Polaroid NOW+ Instant Film Camera Camera (White) with B&W Film and Film Kit

$199.99 $249.95
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Product highlights

  • Regular and portrait lens
  • Manual mode and double exposure
  • Light painting and self-timer
  • Autofocus and smart flash
  • Tripod mount
  • 15-pack battery life
  • Bluetooth connection
  • Includes 5 lens filter kit
  • More filters with mobile app

In the box

  • Polaroid NOW+ Instant Film Camera (White)
    • Lens Filter Kit
    • USB Charging Cable
    • Neck Strap
    • Quick Start Guide
  • Polaroid B&W Film for i-Type Cameras
  • Focus Camera Polaroid Film Kit for Polaroid i-Type, 600, and SX-70 Cameras
      • 3 x Magnetic Frames
      • 10 x Hanging Frames with Clips
      • Stationery Storage Box

Free standard shipping

*Orders placed before 1 PM EST Mon - Thur will ship the same day. Orders placed beyond these hours will be shipped the next business day. Exclusions apply. See shipping policy

Free Local Pickup

Please call for store stock availability. Requests made before 2:30 PM EST can be available for next-day pickup. Learn more

Questions? We’re Here to Help

Call or email one of our experts.

Polaroid NOW+ Instant Film Camera

The most creative camera yet. Polaroid Now+ is the revamped analog instant camera with even more creative tools. Get 5 new lens filters, and unlock two extra tools — aperture priority and tripod mode — inside the Polaroid mobile app. Try light painting, double exposure, manual mode, and more. Plus a tripod mount to steady your ideas inside the original Polaroid square format frame.

Autofocus 2-Lens System

Capture your sharpest memories yet. The Polaroid Now+ chooses the best lens for the shot while you stay focused on the action.

Built-In Double Exposure

Two frames in one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.

Self-Timer

Make the moment your own with the self-timer. Tap the timer for an extra 9 seconds to get in the frame.

Smart Flash

A more human-friendly flash to make everyone look like they should.

Rechargeable Battery

Be ready for every moment with a built-in rechargeable battery and USB charging cable.

Polaroid B&W Film for i-Type Cameras

Got a camera? Need film. Polaroid i-Type cameras have their film: it's battery-free (unlike the standard film for vintage cameras), so it's easier on the wallet. Compatible with the OneStep + and the Now cameras, plus the Polaroid Lab. There are 8 instant photos in every pack.

Store Chilled

The fridge is your movie's best friend. Temperature affects how Polaroid film works. To keep the film fit for recording, we recommend storing it in the refrigerator (not the freezer) and allowing it to reach room temperature (55.4-82.4 degrees F / 55-82 degrees F) before loading it into the camera.

Focus Camera Film Kit for Polaroid i-Type, 600, and SX-70 with Magnetic/Hanging Frames, Storage Box

Store and display your instant photos in style with the Focus Camera Polaroid Film Kit for Polaroid i-Type, 600, and SX-70 Cameras. This set provides magnetic and hanging frames, with matching clips, to display your creations. It also includes a standing storage box that holds up to 50 photos.

Shipping & Returns

  • Same Day Shipping


    All orders placed by 1PM( EST), Monday through Thursday, and by 11AM (EST) on Friday, are shipped same day. Orders placed outside these times will ship the next business day. We do not ship internationally or to Puerto Rico, Guam and other US territories at this time. For more details click here.

  • Free Standard Shipping


    We offer free standard shipping on thousands of items within the continental USA (this does not include Alaska and Hawaii).



  • Easy returns


    If you're not happy with your purchase for any reason, our flexible 30-day free return policy makes it easy to get a full refund. Click here to view our return policy.


Frequently Asked Questions

How do I return an item?

Returns are incredibly simple. Please log into your account, find your item you wish to return and follow the prompts to make a return. If you do not have an account, click here to find your order and make a return.

Will I receive a full refund when I return an item?

You will receive a full refund when you return an item in its original manufacturer’s packaging, undamaged and unmarked. If the item you are returning is priced at less than $35, you will be charged a 15% restocking fee. Please note you will not be refunded any shipping charges.

How many days do I have to make a return?

You have 30 days to make a return. During the holiday season, from November 1 to December 31, we extend the return window to 60 days. 

My item was damaged in transit. How do I place a return?

If your order has been noticeably damaged in transit, we strongly recommend that you refuse delivery and notify us immediately. Claims for missing items or items damaged in transit must be made within 48 hours of delivery. If there is carrier damage, please contact support@focuscamera.com with your order number and a description of the damage. 

There’s an issue with my order, what should I do?

Oh no! Please contact our customer service team so we can resolve the issue immediately. You can call us on 1.800.221.0828, email us at support@focuscamera.com, or send us a message here.

Can I exchange an item?

We do not currently offer exchanges. Please return the item you purchased within 30 days and order what you’d like instead.

If I ordered a kit, do I have to return all the items?

If you ordered a kit, you must return all components and accessories to receive a full refund.

I ordered a product that included a free item. I’d like to return it, do I need to return the free item as well?

If you ordered a product that included a free item, you must include the free item with your return. If not, your return will not be accepted and you will not receive a full refund.

Do you offer repairs?

We currently only offer camera repairs at our Brooklyn store. The item must be dropped off and collected in person as we do not accept shipped items for repair. For more information, please call our Brooklyn store on 1.718.431.7900.

What is your return policy?

Most items can be returned within 30 days for a full refund. Click here to read our full return policy. 

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