Sony|SKU: ASON7M3BA036K1

Sony Alpha a7 III Full-Frame Mirrorless Camera with 28-75mm Lens, 128GB SD Card, and Case Bundle

$2,998.00

Product highlights

  • 24.2MP BSI full-frame image sensor
  • High-speed BIONZ X processing-engine
  • Up to 10 fps with AF/AE tracking
  • 4K full-frame HDR Movie with full pixel readout
  • 3-inch 922K-dot LCD touch screen
  • High-resolution, high-contrast XGA OLED Tru-Finder
  • NFC/Wi-Fi/FTP file transfer via Wi-Fi/flash sync terminal
  • Sensitivity range up to ISO 51200
  • In-body 5-axis image stabilization
  • Sony FE 28-70mm f/3.5-5.6 OSS lens

In the box

  • Sony α7 III Full Frame Mirrorless Interchangeable-Lens Camera (Body Only)
    • Rechargeable Battery
    • AC Adaptor
    • Shoulder strap
    • Body cap
    • Accessory shoe cap
    • Eyepiece cup
    • Micro USB cable
  • Tamron A063 28-75mm f/2.8 Di III VXD G2 Zoom Lens for Sony E-Mount
  • Focus Camera 67mm 3-Piece Filter Kit with UV, CPL and Neutral Density
  • OWC 128GB Atlas Pro SDXC V60 UHS-II Memory Card for Advanced DSLR and Mirrorless Functions
  • Koah PRO Sony NP-FZ100 Two-Pack Rechargeable 2000mAh Battery and Dual Charger
  • Koah Weatherproof Hard Case with Customizable Foam (10 x 9 x 7 -inches)
  • Tamron A063 28-75mm f/2.8 Di III VXD G2 Zoom Lens for Sony E-Mount

Free standard shipping

*Orders placed before 1 PM EST Mon - Thur will ship the same day. Orders placed beyond these hours will be shipped the next business day. Exclusions apply. See shipping policy

Free Local Pickup

Please call for store stock availability. Requests made before 2:30 PM EST can be available for next-day pickup. Learn more

Questions? We’re Here to Help

Call or email one of our experts.

Refined for extraordinary image capture control and quality, the a7 III has everything you need. An entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting up to 10fps, 4K movie recording capability, and operability that has been dramatically upgraded from the α7 II allow you to capture more decisive moments.

24.2MP BSI Full-frame Image Sensor

The newly developed 24.2MP back-illuminated 35mm full-frame Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II. This results in high sensitivity with low-noise performance and wide 15-stop dynamic range. It also has the ability to output 14 bit RAW format even when shooting in silent or continuous mode.

Up to 10fps with Silent or Mechanical Shutter

The a7 III is equipped with a refined image processing system that allows it to capture full 24.2MP images at up to 10 fps with continuous and accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. This high speed 10 fps mode is available with either a mechanical shutter or an electronic shutter for completely silent shooting. The a7 III can also shoot continuously at up to 8 fps in live view mode with minimal lag in the high-contrast 2.36-million dot OLED electronic viewfinder or 3-inch 922K-dot tiltable touch LCD screen.

4K Full Frame HDR Movie

High-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format's unique potential in every shot.

High-resolution XGA OLED Tru-Finder

Providing high resolution and contrast, plus the excellent gradation and color reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder™ faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x. ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens.

5-axis In-body Image Stabilization

The 5-axis in-body SteadyShot image stabilization system has been fine-tuned to support high-resolution shooting capacity, resulting in an IS system at 5-step shutter speed advantage. Camera shake is effectively compensated on 5 axes: pitch and yaw that have the largest overall impact on image quality; X and Y shift that is most apparent at high magnification, and roll that can ruin night shots and movies. Stabilization is applied to the live-view image, making it easier to frame fast-moving subjects. Effective stabilization is provided for movies as well as stills, and for A-mount lenses attached via a mount adapter.

Hybrid Autofocus System

The a7 III features a world class autofocus system consisting of 693 focal-plane phase-detection AF points that cover approximately 93% of the image area, 425 contrast AF points and reliable Eye-AF. When combined, both contrast and phase detection AF points form the 4D FOCUS hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. This advanced system delivers AF acquisition in about half the time as the a7 II in low-light conditions with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately twice as effective, and is available when utilizing AF-C mode and with Sony’s A-mount lenses with an adapter.

Shipping & Returns

  • Same Day Shipping


    All orders placed by 1PM( EST), Monday through Thursday, and by 11AM (EST) on Friday, are shipped same day. Orders placed outside these times will ship the next business day. We do not ship internationally or to Puerto Rico, Guam and other US territories at this time. For more details click here.

  • Free Standard Shipping


    We offer free standard shipping on thousands of items within the continental USA (this does not include Alaska and Hawaii).



  • Easy returns


    If you're not happy with your purchase for any reason, our flexible 30-day free return policy makes it easy to get a full refund. Click here to view our return policy.


Frequently Asked Questions

How do I return an item?

Returns are incredibly simple. Please log into your account, find your item you wish to return and follow the prompts to make a return. If you do not have an account, click here to find your order and make a return.

Will I receive a full refund when I return an item?

You will receive a full refund when you return an item in its original manufacturer’s packaging, undamaged and unmarked. If the item you are returning is priced at less than $35, you will be charged a 15% restocking fee. Please note you will not be refunded any shipping charges.

How many days do I have to make a return?

You have 30 days to make a return. During the holiday season, from November 1 to December 31, we extend the return window to 60 days. 

My item was damaged in transit. How do I place a return?

If your order has been noticeably damaged in transit, we strongly recommend that you refuse delivery and notify us immediately. Claims for missing items or items damaged in transit must be made within 48 hours of delivery. If there is carrier damage, please contact support@focuscamera.com with your order number and a description of the damage. 

There’s an issue with my order, what should I do?

Oh no! Please contact our customer service team so we can resolve the issue immediately. You can call us on 1.800.221.0828, email us at support@focuscamera.com, or send us a message here.

Can I exchange an item?

We do not currently offer exchanges. Please return the item you purchased within 30 days and order what you’d like instead.

If I ordered a kit, do I have to return all the items?

If you ordered a kit, you must return all components and accessories to receive a full refund.

I ordered a product that included a free item. I’d like to return it, do I need to return the free item as well?

If you ordered a product that included a free item, you must include the free item with your return. If not, your return will not be accepted and you will not receive a full refund.

Do you offer repairs?

We currently only offer camera repairs at our Brooklyn store. The item must be dropped off and collected in person as we do not accept shipped items for repair. For more information, please call our Brooklyn store on 1.718.431.7900.

What is your return policy?

Most items can be returned within 30 days for a full refund. Click here to read our full return policy.