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Sony Rooftop 2026: Exclusive Discounts

Thank you for attending! Your Deals are here. Shop while they last.

*Please note that all coupon codes on this page expire on September 30, 2026.

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Our Event Sponsors

Sony - NO CODE Necessary

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Hollyland - 10% Off* - CODE: HLROOFTOP

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Nanuk - 15% Off*

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NiSi - Up to 30 Off* - CODES: NISIROOFTOP20 - NISIROOFTOP25 - NISIROOFTOP30

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Lexar - Up to an extra 5% off - CODE: ROOFTOP5

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SmallRig - Up to 25% Off* - Codes: ROOFTTOP15 & ROOFTOP25

ReelCharge - Up to 10% Off* - Code: ROOFTTOP10

Event Discounts FAQ:

I'm not a Sony shooter, can I still come?

Yes, we’d love to have you! You don’t need to be a Sony shooter to join us.

Is there parking?

Limited street parking is available. We recommend using public transportation or ride share services. For those who drive themselves and cannot find legal curbside parking within a few blocks, you/they can check www.spothero.com for local parking garages.

How do I rent Sony gear at the event?

Gear rental stations will be set up at the event. Simply visit a rental station, speak with a Sony specialist, and choose the gear you’d like to try. The specialists will assist you in setting up and using the equipment. You must bring a valid ID and credit card

Is there a cost to rent Sony gear?

Gear rental is complimentary for all event attendees. This is a fantastic opportunity to test out high-end Sony equipment at no additional cost. Please bring a valid photo ID to rent gear. This helps ensure the security and accountability of the equipment.

What types of Sony gear will be available for rental?

Attendees will have first come first serve access to a wide range of Sony equipment, including the latest cameras, lenses, and accessories. This includes mirrorless cameras, full-frame cameras, prime and zoom lenses, and more.

How long can I use the rented gear?

Gear can be rented for set time slots to ensure that all attendees have a chance to try the equipment. Time slots will be managed by the rental stations, and you can inquire about availability and scheduling upon arrival.

Can I reserve gear in advance?

Gear reservations are on a first-come, first-served basis at the event. Arrive early to secure the equipment you are most interested in.

What if I need help using the rented gear?

Focus Camera and Sony specialists will be available throughout the event and at the Tech Station to provide hands-on assistance and answer any questions you may have about the gear. They will help you make the most of the equipment and offer tips for getting the best results.

Will there be opportunities to purchase the gear I try?

Yes, there will be exclusive event-only discounts on Sony products and accessories.

Is this event only for professionals?

No, this event is open to everyone, regardless of experience level!

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