{"product_id":"sony-ilce7m4mb-cameras-mirrorless-cameras","title":"Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable-Lens Camera with 28-70mm f\/3.5-5.6 OSS II Zoom Lens (Black)","description":"\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators. With \u003cspan style=\"font-weight: bolder;\"\u003eFE 28-70mm f\/3.5-5.6 OSS II\u003c\/span\u003e - Compact full-frame standard zoom lens with Optical SteadyShot, AF during zooming, 120fps AF\/AE tracking, and other features that take full advantage of the advanced capabilities of the latest α series bodies.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eHigh-Resolution Full-Frame Performance\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003e33MP full-frame Exmor R back-illuminated CMOS sensor paired with the next-generation BIONZ XR processor delivers exceptional detail, low noise, ISO up to 204800, and over 15 stops of dynamic range.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eProfessional 4K Video Quality\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eCapture up to 4K 60p 10-bit 4:2:2 with full pixel readout, plus 7K oversampled full-frame 4K30p with no pixel binning for outstanding clarity and color depth.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eAdvanced Real-Time Autofocus\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eReal-time Eye AF for humans, animals, and birds ensures fast, accurate subject tracking for both photos and video.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eCinematic Color and Movie Tools\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eIncludes S-Cinetone, S-Log3, HLG, and 10 Creative Look presets, along with Focus Map, Breathing Compensation, and AF Assist for refined cinematic control.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eStabilization and Live Streaming\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003e5-axis in-body image stabilization with Active Mode enables smooth handheld shooting, while UVC\/UAC support allows live streaming up to 4K 15p or 1080p 60p with internal recording.\u003c\/p\u003e\u003ch3 style=\"margin-top: 0px; margin-bottom: 0px; color: rgb(99, 104, 106); font-family: Helvetica, Arial, sans-serif; font-weight: bolder; line-height: 1.1; font-size: 1.17em; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003e28-70mm f\/3.5-5.6 Lens\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0px; cursor: text; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; padding: 0px; color: rgb(41, 43, 44); font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; white-space-collapse: preserve;\"\u003eCompact and lightweight at just 293 g (10.4 oz) with a 72.5 mm largest diameter and 83 mm length, this versatile lens covers 28–70 mm with minimal change in lens length. It features two ED and three aspherical elements to suppress aberrations, a seven-blade circular aperture for smooth bokeh, built-in optical image stabilization (OSS) that works with in-body Active IS, precise AF\/AE tracking even during continuous bursts up to 120 fps, breathing compensation with compatible cameras, accurate focus while zooming, and a 55 mm filter diameter.\u003c\/p\u003e","brand":"TD Synnex - Sony","offers":[{"title":"Default Title","offer_id":42723079356464,"sku":"ILCE7M4MB","price":2198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/3219\/9216\/files\/3587321.jpg?v=1769199224","url":"https:\/\/focuscamera.com\/products\/sony-ilce7m4mb-cameras-mirrorless-cameras","provider":"Focus Camera","version":"1.0","type":"link"}