About us

Our mission
We're here to help

From expert-grade advice (in-store & online) to regular events & classes, we're here to support you any way we can.
Our advantage
Creator-curated gear

We’re known for our custom gear bundles that allow you to get everything you need for the best possible price.
Our legacy
Brooklyn born & bred

Creativity thrives in Brooklyn, and we strive to share the passion and energy of our neighborhood with the world.

Family owned & operated since 1966

It all started with a little camera shop in Brooklyn. Founded by Abe Berkowitz in 1966, Focus has faithfully served the New York City Metropolitan Area for over half a century. In that time, we’ve built a tight knit community of photographers, videographers, musicians, and other creators passionate about reaching their goals.

Today we have two retail store locations, hundreds of employees, and millions of customers, whom we reach through our website. However, our mission remains the same: to help creators find the gear they need to realize their vision.

Giving back

We're firm believers in giving back to our community. In more than fifty years of business we've donated to and partnered with organizations including The Imaging Alliance, the Memorial Sloan Kettering Cancer Center, Chai Lifeline, and more. If you represent a charity or community organization that's interested in working with us, please don't hesistate to reach out to marketing@focuscamera.com.

B2B solutions

Focus has been assisting corporate, government, and tax-exempt entities with their photography, electronics, and technology related needs for over 35 years.

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Discounts & Deals

As an authorized dealer of your favorite brands, we offer the guaranteed best price on thousands of items. Visit our Deals page to shop the latest offers and rebates.

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Best Tech Gifts in 2024

Wavelength BlogRead the latest product announcements, gear reviews, buying guides, tutorials, interviews, and more. Introducing Wavelength - the Focus blog.

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Events & Classes

From guided photowalks where you can try the latest gear to interactive workshops led by professional creators, we’re proud to host regular in-person and online events all year long.

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