Polaroid Originals Now Viewfinder i-Type Instant Camera

Polaroid’s new point-and-shoot analog instant camera has all you need to catch every life moment in an original Polaroid photograph. Now with autofocus, it’s simple to capture moments as you see them, so you can relive them forever in sharp, vivid color. Frame two moments in one with double exposure, or get yourself in the picture with self-timer and an accurate flash to make everyone look like they should. 

Simplicity Meets Functionality

The Now takes simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker but a life accessory. Thanks to the Autofocus 2 lens system, the Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often even without the flash. This dreamy, artistic instant camera is ready to add some drama to your photography by providing two frames in one Polaroid photograph with the built-in double exposure. Additionally, the self-timer gives you 9 seconds to get in the picture with your friends and be a part of the memory you are capturing. 

Polaroid Originals Color Instant Film for i-Type Cameras

Modern instant cameras need modern films. This Polaroid Color Instant Film Pack includes 8 instant photographs to bring your moment to life in dreamy Polaroid color and finished in that iconic white frame. This color i-Type film is compatible with the OneStep 2, OneStep+, the Polaroid Now, and the Polaroid Lab. It’s battery-free so it won’t work for vintage cameras, but it will work for your budget.

Store Chilled

The fridge is your film’s best friend. Temperature affects how Polaroid film works. To keep your film in shape for shooting, it is recommend being stored in the fridge (not the freezer) and allowing it to reach room temperature (13-28 degree C / 55-82 degree F) before loading it into your camera.

Care for Your Camera

Clean rollers make for clearer photographs. Each Polaroid camera has a set of rollers inside the film door. If these rollers are dirty, the chemistry can’t spread as easily across the film frame. If they look dirty, give them a gentle wipe with a soft, damp cloth.

Shoot with the Light

Whether you’re using natural sunlight or a studio set-up, always shoot with the light behind you, or to your side. If you face the camera into the light, your photos can end up dark and blown out. It is also recommended to always use the flash to get great results — even if it’s a sunny day.

Develop in the Dark

You need light to get the best photograph, but you need darkness to let it work its magic. When you take a photograph, thousands of chemical reactions take place within that small film frame. To get the best result, let your photograph develop face down in a warm area that’s shielded from light.

Focus Microfiber Cleaning Cloth

This cleaning cloth is constructed from high-quality microfiber and can be used as a host of quick-cleaning situations. Whether you need it for a camera lens, LCD screen, or eyeglasses, this cloth's micro fibers can get into the tiny nooks and crevices that cotton and paper towels just can't! It's the perfect accessory to keep anywhere it can come in handy. Get multiple cloths and keep them around the house, in your car, briefcase or purse.