Sony Alpha 7 IV Full-frame Mirrorless Camera with 28-70mm Lens
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Prepare to be inspired. The Sony Alpha 7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still images and 4K movie quality. This Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera comes equipped with a FE 28-70mm F3.5-5.6 OSS Lens (SEL2870), so you can get right into shooting as soon as you get it.
33MP High-Resolution Full-Frame Sensor
The full-frame 33MP Exmor R back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analog to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+stop dynamic range, and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.
BIONZ XR Image Processor For Up To 8x Processing Speed
The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition, and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. The user interface, network, and file management processing are distributed to deliver a fast response regardless of real-time processing load.
Beautiful Images With Reduced Noise
Building on the capabilities of the back-illuminated Exmor R image sensor, the powerful BIONZ XR processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).
Wide, 15-Stop Dynamic Range
Taking advantage of the camera's full dynamic range of 15 stops, the Alpha7 IV uses image data from the sensor's 33-megapixels1 to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivaled experience at the front lines of both still-image and movie creation.
4K 60p Recording, 4:2:2 10-Bit Recording
The Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p11 recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.
7K Oversampling For Beautifully Expressive, Richly Detailed Images
Thanks to the increased 33MP1 resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.
Beautiful Color Expression Made Simple, with S-Cinetone
The Alpha 7 IV supports S-Cinetone, based on expertise gained through the development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6, and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing since S-Cinetone is processed in-camera.
Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera
Image Sensor
| Aspect ratio | 3:2 |
| Effective pixels | Approximately 33.0 megapixels |
| Total pixels | Approximately 34.1 megapixels |
| Sensor type | 35mm full frame (35.9 x 23.9 mm) Exmor R CMOS |
| Anti-dust system | Yes (charge protection coating on optical filter + image sensor shift mechanism) |
Recording (Still Images)
| Recording formats | JPEG (DCF Ver. 2.0, Exif Ver. 2.32, MPF baseline), HEIF (MPEG-A MIAF), RAW (Sony ARW 4.0) |
| Image quality modes | RAW (compressed / lossless compressed / uncompressed), JPEG (extra fine / fine / standard / light), HEIF (4:2:0 / 4:2:2) (extra fine / fine / standard / light), RAW+JPEG, RAW+HEIF |
| Dynamic range functions | Off, Dynamic Range Optimizer |
| Color space | sRGB (with sYCC gamut), Adobe RGB, Rec. ITU-R BT.2100 (BT.2020 gamut) |
| 14-bit RAW | Yes |
| Creative look | ST, PT, NT, VV, VV2, FL, IN, SH, BW, SE, Custom Look (1–6) |
| Soft skin effect | Yes |
Still Image Sizes
| 3 | 2 (Full-frame): L 7008 x 4672 (33M), M 4608 x 3072 (15M), S 3504 x 2336 (8.2M) |
| 3 | 2 (APS-C): M 4608 x 3072 (15M), S 3504 x 2336 (8.2M) |
| 16 | 9 (Full-frame): L 7008 x 3944 (28M), M 4608 x 2592 (12M), S 3504 x 1968 (6.9M) |
| 16 | 9 (APS-C): M 4608 x 2592 (12M), S 3504 x 1968 (6.9M) |
| 4 | 3 (Full-frame): L 6224 x 4672 (29M), M 4096 x 3072 (13M), S 3120 x 2336 (7.3M) |
| 4 | 3 (APS-C): M 4096 x 3072 (13M), S 3120 x 2336 (7.3M) |
| 1 | 1 (Full-frame): L 4672 x 4672 (22M), M 3072 x 3072 (9.4M), S 2336 x 2336 (5.5M) |
| 1 | 1 (APS-C): M 3072 x 3072 (9.4M), S 2336 x 2336 (5.5M) |
Picture Profiles
| Picture Profile | Yes (Off / PP1–PP11) |
| Adjustable parameters | Black level, Gamma (Movie/Still/S-Cinetone/Cine1-4/ITU709/ITU709[800%]/S-Log2/S-Log3/HLG/HLG1-3), Black Gamma, Knee, Color Mode, Saturation, Color Phase, Color Depth, Detail, Copy, Reset |
Recording (Movie)
| Recording formats | XAVC S, XAVC HS |
| Video compression | XAVC S (H.264 / MPEG-4 AVC), XAVC HS (H.265 / MPEG-H HEVC) |
| Audio recording formats | LPCM 2ch (48kHz 16-bit), LPCM 2ch (48kHz 24-bit), LPCM 4ch (48kHz 24-bit), MPEG-4 AAC-LC 2ch |
| Movie functions | Audio level display, audio rec level, PAL/NTSC selector, proxy recording, TC/UB, auto slow shutter, gamma display assist |
| Color space | Rec. ITU-R BT.2100 compatible (BT.2020 gamut) |
| Soft skin effect | Yes |
Movie Recording Systems
| XAVC HS 4K (3840 x 2160) | Up to 60p (4:2:0 10-bit or 4:2:2 10-bit, region-dependent) |
| XAVC S-I 4K (3840 x 2160) | Up to 60p (4:2:2 10-bit, up to 600 Mbps) |
| XAVC S-I HD (1920 x 1080) | Up to 60p (4:2:2 10-bit) |
| Slow & Quick Motion frame rates | NTSC (1–120 fps), PAL (1–100 fps) |
USB Streaming
| Video data formats | MJPEG, YUV420 |
| Streaming resolutions | 3840 x 2160 (15p / 12.5p), 1920 x 1080 (60p / 50p / 30p / 25p), 1280 x 720 (30p / 25p) |
| Audio data format | LPCM 2ch (16-bit 48 kHz) |
| Simultaneous internal recording | Yes |
Media & Recording System
| Supported media | SD / SDHC / SDXC (UHS-I/II), CFexpress Type A |
| Memory card slots | Slot 1 (SD UHS-I/II + CFexpress Type A), Slot 2 (SD UHS-I/II) |
| 2-card recording modes | Simultaneous recording, sort, auto switch media, copy |
| Location information link from smartphone | Yes |
Noise Reduction
| Long exposure NR | On/Off (available at shutter speeds longer than 1s) |
| High ISO NR | Normal / Low / Off |
White Balance
| Modes | Auto, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, Underwater, Color Temperature (2500–9900K), Custom |
| Shutter AWB lock | Yes (half-press / continuous / off) |
Focus (Autofocus)
| Focus type | Fast Hybrid AF (phase-detection + contrast-detection) |
| Focus modes | AF-A, AF-S, AF-C, DMF, Manual Focus |
| Focus areas | Wide, Zone, Center Fix, Spot, Expand Spot, Tracking |
| AF points | Full-frame 759 phase-detect points |
| APS-C AF points | 713 phase-detect (FF lens), 575 phase-detect / 425 contrast-detect (APS-C lens) |
| AF sensitivity | EV -4 to EV 20 (ISO100, F2.0) |
| Eye AF | Human/Animal/Bird (still + movie; right/left eye select supported) |
| AF illuminator | Yes (built-in LED) |
| AF illuminator range | Approx. 0.3 m to 3.0 m (with FE 28–70mm F3.5–5.6 OSS) |
Exposure
| Exposure compensation | ±5.0 EV (1/3 or 1/2 steps) |
| Metering | 1200-zone evaluative metering |
| Metering modes | Multi, Center-weighted, Spot (standard/large), Entire Screen Avg., Highlight |
| Metering sensitivity | EV -3 to EV 20 (ISO100, F2.0) |
| AE lock | Half-press shutter lock; AE lock button (On/Off/Auto) |
| Exposure bracketing | Continuous or single; 3/5/9 frames (ambient + flash) |
| Exposure modes | iAuto, P, A, S, M (still/movie), Flexible Exposure (movie & S&Q) |
| ISO (still) | 100–51200 (expand 50–204800); AUTO 100–12800 (limits selectable) |
| ISO (movie) | 100–51200 equiv (expand to 102400); AUTO 100–12800 (limits selectable) |
| Anti-flicker shooting | Yes |
Viewfinder
| Type | 0.5-type Quad-VGA OLED EVF |
| Dots | 3,686,400 |
| Field coverage | 100% |
| Magnification | Approx. 0.78x (50mm lens, infinity, -1m) |
| Eye point | Approx. 23 mm (18.5 mm from eyepiece frame, CIPA) |
| Diopter adjustment | -4.0 to +3.0 m-1 |
| Frame rate | STD 60 fps / HI 120 fps |
| Display functions | Histogram, digital level gauge, grid lines, peaking, zebra, movie marker, emphasized display during REC |
LCD Screen
| Monitor | 3.0-inch (7.5 cm) TFT |
| Dots | 1,036,800 |
| Touch panel | Yes |
| Brightness control | Manual (5 steps -2 to +2), Sunny Weather mode |
| Articulation | Approx. 176° opening / 270° rotation |
| Focus magnifier | Full-frame 5.5x / 11.0x; APS-C 3.6x / 7.2x |
Shutter
| Type | Mechanical shutter / Electronic shutter |
| Shutter speed (still) | 1/8000 to 30s, Bulb |
| Shutter speed (movie NTSC) | 1/8000 to 1/4 (1/3 steps), up to 1/60 in Auto (up to 1/30 with auto slow shutter) |
| Shutter speed (movie PAL) | 1/8000 to 1/4 (1/3 steps), up to 1/50 in Auto (up to 1/25 with auto slow shutter) |
| Flash sync speed | 1/250s (full-frame), 1/320s (APS-C) |
| Electronic front curtain shutter | Yes (On/Off) |
| Silent shooting | Yes (On/Off) |
Flash Control
| Flash control | Pre-flash TTL |
| Flash compensation | ±3.0 EV (1/3 or 1/2 steps) |
| Flash modes | Off, Autoflash, Fill, Slow Sync, Rear Sync, Red-eye reduction, Wireless, Hi-speed sync |
| External flash compatibility | Sony α system flash via Multi Interface Shoe (shoe adaptor required for auto-lock accessory shoe) |
| Wireless control | Yes (optical or radio signal depending on system) |
| FE level lock | Yes |
Drive
| Self-timer | 10s / 5s / 2s / continuous / bracketing self-timer |
| Drive modes | Single, continuous (Hi+/Hi/Mid/Lo), self-timer, bracket (single/cont.), WB bracket, DRO bracket |
| Continuous shooting | Hi+ 10 fps, Hi 8 fps, Mid 6 fps, Lo 3 fps |
| Buffer (approx.) | JPEG (various) over 1000 frames; RAW over 1000 frames; RAW+JPEG over 1000 frames; RAW uncompressed + JPEG approx. 828 frames |
Image Stabilization
| Type | 5-axis sensor-shift stabilization |
| Effect | Up to 5.5 stops (CIPA, pitch/yaw only test reference noted) |
Lens Compensation
| Options | Peripheral shading, chromatic aberration, distortion, breathing (movie) |
Connectivity & Interface
| Lens mount | Sony E-mount |
| Multi Interface Shoe | Yes (Digital Audio Interface) |
| USB | Multi/Micro USB terminal |
| Bluetooth | Bluetooth Standard Ver. 4.1 (2.4 GHz band) |
| Mic input | 3.5 mm stereo mini jack |
| Headphone output | 3.5 mm stereo mini jack |
| PC interface | Mass-storage / MTP |
| Functions | FTP transfer (via USB-LAN / USB tethering / Wi-Fi), smartphone view/remote, PC remote, BRAVIA Sync, PhotoTV HD |
Audio
| Microphone | Built-in stereo |
| Speaker | Built-in mono |
Playback
| Photo capture playback | Yes |
| Playback modes | Single (with/without info), index, enlarged, auto review, orientation, folder selection, protect, rating, group display, shot mark (movie), divider frame, crop |
Accessibility
| Screen reader | Yes (English; speed 7 steps; volume 16 steps) |
Power
| Battery | NP-FZ100 rechargeable battery pack (included) |
| Battery life (still) | Approx. 520 shots (EVF) / 580 shots (LCD) (CIPA) |
| Battery life (movie, actual) | Approx. 100 min (EVF) / 110 min (LCD) (CIPA) |
| Battery life (movie, continuous) | Approx. 170 min (EVF) / 175 min (LCD) |
| USB power supply | Yes (USB Type-C terminal; USB Power Delivery compatible) |
| Internal battery charging | Yes (USB Type-C; USB PD) |
| Power consumption (with EVF) | Still approx. 3.8 W; Movie approx. 5.7 W (with FE 28–70mm F3.5–5.6 OSS) |
| Power consumption (with LCD) | Still approx. 3.4 W; Movie approx. 5.6 W (with FE 28–70mm F3.5–5.6 OSS) |
Size & Weight
| Dimensions (W x H x D) | Approx. 131.3 x 96.4 x 79.8 mm |
| Alternate depth (grip to monitor) | Approx. 69.7 mm |
| Weight (with battery & memory card) | Approx. 658 g (1 lb 7.3 oz) |
| Operating temperature | 0°C to 40°C (32°F to 104°F) |
Frequently Asked Questions
How do I return an item?
How do I return an item?
Returns are incredibly simple. Please log into your account, find your item you wish to return and follow the prompts to make a return. If you do not have an account, click here to find your order and make a return.
Will I receive a full refund when I return an item?
Will I receive a full refund when I return an item?
You will receive a full refund when you return an item in its original manufacturer’s packaging, undamaged and unmarked. If the item you are returning is priced at less than $35, you will be charged a 15% restocking fee. Please note you will not be refunded any shipping charges.
How many days do I have to make a return?
How many days do I have to make a return?
You have 30 days to make a return. During the holiday season, from November 1 to December 31, we extend the return window to 60 days.
My item was damaged in transit. How do I place a return?
My item was damaged in transit. How do I place a return?
If your order has been noticeably damaged in transit, we strongly recommend that you refuse delivery and notify us immediately. Claims for missing items or items damaged in transit must be made within 48 hours of delivery. If there is carrier damage, please contact support@focuscamera.com with your order number and a description of the damage.
There’s an issue with my order, what should I do?
There’s an issue with my order, what should I do?
Oh no! Please contact our customer service team so we can resolve the issue immediately. You can call us on 1.800.221.0828, email us at support@focuscamera.com, or send us a message here.
Can I exchange an item?
Can I exchange an item?
We do not currently offer exchanges. Please return the item you purchased within 30 days and order what you’d like instead.
If I ordered a kit, do I have to return all the items?
If I ordered a kit, do I have to return all the items?
If you ordered a kit, you must return all components and accessories to receive a full refund.
I ordered a product that included a free item. I’d like to return it, do I need to return the free item as well?
I ordered a product that included a free item. I’d like to return it, do I need to return the free item as well?
If you ordered a product that included a free item, you must include the free item with your return. If not, your return will not be accepted and you will not receive a full refund.
Do you offer repairs?
Do you offer repairs?
We currently only offer camera repairs at our Brooklyn store. The item must be dropped off and collected in person as we do not accept shipped items for repair. For more information, please call our Brooklyn store on 1.718.431.7900.
What is your return policy?
What is your return policy?
Most items can be returned within 30 days for a full refund. Click here to read our full return policy.









