoom lens features a double motor system that helps maximize AF performance and keep up with fast-moving action. The Direct Drive Supersonic Wave Motor (DDSSM) drives the heavy front focus lens group, and the Double-linear motor system enables rapid acceleration of the main lens group for capturing sudden subject motion. With high precision positioning control and a newly optimized AF algorithm, the FE 100-400mm GM quickly finds and focuses on your subject.\u003c\/p\u003e\u003ch3\u003eProfessional Operability\u003c\/h3\u003e\u003cp\u003eThis lens is designed for both professionals and enthusiasts who want instant and direct control. Quickly switch between auto and manual focus via the AF\/MF focus mode switch on the side, depending on how much focusing control you desire. A focus range limiter switch can either let the lens hunt through the focal range or limit the range from 3m to infinity for faster focusing on distant subjects. There are other switches and buttons for image stabilization compensation and customizable focus hold. Operating this lens is easy for amateurs and pros.\u003c\/p\u003e\u003ch3\u003eRemovable Rotating Tripod Mount\u003c\/h3\u003e\u003cp\u003eA removable, versatile lens tripod mount lets you quickly remove the camera from a tripod when you need a handheld solution. This mount features a revolving mechanism to let you quickly change between landscape and portrait orientation. It also has a secure lock mechanism to prevent accidental detachment.\u003c\/p\u003e\u003ch3\u003e9-blade Circular Aperture\u003c\/h3\u003e\u003cp\u003eThe 9-blade circular aperture contributes to gorgeous bokeh in which the subject stands out against a smoothly defocused foreground and background as well as perfectly round points of defocused light. Conventional aperture blades have flat sides creating unappealing, polygonal shaped defocused points of light. Alpha lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular.\u003c\/p\u003e\u003ch3\u003eLightweight Design\u003c\/h3\u003e\u003cp\u003ePhotographers or videographers who want a lighter, smaller and more portable option will find it with this super telephoto lens. The FE 100-400mm GM weighs just 49.3 ounces, among the lightest in its class and ideal for Sony's compact cameras.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42179520528432,"sku":"SEL100400GM","price":2698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2604082.jpg?v=1752428886"},{"product_id":"sony-sel16f18g-camera-lenses-mirrorless-lenses","title":"Sony FE 16mm f\/1.8 G Lens","description":"\u003ch3\u003eDynamic perspectives and smooth bokeh at 16 mm\u003c\/h3\u003e\u003cp\u003eWith a 16 mm angle of view and F1.8 aperture, the FE 16mm F1.8 G can capture wide-angle imagery with gorgeous background bokeh. This expressive prime G Lens is great for scenery, architecture, starry skies, and more. It also offers outstanding close-up capability and precise, quiet AF. The FE 16mm F1.8 G accepts standard 67 mm filters, is compact and lightweight, and is easy to balance on a gimbal.\u003c\/p\u003e\u003ch3\u003eOutstanding resolution in ultra-wide views\u003c\/h3\u003e\u003cp\u003eTwo AA (Advanced Aspherical) lens minimize field curvature and astigmatism for stunning image-wide resolution at all apertures. One Super ED (Extra-low Dispersion) glass element and three ED elements suppress chromatic aberration, while an optimized coating minimizes flare and ghosting. This is an ideal lens for creating spectacular wide-angle images.\u003c\/p\u003e\u003cp\u003eThe beauty of G Lens bokeh at F1.8\tWhen beautiful bokeh is the goal, this G Lens really delivers with its large F1.8 maximum aperture, 11-blade circular aperture mechanism, and carefully controlled spherical aberration.\u003c\/p\u003e\u003ch3\u003eEye-opening close-up performance\u003c\/h3\u003e\u003cp\u003eClose-up performance is excellent with a minimum focus distance of 0.15 m \/ 0.5 ft and maximum magnification of 0.25x when using AF (0.13 m \/ 0.43 ft, 0.30x for MF). The ability to get that close with an ultra-wide lens makes it possible to capture dynamic perspectives with deep, exquisite bokeh.\u003c\/p\u003e\u003ch3\u003eLarge-aperture, ultra-wide, and compact\u003c\/h3\u003e\u003cp\u003eAspherical lens elements, including Sony’s high-precision AA (Advanced Aspherical) lens, result in a full-frame ultra-wide lens that is 73.8 x 75 mm (3 x 3 in) and weighs just 304 g (10.8 oz). It is compact, lightweight, and mobile while delivering spectacular imaging performance for a wide range of subjects including landscapes, architecture, night scenes, and more.\u003c\/p\u003e\u003ch3\u003eAdvanced AF supports high-level imaging\u003c\/h3\u003e\u003cp\u003eTwo XD (extreme dynamic) linear motors ensure fast, precise AF and tracking. A dedicated control algorithm achieves enhanced response with minimal delay and vibration so that the lens’s large focus group is driven smoothly and quietly. All of this makes it easier to capture the most important moments when shooting active, fast-moving subjects.\u003c\/p\u003e\u003ch3\u003eRefined, stable performance for movies\u003c\/h3\u003e\u003cp\u003eFocus breathing is controlled so that angle of view shifts are minimized for smooth movie footage. The breathing compensation function in compatible α bodies is also supported, and in-body Active Mode image stabilization makes it easy to shoot stable movies while walking. The lens accepts 67 mm filters, and is compact, lightweight, and easy to balance on a gimbal.\u003c\/p\u003e\u003ch3\u003eComprehensive control\u003c\/h3\u003e\u003cp\u003eIn addition to the normal focus hold function, other functions can be assigned to the focus hold button via the camera controls as needed. A focus mode switch conveniently located on the side of the lens barrel makes it easy to switch between auto and manual focus without having to take your eye off the viewfinder.  \u003c\/p\u003e\u003ch3\u003eNatural linear manual focus response\u003c\/h3\u003e\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003c\/p\u003e\u003ch3\u003eAperture ring with click ON\/OFF switch\u003c\/h3\u003e\u003cp\u003eAn aperture ring provides on-the-fly aperture control, and a click ON\/OFF switch optimizes aperture ring operation for different types of shooting. The click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for quiet, continuous aperture control when shooting movies.\u003c\/p\u003e\u003ch3\u003eIris lock prevents unwanted aperture changes\u003c\/h3\u003e\u003cp\u003eAn iris lock switch prevents unwanted aperture changes while shooting. When locked, the aperture is either locked at the [A] position or can be rotated between any of the manual settings.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42179538485296,"sku":"SEL16F18G","price":898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3477927.jpg?v=1752429067"},{"product_id":"sony-sel50f14gm-camera-lenses-mirrorless-lenses","title":"Sony FE 50mm F1.4 GM Full-Frame Large-Aperture G Master Lens","description":"\u003ch3\u003eBreathtaking G Master image quality right out to the edges of the frame\u003c\/h3\u003e\u003cp\u003eTwo high-precision XA (extreme aspherical) lens elements effectively correct distortion and most types of aberration. This new optical design also employs an ED (extra-low dispersion) glass element to suppress chromatic aberration. And with our original Nano Anti-Reflective Coating II on lens surfaces, internal reflections that can cause flare and ghosting are dramatically reduced.\u003c\/p\u003e\u003ch3\u003eInnovative optics and a large F1.4 aperture deliver magnificent bokeh\u003c\/h3\u003e\u003cp\u003eInnovative optics and a large F1.4 maximum aperture combine to deliver magnificent bokeh. Smooth, naturally defocused background and foreground bokeh are ideal for making portrait subjects stand out from their surroundings. Advanced features that contribute to superb bokeh quality include XA (extreme aspherical) elements that reduce onion-ring bokeh, and carefully controlled spherical aberration during design and manufacture.\u003c\/p\u003e\u003ch3\u003eHighly mobile, lightweight and compact lens with incredible performance\u003c\/h3\u003e\u003cp\u003eXA (extreme aspherical) elements precisely positioned in an innovative design, high-thrust XD linear motors, and the latest compact circular aperture unit work together in a large-aperture high-resolution lens that is only 3.17” (80.6 mm) in outer diameter and 3.78” (96.0 mm) in length while weighing just 18.23 oz (516 grams). A unique blend of mobility and low-light performance make it an ideal choice for a wide variety of photo and video uses.\u003c\/p\u003e\u003ch3\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/h3\u003e\u003cp\u003eThe lens’s focus group is driven by high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm for smooth, responsive focus drive. Noise and vibration are minimized for refined, quiet AF operation that can be a huge advantage when shooting movies. Movie subjects are smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The breathing compensation function in compatible α series cameras is also supported.\u003c\/p\u003e\u003ch3\u003eCircular aperture with 11-blade iris for naturally rendered bokeh\u003c\/h3\u003e\u003cp\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 11-blade circular aperture and optimally controlled spherical aberration. All of this supports the creation of impressive, memorable imagery.\u003c\/p\u003e\u003ch3\u003eExcellent close-up performance and magnification for eye-opening detail\u003c\/h3\u003e\u003cp\u003eMinimum focusing distance is 16.1” (41 cm) and maximum magnification is 0.16x when AF is used and 15” (38 cm and 0.18x) for MF, providing extra flexibility for shooting stills and movies. XA (extreme aspherical) lens elements maintain sharpness at any focusing distance, while smooth, deep bokeh at F1.4 separates the subject from the background.\u003c\/p\u003e\u003ch3\u003eED glass element minimizes chromatic aberration for precisely rendered edge detail\u003c\/h3\u003e\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges without fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\u003ch3\u003eNano Anti-Reflective Coating II for outstanding clarity and minimized flare and ghosting\u003c\/h3\u003e\u003cp\u003eSony’s original Nano Anti-Reflective Coating II process produces a thin, uniform coating on lens surfaces, dramatically reducing internal reflections that can cause flare and ghosting. Excellent contrast and clarity are achieved even when the sun or other strong light sources are within the frame.\u003c\/p\u003e\u003ch3\u003eSupport for Active Mode stabilization for stable handheld video\u003c\/h3\u003e\u003cp\u003eActive Mode image stabilization in α series cameras provides excellent image stabilization performance. This can be particularly useful for shooting smooth, stable handheld footage while walking.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42179547627568,"sku":"SEL50F14GM","price":1198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3120962.jpg?v=1752429203"},{"product_id":"sony-dscrx1rm3b-cameras-point-shoot-cameras","title":"Sony RX1R III Compact Full-Frame Digital Camera - 61MP Exmor R Sensor (Black)","description":"\u003ch3\u003e61MP Full-Frame Exmor R Sensor\u003c\/h3\u003e\u003cp\u003eCapture fine details with an industry-leading 61-megapixel sensor. Advanced technologies like gapless on-chip lenses, anti-reflection coating, and backside illumination ensure high sensitivity, dynamic range, and minimal noise, ideal for both low-light shooting and broad daylight conditions.\u003c\/p\u003e\u003ch3\u003eBIONZ XR Image Processing Engine\u003c\/h3\u003e\u003cp\u003eSony’s latest BIONZ XR processor unlocks the full potential of the high-res sensor, delivering rich textures, accurate color, and fast response. It also enables instant menu operations and supports advanced AF and subject tracking, even during intensive real-time processing.\u003c\/p\u003e\u003ch3\u003eExceptional Resolution and Bokeh\u003c\/h3\u003e\u003cp\u003eThe premium ZEISS Sonnar T* 35mm F2 lens includes advanced aspherical elements, T* coating, and a 9-blade aperture to produce tack-sharp images and beautifully defocused backgrounds. From the center to the corners, every frame delivers brilliance and softness where it matters.\u003c\/p\u003e\u003ch3\u003eBuilt-in Macro Shooting Capability\u003c\/h3\u003e\u003cp\u003eUnlock creative close-ups with a minimum focus distance of just 20 cm and 0.26x magnification. A dedicated macro ring on the lens barrel allows seamless switching between standard and macro modes, perfect for fine details and textures.\u003c\/p\u003e\u003ch3\u003eStep Crop Shooting: 3 Focal Lengths in One\u003c\/h3\u003e\u003cp\u003eSwitch between 35mm (60MP), 50mm (29MP), and 70mm (15MP) fields of view at the touch of a button, no lens change required. Maintain high image quality while gaining flexibility in framing, even when you can’t physically move closer to your subject.\u003c\/p\u003e\u003ch3\u003eCreative Look Presets and Lifelike Color\u003c\/h3\u003e\u003cp\u003eChoose from 12 Creative Look presets, including 3 film-style options. Customize tone, contrast, saturation, and more with real-time previews. Sony’s AE algorithm adjusts exposure intelligently for optimal skin tones and natural hues, whether your subject is backlit or under direct sun.\u003c\/p\u003e\u003ch3\u003eLow-Light Mastery: High ISO and Dynamic Range\u003c\/h3\u003e\u003cp\u003eThanks to Sony’s cutting-edge sensor design, the RX1R III offers an ISO range of 100–32,000 (expandable to 102,400 for stills) and an impressive 15-stop dynamic range. Enjoy noise-free shadows, smooth highlights, and true-to-life tones, even in the darkest settings.\u003c\/p\u003e\u003ch3\u003eAI-Based Real-Time Tracking and Subject Recognition\u003c\/h3\u003e\u003cp\u003eThe built-in AI processing unit enables powerful Real-time Tracking of humans, animals, birds, insects, vehicles, and airplanes. The camera’s [Auto] mode detects and selects subjects for you, so you can focus on framing while it handles precision focus.\u003c\/p\u003e\u003ch3\u003eAdvanced Human Pose Estimation\u003c\/h3\u003e\u003cp\u003eBeyond face and eye detection, the RX1R III uses AI to track full-body movement, including head and torso positions, even when faces are obscured or turned away. Perfect for candid portraits, action shots, or subjects wearing sunglasses or helmets.\u003c\/p\u003e\u003ch3\u003eHigh-Density Autofocus System\u003c\/h3\u003e\u003cp\u003eAchieve precise focus with 693 phase-detection points, covering 78and of the image area. The Fast Hybrid AF system combines phase-detection and contrast-detection for quick, reliable tracking—even when subjects are small or move unpredictably.\u003c\/p\u003e\u003ch3\u003eReliable AF in Near-Dark Conditions\u003c\/h3\u003e\u003cp\u003eAutofocus remains fast and accurate down to EV -4.0 (in AF-S mode, ISO 100 equivalent), making this camera a powerful tool for low-light and night photography without sacrificing precision.\u003c\/p\u003e\u003ch3\u003eStunning 4K Video with Cinematic Profiles\u003c\/h3\u003e\u003cp\u003eRecord 4K video at 30p or Full HD at 120p with rich detail and smooth motion. Active Mode stabilization ensures steady footage, while the S-Cinetone picture profile delivers a cinematic look straight out of the camera, perfect for content creators and filmmakers.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42230873489456,"sku":"DSCRX1RM3B","price":5098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3535297.jpg?v=1754501173"},{"product_id":"sony-ilmefx2b-video-cameras-cinema-cameras","title":"Sony Cinema Line FX2 Full-frame Cinema Camera featuring Dual Base ISO","description":"\u003ch2\u003eCaFor That Professional Cinematic Look\u003c\/h2\u003e\n\u003cp\u003eThe latest entry to our Cinema Line, the FX2 delivers newfound versatility by combining the high-quality imagery produced by a full-frame sensor with expressive capabilities modelled on Sony’s flagship VENICE cinema camera, enabling you to bring your creative visions to life through video or photos.\u003c\/p\u003e\n\u003ch3\u003eCinematic Expression with a Full-frame Sensor\u003c\/h3\u003e\n\u003cp\u003eThe full-frame FX2 delivers stunning cinematic imagery with high resolution and beautiful bokeh. Its back-illuminated Exmor R CMOS sensor, paired with the BIONZ XR image processing engine, provides high sensitivity, wide latitude, and 33 MP resolution, catering to ambitious filmmakers.  \u003c\/p\u003e\n\u003ch3\u003eOutstanding Image Quality\u003c\/h3\u003e\n\u003cp\u003eThe FX2’s full-frame sensor captures footage with 15+ stops of latitude when recording in S-Log3, ensuring that high-contrast scenes are detailed. Base ISO for S-Log3 can be set to 800 or 4000, with support for S-Gamut3\/S-Gamut3.Cine color gamuts for efficient multi-camera editing.  \u003c\/p\u003e\n\u003ch3\u003eLog Recording Modes\u003c\/h3\u003e\n\u003cp\u003eChoose from Flexible ISO, Cine EI, and Cine EI Quick modes for Log recording, with Cine EI being common in professional filmmaking. This allows for enhanced tonal ranges in post-production while maintaining maximum latitude.  \u003c\/p\u003e\n\u003ch3\u003eMultiple Recording Formats\u003c\/h3\u003e\n\u003cp\u003eEnjoy 7K oversampling for full-frame 4K (QFHD 3840 x 2160) with 10-bit depth and 4:2:2 color sampling, using a highly efficient MPEG-H HEVC\/H.265 codec.  \u003c\/p\u003e\n\u003ch3\u003eUser LUTs\u003c\/h3\u003e\n\u003cp\u003eThe FX2 allows importing of up to 16 user LUTs for use during shooting and playback, with the ability to embed the chosen LUT in video metadata.  \u003c\/p\u003e\n\u003ch3\u003eCreating Moods\u003c\/h3\u003e\n\u003cp\u003ePicture Profile presets, including S-Cinetone, can easily adjust colors to create various moods.\u003c\/p\u003e\n\u003ch3\u003eDesqueeze Display for Anamorphic Lenses\u003c\/h3\u003e\n\u003cp\u003eThe FX2 features a desqueeze display mode for monitoring with anamorphic lenses, offering 1.3x and 2.0x settings.  \u003c\/p\u003e\n\u003ch3\u003eFrame Rate Freedom\u003c\/h3\u003e\n\u003cp\u003eWith control up to 2.5x slow motion at 4K and 5x at Full HD, the FPS menu inherits features from professional Cinema Line models.  \u003c\/p\u003e\n\u003ch3\u003eExtensive E-Mount Lens Range\u003c\/h3\u003e\n\u003cp\u003eSony provides over 70 high-performance E-mount lenses, along with microphones and accessories to enhance your projects.\u003c\/p\u003e\n\u003ch2\u003eDesigned for Solo Shooting\u003c\/h2\u003e\n\u003cp\u003eThe FX2 combines advanced video features with enhanced still-image options for solo shooting in various situations. Its compact, lightweight design, similar to the FX3 and FX30, includes built-in accessory mount points for easy handheld, gimbal, or drone use. \u003c\/p\u003e\n\u003cp\u003eWith AI-powered Real-time Recognition AF, it detects humans, animals, and vehicles, allowing for easy tracking via the monitor. Fine-tuned focus control offers seamless manual focus switching, multiple transition speeds, and visual depth of field information. \u003c\/p\u003e\n\u003cp\u003eThe Auto Framing feature automatically tracks subjects when on a tripod, while stabilization modes ensure smooth footage even during fast movements. Switching between MOVIE and STILL modes instantly recalls settings, capturing 33 MP stills at 10 fps, and it offers Log mode for consistent visual quality across photos and videos, facilitating streamlined post-production.\u003c\/p\u003e\n\u003ch2\u003eOperability for Professional Filmmaking\u003c\/h2\u003e\n\u003cp\u003eThe FX2 is designed for professional projects with an efficient production workflow. It features a 3.68 million-dot OLED viewfinder, a BIG6 screen for key MOVIE parameters, and can record continuously up to 4K 59.94p with an internal cooling fan. The NP-FZ100 battery provides up to 100 minutes of video. Streams 4K video at 59.94p via USB or LAN, while supporting multiple card formats and HDMI outputs for external recorders. The Catalyst Browse and Prepare apps allow for easy editing and collaboration, enabling direct uploads to Creators' Cloud.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42249041772592,"sku":"ILMEFX2B","price":2498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3516072.jpg?v=1755209849"},{"product_id":"sony-ilce7m3b-cameras-mirrorless-cameras","title":"Sony Alpha a7 III Full Frame Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eRefined for extraordinary image capture control and quality, the a7 III has everything you need. An entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting up to 10fps, 4K movie recording capability, and operability that has been dramatically upgraded from the a7 II allow you to capture more decisive moments.\u003c\/p\u003e\u003ch3\u003e24.2MP BSI Full-Frame Image Sensor\u003c\/h3\u003e\u003cp\u003eThe newly developed 24.2MP back-illuminated 35mm full-frame Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the a7 II. This results in high sensitivity with low-noise performance and wide 15-stop dynamic range. It also has the ability to output 14 bit RAW format even when shooting in silent or continuous mode.\u003c\/p\u003e\u003ch3\u003eUp to 10 fps with Silent or Mechanical Shutter\u003c\/h3\u003e\u003cp\u003eThe a7 III is equipped with a refined image processing system that allows it to capture full 24.2MP images at up to 10 fps with continuous and accurate AF\/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. This high speed 10 fps mode is available with either a mechanical shutter or an electronic shutter for completely silent shooting. The a7 III can also shoot continuously at up to 8 fps in live view mode with minimal lag in the high-contrast 2.36-million dot OLED electronic viewfinder or 3-inch 922K-dot tiltable touch LCD screen.\u003c\/p\u003e\u003ch3\u003e4K Full-Frame HDR Movie\u003c\/h3\u003e\u003cp\u003eHigh-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format's unique potential in every shot.\u003c\/p\u003e\u003ch3\u003eHigh-Resolution XGA OLED Tru-Finder\u003c\/h3\u003e\u003cp\u003eProviding high resolution and contrast, plus the excellent gradation and color reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x. ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens.\u003c\/p\u003e\u003ch3\u003e5-Axis In-Body Image Stabilization\u003c\/h3\u003e\u003cp\u003eThe 5-axis in-body SteadyShot image stabilization system has been fine-tuned to support high-resolution shooting capacity, resulting in an IS system at 5-step shutter speed advantage. Camera shake is effectively compensated on 5 axes: pitch and yaw that have the largest overall impact on image quality; X and Y shift that is most apparent at high magnification, and roll that can ruin night shots and movies. Stabilization is applied to the live-view image, making it easier to frame fast-moving subjects. Effective stabilization is provided for movies as well as stills, and for A-mount lenses attached via a mount adapter.\u003c\/p\u003e\u003ch3\u003eHybrid Autofocus System\u003c\/h3\u003e\u003cp\u003eThe a7 III features a world class autofocus system consisting of 693 focal-plane phase-detection AF points that cover approximately 93% of the image area, 425 contrast AF points and reliable Eye-AF. When combined, both contrast and phase detection AF points form the 4D FOCUS hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. This advanced system delivers AF acquisition in about half the time as the a7 II in low-light conditions with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately twice as effective, and is available when utilizing AF-C mode and with Sony’s A-mount lenses with an adapter.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42263299817520,"sku":"ILCE7M3B","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2605632.jpg?v=1755636889"},{"product_id":"sony-ilce7m3kb-cameras-mirrorless-cameras","title":"Sony Alpha a7 III 24.2MP Full Frame Mirrorless Digital Camera with 28-70mm Lens","description":"\u003ch1\u003eSony Alpha a7 III 24.2MP Full Frame Mirrorless Digital Camera\u003c\/h1\u003e\n\u003cp\u003eRefined for extraordinary image capture control and quality, the a7 III has everything you need. An entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting up to 10fps, 4K movie recording capability, and operability that has been dramatically upgraded from the a7 II allow you to capture more decisive moments.\u003c\/p\u003e\n\u003ch3\u003e24.2MP BSI Full-Frame Image Sensor\u003c\/h3\u003e\n\u003cp\u003eThe newly developed 24.2MP back-illuminated 35mm full-frame Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the a7 II. This results in high sensitivity with low-noise performance and wide 15-stop dynamic range. It also has the ability to output 14 bit RAW format even when shooting in silent or continuous mode.\u003c\/p\u003e\n\u003ch3\u003eUp to 10 fps with Silent or Mechanical Shutter\u003c\/h3\u003e\n\u003cp\u003eThe a7 III is equipped with a refined image processing system that allows it to capture full 24.2MP images at up to 10 fps with continuous and accurate AF\/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. This high speed 10 fps mode is available with either a mechanical shutter or an electronic shutter for completely silent shooting.\u003c\/p\u003e\n\u003ch3\u003e4K Full-Frame HDR Movie\u003c\/h3\u003e\n\u003cp\u003eHigh-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format's unique potential in every shot.\u003c\/p\u003e\n\u003ch3\u003eHigh-Resolution XGA OLED Tru-Finder\u003c\/h3\u003e\n\u003cp\u003eProviding high resolution and contrast, plus the excellent gradation and color reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x. ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens.\u003c\/p\u003e\n\u003ch3\u003e5-Axis In-Body Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eThe 5-axis in-body SteadyShot image stabilization system has been fine-tuned to support high-resolution shooting capacity, resulting in an IS system at 5-step shutter speed advantage. Camera shake is effectively compensated on 5 axes: pitch and yaw that have the largest overall impact on image quality; X and Y shift that is most apparent at high magnification, and roll that can ruin night shots and movies. Stabilization is applied to the live-view image, making it easier to frame fast-moving subjects.\u003c\/p\u003e\n\u003ch3\u003eHybrid Autofocus System\u003c\/h3\u003e\n\u003cp\u003eThe a7 III features a world class autofocus system consisting of 693 focal-plane phase-detection AF points that cover approximately 93% of the image area, 425 contrast AF points and reliable Eye-AF. When combined, both contrast and phase detection AF points form the 4D FOCUS hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. This advanced system delivers AF acquisition in about half the time as the a7 II in low-light conditions with tracking that is approximately 2 times more accurate as well.\u003c\/p\u003e\n\u003ch1\u003eSony FE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/h1\u003e\n\u003cp\u003eThis affordable mid-range zoom lens for 35mm full frame format cameras combines high optical performance with compact, lightweight convenience. The Sony FE 28-70mm is ideal for a wide range of subjects, and is dust and moisture resistant for consistent reliability. The built-in Optical SteadyShot image stabilization keeps images sharp and noise-free.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42378125017136,"sku":"ILCE7M3KB","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2605636.jpg?v=1756807093"},{"product_id":"sony-ilmefx3a-cameras-mirrorless-cameras","title":"Sony FX3A Cinema Line Full-frame Camera","description":"\u003cp\u003eThe Sony FX3A merges the professional features of Sony’s Cinema Line with the portability of its Alpha series, giving filmmakers and creators a compact, handheld cinema camera that delivers full-frame performance without compromise. Designed for solo shooters, travel filmmakers, and content creators who demand professional results in a lightweight body, the FX3A redefines what’s possible in a run-and-gun setup.\u003c\/p\u003e\u003ch3\u003eCinematic Imaging in a Compact Body\u003c\/h3\u003e\u003cp\u003eThe FX3A features a 12.1MP Exmor R BSI CMOS sensor paired with the BIONZ XR processor, capturing UHD 4K video up to 120p with rich 10-bit 4:2:2 internal recording or 16-bit RAW output. Experience smooth, detailed footage and stunning bokeh with the full-frame sensor’s shallow depth of field.\u003c\/p\u003e\u003ch3\u003eUnrivaled Low-Light Performance\u003c\/h3\u003e\u003cp\u003eShoot confidently in any lighting environment. The FX3A’s ISO range of 80–409,600 and 15+ stops of dynamic range deliver remarkable clarity and detail in both bright exteriors and dark interiors — ideal for documentary, travel, and event videography.\u003c\/p\u003e\u003ch3\u003eProfessional Color Science \u0026amp; HDR Options\u003c\/h3\u003e\u003cp\u003eAchieve cinematic tones straight out of the camera with S-Cinetone color science, designed to match Sony’s flagship VENICE, FX9, and FX6. For advanced workflows, the camera supports S-Log3\/2 and HLG (Hybrid Log-Gamma) for seamless HDR production and flexible post-production color grading.\u003c\/p\u003e\u003ch3\u003eReliable Performance for Long Shoots\u003c\/h3\u003e\u003cp\u003eStay in the action without overheating. A built-in cooling system with a silent fan and heatsink ensures continuous 4K60 recording. 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With compact form factor and advanced autofocus, the FX3A is the ultimate tool for creators who demand cinema-grade performance in a portable package.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42378677157936,"sku":"ILMEFX3A","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3530627.jpg?v=1756832840"},{"product_id":"sony-sel70200gm2-camera-lenses-mirrorless-lenses","title":"Sony FE 70-200mm F2.8 GM OSS II Full-Frame Constant-Aperture Lens (SEL70200GM2)","description":"\u003ch3\u003eSuperb image quality and gorgeous bokeh\u003c\/h3\u003e\u003cp\u003eThe Sony FE 70-200MM F2.8 GM OSS II lens provides excellent image quality throughout its entire zoom range, thanks to the two aspherical elements and one extreme aspherical element. Chromatic aberration is minimized with the two extra-low dispersion (ED) glass elements, two Super ED glass elements, and one ED aspherical element. The G Master lens achieves lovely bokeh with its advanced optical design combined with the F2.8 aperture and the new 11-blade circular aperture unit. A XA element has 0.01-micron surface precision which suppresses onion bokeh.\u003c\/p\u003e\u003ch3\u003ePrecise AutoFocus and Movie Capabilities\u003c\/h3\u003e\u003cp\u003eFour of the extreme dynamic (XD) linear motors deliver high-thrust efficiency and boost the autofocus speed. This way you will get fast and continuous autofocus and tracking for stills and movies. The FE 70-200mm F2.8 GM OSS II lens, is designed with movie capabilities in mind. The latest lens reduces focus breathing, focus shift, and axis shift when zooming. The lens operates quietly and you have independent control rings (for focus, zoom, and iris) with a click on\/off switch at your disposal. \u003c\/p\u003e\u003ch3\u003eA lightweight lens with professional control\u003c\/h3\u003e\u003cp\u003eWith just an overall weight of 2.3 lbs, it is 23 percent lighter than the previous model. The new design improves its balance while the constant barrel length gives you easy handling. This lens has flexible focus control provided by features such as full-time direct manual focus, linear response, and a focus range limiter. The aperture ring with switchable click and an iris lock gives you extra exposure controls.\u003c\/p\u003e\u003ch3\u003eAmazing close-up performance\u003c\/h3\u003e\u003cp\u003eThis lens offers excellent close-up performance for a telephoto zoom. Minimum focus is 1.32 ft (0.4 meters) at 70mm and 2.69 ft (0.82 meters) at 200mm. Maximum magnification is 0.3x. Deep bokeh at F2.8 adds extra expressive close-up capability. Floating focus ensures pinpoint sharpness even at minimum focus distance, while inner focus makes it easy to get close.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42394349666352,"sku":"SEL70200GM2","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2884483.jpg?v=1757437186"},{"product_id":"sony-sel1635gm-camera-lenses-mirrorless-lenses","title":"Sony Alpha FE 16-35mm f\/2.8 GM Wide-Angle Zoom Lens","description":"\u003cp\u003eThe new Sony Alpha FE Zoom Lens opens up a world of new creative options with its exceptional G-Master performance and 16-35mm f\/2.8 wide-angle zoom! This lens captures images with high definition from one side of the frame to the other. It can also produce beautiful background bokeh that adds depth and impact to your pictures. Additionally, its lightweight design makes it ideal for active shooting sessions.\u003c\/p\u003e\u003ch3\u003eConstant f\/2.8 Maximum Aperture\u003c\/h3\u003e\u003cp\u003eConstant f\/2.8 maximum aperture maintains exposure and depth of field regardless of the focal range to which you zoom. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This bokeh effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\u003ch3\u003eUncompromising G Master Design\u003c\/h3\u003e\u003cp\u003eIn order to take full advantage of modern high-resolution image sensors, Sony’s G Master lenses are designed for high contrast performance at any focal length or zoom setting. These lenses combine smooth bokeh and high resolution for incredibly clear and detailed image reproduction with superior contrast throughout every frame. G Master achieves the rare combination of high resolving power and beautifully rendered background defocus.\u003c\/p\u003e\u003ch3\u003eSurface Precision\u003c\/h3\u003e\u003cp\u003eThis lens features two extreme aspherical (XA) elements with extremely high surface precision (better that 0.01-micron) and three aspherical elements that work together to minimize aberrations which frequently plague wide-angle lenses. Distortion, field curvature, and astigmatism are effectively controlled and the extremely precise XA elements reduce aberration and deliver ultimate corner-to-corner resolution throughout the entire zoom and aperture range.\u003c\/p\u003e\u003ch3\u003eED Glass Elements\u003c\/h3\u003e\u003cp\u003eTwo ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with minimal fringing or unnatural coloration.\u003c\/p\u003e\u003ch3\u003eTwo Direct Drive Supersonic Wave Motors (DDSSM)\u003c\/h3\u003e\u003cp\u003eHigh-resolution cameras demand absolute focus precision. A floating mechanism driven by two DDSSM (Direct Drive Super Sonic Wave Motor) actuators maintain outstanding resolution from infinity to close focus for both stills and movies. DDSSM has the capability to position the large, heavy optical assemblies required by large-aperture lenses with pinpoint precision, offering accurate, fast and quiet autofocus. Manual focus response is natural and intuitive with the DDSSM system.\u003c\/p\u003e\u003ch3\u003eNano Anti-Reflective Coating\u003c\/h3\u003e\u003cp\u003eSony’s original Nano Anti-Reflective Coating technology minimizes flare and ghosting by suppressing internal reflections and maintaining clarity, even in difficult outdoor lighting conditions, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\u003ch3\u003e11-Blade Circular Aperture\u003c\/h3\u003e\u003cp\u003eWhen changing your aperture to defocus the background, light sources appear blurred. This bokeh effect of the blurred background is enhanced with the 11-blade circular aperture used in this lens. Conventional aperture blades have flat sides creating unappealing, polygonal-shaped defocused points of light. Alpha lenses overcome this problem through a design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by two stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42394357268528,"sku":"SEL1635GM","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/2618389.jpg?v=1757437715"},{"product_id":"sony-sel2470gm-camera-lenses-mirrorless-lenses","title":"Sony FE 24-70mm f\/2.8 GM Lens","description":"\u003cp\u003eThe Sony FE 24-70mm f\/2.8 GM lens represents another step forward in photographic technology. This G Master 35mm, full frame, standard zoom lens is a great choice for professional photographers who require the best optical performance possible. In order to further improve image quality, the lens features Sony’s Nano anti-reflective coating that reduces the amount of light that’s reflected by the lens and helps reduce lens flare and image ghosting. This lens also has a constant f\/2.8 maximum aperture that allows you to more easily maintain exposure settings while changing the zoom range.\u003c\/p\u003e\u003ch3\u003eConstant f\/2.8 Maximum Aperture\u003c\/h3\u003e\u003cp\u003eShooting in low-light situations is always challenging, but the lens’ constant f\/2.8 maximum aperture ensures that you’ll get great looking pictures in any light and at any zoom range. You won’t have to worry about readjusting exposure settings, either, as this lens maintains its settings as you zoom in and out. Since you won’t have to readjust exposure settings, you also won’t have to deal with slower shutter speeds in low light either.\u003c\/p\u003e\u003ch3\u003eExtra Low Dispersion (ED) and Super ED Glass Elements\u003c\/h3\u003e\u003cp\u003eThe two separate ED and Super ED glass elements that are built into the optical path work in conjunction with the XA lens element to further reduce chromatic aberrations. These elements reduce lateral and axial chromatic aberration without reducing resolution so your pictures will have a stunning level of texture and detail without sacrificing vibrant, lifelike colors.\u003c\/p\u003e\u003ch3\u003eExtreme Aspherical (XA) Lens Element\u003c\/h3\u003e\u003cp\u003eNewly developed XA technology helps insure that your photos will maintain beautiful corner-to-corner resolution regardless of how much you move through the zoom range. It also helps eliminate chromatic aberration so your photos always have the most vibrant colors possible. Another advantage of XA technology is the smooth, soft bokeh it provides. The harsh rings that can appear in out-of-focus light sources are eliminated by the Sony FE 24-70mm, providing you with even more artistic possibilities regardless of if you’re shooting stills or video footage.\u003c\/p\u003e\u003ch3\u003eNano Anti-Reflective Coating\u003c\/h3\u003e\u003cp\u003eSony’s original Nano anti-reflective coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. 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Furthermore, the fast f\/2.8 aperture captures breath taking night scenes, starry skies and low-light images whether indoors or out and without having to over increase ISO or slowing your shutter speed.\u003c\/p\u003e\u003ch3\u003eSpectacular Resolution\u003c\/h3\u003e\u003cp\u003eThe FE 12-24mm f\/2.8 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. The largest XA element ever made for an Alpha lens is first in the optical path, followed by one more XA elements and an aspherical element with the final XA element at the back of the lens group, effectively minimizing astigmatism, coma and field curvature for incredibly sharp images from the center, right out to the image edges.\u003c\/p\u003e\u003ch3\u003eCrisp Clear Images\u003c\/h3\u003e\u003cp\u003eThree ED (Extra-low Dispersion) glass elements that reduce chromatic aberration, plus two Super ED glass elements that provide even more powerful chromatic aberration suppression, combine to minimize color fringing in high contrast scenes which challenge wide angle lenses.\u003c\/p\u003e\u003ch3\u003eNano Anti-Reflective Coating II Enhances Clarity\u003c\/h3\u003e\u003cp\u003eA new Nano Anti-Reflective Coating II has been developed that can be evenly applied to large lens elements or highly curved element surfaces to suppress internal reflections and minimize flare and ghosting for clear, crisp imagery. 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Operation is also quiet with minimal vibration making it ideal for movie capture.\u003c\/p\u003e\u003ch3\u003eDust and Moisture Resistant\u003c\/h3\u003e\u003cp\u003eThe dust and moisture resistant design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures, providing the reliability needed in challenging conditions.\u003c\/p\u003e\u003ch3\u003eFloating Focus Mechanism\u003c\/h3\u003e\u003cp\u003eA floating focus mechanism that divides the lens’s focus group into two independently controllable groups is extremely effective in minimizing aberration that varies with focusing distance. Top performance is maintained throughout the entire zoom range, from close-up to infinity focus. 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With 4 aspherical and 1 ED element, optical image stabilization, and breathing compensation support, this setup delivers excellent clarity, stabilization, and creative flexibility. Compact and agile, it’s designed for creators on the move.\u003c\/p\u003e\u003ch3\u003eA Great Everyday APS-C Lens for Stills and Movies\u003c\/h3\u003e\u003cp\u003eThis 16-50 mm (35mm full-frame equivalent: 24-75 mm) power zoom lens is perfect for day-to-day use, providing a standard zoom range and excellent features to support both photo and movie content creation.\u003c\/p\u003e\u003ch3\u003eExcellent Optical Performance\u003c\/h3\u003e\u003cp\u003eFour Aspherical Elements and One ED Element. An innovative optical design with four aspherical elements and one Extra-low Dispersion (ED) glass element delivers high resolution across the 16–50mm zoom range. It minimizes color bleeding, enhances clarity, and produces smooth bokeh with a 7-blade circular aperture.\u003c\/p\u003e\u003ch3\u003eAF Performance That Brings Out the Best in Advanced Bodies\u003c\/h3\u003e\u003cp\u003eWith an Advanced Linear Motor and High-Speed Control, the E PZ 16-50 mm F3.5-5.6 OSS II Makes It Easier to focus on Moving Subjects with Ease. Superior Tracking Performance Supports the High-Speed 120 fps Continuous Shooting Capability of High-Performance α9 III, as well as 4K 120p \/ FHD 240p High Frame Rate Movie Recording. Focus Is Smooth, Precise, and Very Quiet.\u003c\/p\u003e\u003ch3\u003eAdvanced Movie Features\u003c\/h3\u003e\u003cp\u003eThe smooth and silent power zoom is perfect for video capture, with autofocus available even during zooming. Built-in optical stabilization works seamlessly with in-body stabilization, including Active Mode to reduce blur in movies. Focus breathing is minimized to prevent shifts in the angle of view during focusing, ensuring stable, professional-looking footage. Body breathing compensation is supported, with metadata that allows correction during post-editing.\u003c\/p\u003e\u003ch3\u003eCompact and Lightweight for Outstanding Agility and Mobility\u003c\/h3\u003e\u003cp\u003eThe E PZ 16–50mm F3.5–5.6 OSS II retracts to a compact length of just 37.3 mm (1-1\/4 inch) when powered off. Weighing only 107 grams (3.8 oz), this lightweight lens is built to withstand the demands of everyday shooting while maintaining excellent portability.\u003c\/p\u003e\u003ch3\u003eFlexible Control in a Compact Lens\u003c\/h3\u003e\u003cp\u003eAn integrated zoom and focus ring enables fast, precise adjustment tailored to your shooting needs. The power zoom is smoothly controlled via a zoom lever, allowing constant-speed operation for seamless zooming. Additionally, the E PZ 16–50mm F3.5–5.6 OSS II accepts 40.5 mm screw-on filters for added creative flexibility.\u003c\/p\u003e\u003ch3\u003eAdvantages of Sony’s Lenses for Video Shooting\u003c\/h3\u003e\u003cp\u003eDiscover the Four Unique Advantages of Sony’s E-Mount Lenses for Video Shooting Sony’s lenses, combined with their cameras, provide an enhanced video creation experience, offering superior autofocus, smooth zoom control, advanced stabilization, and minimized focus breathing to help you capture professional-quality footage.\u003c\/p\u003e\u003ch3\u003eExcellent Close-Up Performance\u003c\/h3\u003e\u003cp\u003eExcellent Close-Up Performance with a minimum focus distance of 0.25 m (0.82 ft) at wide-angle and 0.30 m (0.99 ft) at telephoto, plus a maximum magnification of 0.215x, this lens offers versatile close-up capabilities that let you get in tight and capture fine details with clarity.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42413947519024,"sku":"ILCE6700KB","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3543193.jpg?v=1758293528"},{"product_id":"sony-ilmefx2-video-cameras-cinema-cameras","title":"Sony Cinema Line FX2 Full-frame Cinema Camera with XLR Handle with Dual Base ISO","description":"\u003ch2\u003eFor That Professional Cinematic Look\u003c\/h2\u003e\u003cp\u003eThe latest entry to our Cinema Line, the FX2 delivers newfound versatility by combining the high-quality imagery produced by a full-frame sensor with expressive capabilities modelled on Sony’s flagship VENICE cinema camera, enabling you to bring your creative visions to life through video or photos.\u003c\/p\u003e\u003ch3\u003eCinematic Expression with a Full-frame Sensor\u003c\/h3\u003e\u003cp\u003eThe full-frame FX2 delivers stunning cinematic imagery with high resolution and beautiful bokeh. Its back-illuminated Exmor R CMOS sensor, paired with the BIONZ XR image processing engine, provides high sensitivity, wide latitude, and 33 MP resolution, catering to ambitious filmmakers.  \u003c\/p\u003e\u003ch3\u003eOutstanding Image Quality\u003c\/h3\u003e\u003cp\u003eThe FX2’s full-frame sensor captures footage with 15+ stops of latitude when recording in S-Log3, ensuring that high-contrast scenes are detailed. Base ISO for S-Log3 can be set to 800 or 4000, with support for S-Gamut3\/S-Gamut3.Cine color gamuts for efficient multi-camera editing.  \u003c\/p\u003e\u003ch3\u003eLog Recording Modes\u003c\/h3\u003e\u003cp\u003eChoose from Flexible ISO, Cine EI, and Cine EI Quick modes for Log recording, with Cine EI being common in professional filmmaking. 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The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\u003ch3\u003eBIONZ XR Image Processor For Up to 8x Processing Speed\u003c\/h3\u003e\u003cp\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition, and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. The user interface, network, and file management processing are distributed to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\u003ch3\u003eBeautiful Images With Reduced Noise\u003c\/h3\u003e\u003cp\u003eBuilding on the capabilities of the back-illuminated Exmor R image sensor, the powerful BIONZ XR processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\u003ch3\u003eWide, 15-Stop Dynamic Range\u003c\/h3\u003e\u003cp\u003eTaking advantage of the camera's full dynamic range of 15 stops, the Alpha7 IV uses image data from the sensor's 33-megapixels1 to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.\u003c\/p\u003e\u003ch3\u003e4K 60p Recording, 4:2:2 10-bit Recording\u003c\/h3\u003e\u003cp\u003eThe Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p11 recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.\u003c\/p\u003e\u003ch3\u003e7K Oversampling for Beautifully Expressive, Richly Detailed Images \u003c\/h3\u003e\u003cp\u003eThanks to the increased 33MP1 resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\u003ch3\u003eBeautiful Color Expression Made Simple, with S-Cinetone\u003c\/h3\u003e\u003cp\u003eThe Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42625018232880,"sku":"ILCE7M4B","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3024231.jpg?v=1765127117"},{"product_id":"sony-ilce7m3mb-cameras-mirrorless-cameras","title":"Sony Alpha 7 III full-frame Mirrorless Interchangeable-Lens Camera with 28-70mm Lens","description":"\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eCapture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs. With \u003cspan style=\"font-weight: bolder;\"\u003eFE 28-70mm f\/3.5-5.6 OSS II\u003c\/span\u003e - Compact full-frame standard zoom lens with Optical SteadyShot, AF during zooming, 120fps AF\/AE tracking, and other features that take full advantage of the advanced capabilities of the latest α series bodies.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eFull-Frame 24.2MP Sensor \u0026amp; BIONZ X Processor\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eCapture sharp, detailed images with excellent low-light performance and true-to-life colors, while fast processing ensures smooth gradation, low noise, and supports high-speed continuous shooting and 4K video.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eFast Hybrid Autofocus \u0026amp; Eye AF\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003e693 phase-detection and 425 contrast points provide precise focus across nearly the entire frame, with real-time Eye AF for humans and animals, perfect for portraits, action, or wildlife photography.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003e5-Axis Image Stabilization \u0026amp; High-Speed Shooting\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eReduces camera shake for handheld photos and smooth video, while continuous shooting at up to 10fps captures fast-moving subjects with reliability.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eDurable Body \u0026amp; Extended Performance\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eWeather-sealed magnesium alloy construction with dual SD card slots and NP-FZ100 battery ensures long-lasting use in any environment.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003e4K Video\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eThe A7 III records oversampled 4K video with cinematic detail. Support for S-Log2\/3 and HLG allows creative color grading and HDR production, while Full HD 120fps slow-motion enables professional video content creation.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003e28-70mm f\/3.5-5.6 Lens\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eCompact and lightweight at just 293 g (10.4 oz) with a 72.5 mm largest diameter and 83 mm length, this versatile lens covers 28–70 mm with minimal change in lens length. It features two ED and three aspherical elements to suppress aberrations, a seven-blade circular aperture for smooth bokeh, built-in optical image stabilization (OSS) that works with in-body Active IS, precise AF\/AE tracking even during continuous bursts up to 120 fps, breathing compensation with compatible cameras, accurate focus while zooming, and a 55 mm filter diameter.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42723069886512,"sku":"ILCE7M3MB","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3587314.jpg?v=1769198841"}],"url":"https:\/\/focuscamera.com\/collections\/sony-spring-cash-back-products.oembed","provider":"Focus Camera","version":"1.0","type":"link"}