Polaroid Originals Now Viewfinder i-Type Instant Camera

Polaroid’s new point-and-shoot analog instant camera has all you need to catch every life moment in an original Polaroid photograph. Now with autofocus, it’s simple to capture moments as you see them, so you can relive them forever in sharp, vivid color. Frame two moments in one with double exposure, or get yourself in the picture with self-timer and an accurate flash to make everyone look like they should. 

Simplicity Meets Functionality

The Now takes simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory. Thanks to the Autofocus 2 lens system, the Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash. This dreamy, artistic instant camera is ready to add some drama to your photography by providing two frames in one Polaroid photograph with the built-in double exposure. Additionally, the self-timer gives you 9 seconds to get in the picture with your friends and be a part of the memory you are capturing. 

Polaroid Originals Standard Color Instant Film for i-Type Cameras

Every camera needs film to go with it. Polaroid Originals i-Type cameras have their own i-Type film, battery-free, unlike the standard film for vintage cameras (meaning it’s easier on the wallet) and optimized for the Polaroid OneStep 2 Camera. i-Type film is a new generation of instant film, optimized for i-Type cameras like the OneStep 2. That means you get the best photos possible with your OneStep 2, as crisp, clear and colorful as every photo should be. And because i-Type cameras have their own rechargeable batteries, Polaroid doesn't have to put one in the film, meaning you save money on every single pack. But don't try using it in a 600 camera – it won't work, no matter how nicely you ask it to.

Fresh Formula. Familiar Feel

It might look familiar, but this film is all new. It uses Polaroid's most advanced chemistry to provide richer colors, tones, and contrasts than any Polaroid film before it.

Store Chilled, Shoot Warm

Temperature affects how the film works. Keep it stored cold in the fridge, but never freeze it. Ideally you should let it adjust to room temperature before you use it. That’s around 55 to 82 degree Fahrenheit (13 to 28 degree Celsius). When it’s cold out, keep your photos warm in a pocket close to your body while they develop. Or if it’s a hot day, make sure they stay cool.

Shoot With The Light

The more light in your shot, the better your photo will turn out. Instant film loves light, especially natural light. Use the flash for all your indoor photos. For best results Polaroid also recommends using the flash for outdoor shots, unless it’s a bright sunny day.

Develop In The Dark

All photos appear blank at first. They’re most sensitive during this time, so don’t bend or shake them. Shield them from the light, and place them face down as they develop. Keep B&W photos shielded from light for about 1 minute, and color film for about 6 minutes.

Care for Your Camera

Your camera has a set of rollers inside the film door. Each photo passes through these rollers as it’s made, so it’s important to make sure that they stay clean. If the rollers get visibly dirty then gently wipe them down with a soft, damp cloth.