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1 11
Sony|SKU: K55XR50

Sony BRAVIA 5 55" 4K HDR Smart Mini-LED TV (K-55XR50)

$1,398.00 $1,399.99

Product highlights

  • XR Backlight Master Drive
  • XR Triluminos Pro with billions of vivid, real-world colors
  • XR Clear Image & AI Super Resolution
  • XR Motion Clarity
  • Dolby Vision, Dolby Atmos, IMAX Enhanced, DTS:X
  • Google TV, Google Assistant, AirPlay 2 & Google Cast
  • Auto HDR Tone Mapping, Auto Genre Picture Mode & HDMI 2.1

In the box

  • Sony BRAVIA 5 55-Inch 4K HDR Smart Mini-LED TV
  • Voice Remote Control (RMF-TX820U)
  • Batteries (LR03)
  • Android TV Setup Guide
  • AC Power Adaptor & Cord
  • Table Top Stand (Separate, Assembly Required)
  • IR Blaster
  • Support Belt

Free standard shipping

*Orders placed before 1 PM EST Mon - Thur will ship the same day. Orders placed beyond these hours will be shipped the next business day. Exclusions apply. See shipping policy

Free Local Pickup

Please call for store stock availability. Requests made before 2:30 PM EST can be available for next-day pickup. Learn more

Questions? We’re Here to Help

Call or email one of our experts.

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Brilliant Brightness & Realistic Contrast

Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive, producing captivating brightness and lifelike contrast for truly immersive viewing.

Rich, Vivid Colors

With XR Triluminos Pro, experience billions of real-world colors with natural shading, saturation, and subtle hues that bring every scene to life.

Intelligent AI Processing & Upscaling

The XR Processor with advanced AI boosts color, contrast, and clarity in real time. AI Super Resolution and XR Clear Image restore lost textures, upscale content, reduce noise, and refine details for near-4K quality.

Smooth, Clear Motion

Powered by XR Motion Clarity, fast-paced action in sports, movies, and gaming stays blur-free, bright, and sharp.

Cinematic Experience at Home

Enjoy stunning visuals and expressive sound with support for Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X. Access the largest IMAX Enhanced collection through the SONY PICTURES CORE app and studio-calibrated modes for Netflix and Prime Video.

Smart Entertainment & Streaming

All your favorite apps in one place with Google TV. Use Google Assistant for voice search and hands-free control. Effortlessly stream from your devices with Apple AirPlay 2 and Google Cast.

Immersive Sound Experience

Acoustic Multi-Audio delivers sound that matches on-screen visuals, while Voice Zoom 3 ensures dialogue stays clear, even in action scenes. Pair with BRAVIA Theater soundbars for Acoustic Center Sync, enhancing audio and dialogue even further.

Designed for Gaming

Take PS5 gaming to the next level with Auto HDR Tone Mapping and Auto Genre Picture Mode. Access gaming settings easily with the Game Menu, while HDMI 2.1 features (4K/120, VRR, ALLM, SBTM) give you the competitive edge in high-performance gameplay.

Flexible Design & Smart Control

The premium two-way stand offers a low-profile or raised option to fit a soundbar. Use the BRAVIA Connect app to control settings directly from your smartphone for added convenience.

Smarter, Greener Features

Optional BRAVIA Cam (sold separately) optimizes sound and picture based on your room environment and enables big-screen video chat. The Eco Dashboard keeps all your energy efficiency settings in one easy place.

Shipping & Returns

  • Same Day Shipping


    All orders placed by 1PM( EST), Monday through Thursday, and by 11AM (EST) on Friday, are shipped same day. Orders placed outside these times will ship the next business day. We do not ship internationally or to Puerto Rico, Guam and other US territories at this time. For more details click here.

  • Free Standard Shipping


    We offer free standard shipping on thousands of items within the continental USA (this does not include Alaska and Hawaii).



  • Easy returns


    If you're not happy with your purchase for any reason, our flexible 30-day free return policy makes it easy to get a full refund. Click here to view our return policy.

Frequently Asked Questions

How do I return an item?

Returns are incredibly simple. Please log into your account, find your item you wish to return and follow the prompts to make a return. If you do not have an account, click here to find your order and make a return.

Will I receive a full refund when I return an item?

You will receive a full refund when you return an item in its original manufacturer’s packaging, undamaged and unmarked. If the item you are returning is priced at less than $35, you will be charged a 15% restocking fee. Please note you will not be refunded any shipping charges.

How many days do I have to make a return?

You have 30 days to make a return. During the holiday season, from November 1 to December 31, we extend the return window to 60 days. 

My item was damaged in transit. How do I place a return?

If your order has been noticeably damaged in transit, we strongly recommend that you refuse delivery and notify us immediately. Claims for missing items or items damaged in transit must be made within 48 hours of delivery. If there is carrier damage, please contact support@focuscamera.com with your order number and a description of the damage. 

There’s an issue with my order, what should I do?

Oh no! Please contact our customer service team so we can resolve the issue immediately. You can call us on 1.800.221.0828, email us at support@focuscamera.com, or send us a message here.

Can I exchange an item?

We do not currently offer exchanges. Please return the item you purchased within 30 days and order what you’d like instead.

If I ordered a kit, do I have to return all the items?

If you ordered a kit, you must return all components and accessories to receive a full refund.

I ordered a product that included a free item. I’d like to return it, do I need to return the free item as well?

If you ordered a product that included a free item, you must include the free item with your return. If not, your return will not be accepted and you will not receive a full refund.

Do you offer repairs?

We currently only offer camera repairs at our Brooklyn store. The item must be dropped off and collected in person as we do not accept shipped items for repair. For more information, please call our Brooklyn store on 1.718.431.7900.

What is your return policy?

Most items can be returned within 30 days for a full refund. Click here to read our full return policy. 

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