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1 7
Sony |SKU: ILCE7M3MB

Sony Alpha 7 III full-frame Mirrorless Interchangeable-Lens Camera with 28-70mm Lens

$1,598.00 $2,198.00

Product highlights

  • 24.2MP full-frame Exmor R CMOS sensor
  • BIONZ X image processor
  • 693 phase-detection and 425 contrast-detection autofocus points
  • Real-time Eye AF for humans and animals
  • 5-axis in-body image stabilization
  • Continuous shooting up to 10fps
  • Weather-sealed magnesium alloy body
  • Dual SD card slots
  • 4K video recording with S-Log2/3 and HLG
  • Full HD 120fps slow-motion video
  • 28-70mm f/3.5-5.6 kit lens
  • Small, lightweight zoom lens (293 g / 10.4 oz)
  • Two ED and three aspherical lens elements
  • Seven-blade circular aperture for smooth bokeh
  • Largest diameter 72.5 mm, length 83 mm
  • Built-in optical image stabilization (OSS)
  • Supports in-body Active IS with OSS
  • AF/AE tracking speed compatible with 120fps burst
  • Precise focus while zooming
  • 55 mm filter diameter

In the box

  • Sony Alpha 7 III Camera body
  • Body cap
  • Eyepiece cup
  • Multi Interface Shoe Cap
  • Rechargeable Battery 
  • AC Adapter
  • Shoulder strap
  • Micro USB cable (USB 3.2)
  • SEL28702 (FE 28-70mm f/3.5-5.6 OSS II Lens)
  • Lens front cap
  • Lens rear cap

Free standard shipping

*Orders placed before 1 PM EST Mon - Thur will ship the same day. Orders placed beyond these hours will be shipped the next business day. Exclusions apply. See shipping policy

Free Local Pickup

Please call for store stock availability. Requests made before 2:30 PM EST can be available for next-day pickup. Learn more

Questions? We’re Here to Help

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Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs. With FE 28-70mm f/3.5-5.6 OSS II - Compact full-frame standard zoom lens with Optical SteadyShot, AF during zooming, 120fps AF/AE tracking, and other features that take full advantage of the advanced capabilities of the latest α series bodies.

Full-Frame 24.2MP Sensor & BIONZ X Processor

Capture sharp, detailed images with excellent low-light performance and true-to-life colors, while fast processing ensures smooth gradation, low noise, and supports high-speed continuous shooting and 4K video.

Fast Hybrid Autofocus & Eye AF

693 phase-detection and 425 contrast points provide precise focus across nearly the entire frame, with real-time Eye AF for humans and animals, perfect for portraits, action, or wildlife photography.

5-Axis Image Stabilization & High-Speed Shooting

Reduces camera shake for handheld photos and smooth video, while continuous shooting at up to 10fps captures fast-moving subjects with reliability.

Durable Body & Extended Performance

Weather-sealed magnesium alloy construction with dual SD card slots and NP-FZ100 battery ensures long-lasting use in any environment.

4K Video

The A7 III records oversampled 4K video with cinematic detail. Support for S-Log2/3 and HLG allows creative color grading and HDR production, while Full HD 120fps slow-motion enables professional video content creation.

28-70mm f/3.5-5.6 Lens

Compact and lightweight at just 293 g (10.4 oz) with a 72.5 mm largest diameter and 83 mm length, this versatile lens covers 28–70 mm with minimal change in lens length. It features two ED and three aspherical elements to suppress aberrations, a seven-blade circular aperture for smooth bokeh, built-in optical image stabilization (OSS) that works with in-body Active IS, precise AF/AE tracking even during continuous bursts up to 120 fps, breathing compensation with compatible cameras, accurate focus while zooming, and a 55 mm filter diameter.

Shipping & Returns

  • Same Day Shipping


    All orders placed by 1PM( EST), Monday through Thursday, and by 11AM (EST) on Friday, are shipped same day. Orders placed outside these times will ship the next business day. We do not ship internationally or to Puerto Rico, Guam and other US territories at this time. For more details click here.

  • Free Standard Shipping


    We offer free standard shipping on thousands of items within the continental USA (this does not include Alaska and Hawaii).



  • Easy returns


    If you're not happy with your purchase for any reason, our flexible 30-day free return policy makes it easy to get a full refund. Click here to view our return policy.

Frequently Asked Questions

How do I return an item?

Returns are incredibly simple. Please log into your account, find your item you wish to return and follow the prompts to make a return. If you do not have an account, click here to find your order and make a return.

Will I receive a full refund when I return an item?

You will receive a full refund when you return an item in its original manufacturer’s packaging, undamaged and unmarked. If the item you are returning is priced at less than $35, you will be charged a 15% restocking fee. Please note you will not be refunded any shipping charges.

How many days do I have to make a return?

You have 30 days to make a return. During the holiday season, from November 1 to December 31, we extend the return window to 60 days. 

My item was damaged in transit. How do I place a return?

If your order has been noticeably damaged in transit, we strongly recommend that you refuse delivery and notify us immediately. Claims for missing items or items damaged in transit must be made within 48 hours of delivery. If there is carrier damage, please contact support@focuscamera.com with your order number and a description of the damage. 

There’s an issue with my order, what should I do?

Oh no! Please contact our customer service team so we can resolve the issue immediately. You can call us on 1.800.221.0828, email us at support@focuscamera.com, or send us a message here.

Can I exchange an item?

We do not currently offer exchanges. Please return the item you purchased within 30 days and order what you’d like instead.

If I ordered a kit, do I have to return all the items?

If you ordered a kit, you must return all components and accessories to receive a full refund.

I ordered a product that included a free item. I’d like to return it, do I need to return the free item as well?

If you ordered a product that included a free item, you must include the free item with your return. If not, your return will not be accepted and you will not receive a full refund.

Do you offer repairs?

We currently only offer camera repairs at our Brooklyn store. The item must be dropped off and collected in person as we do not accept shipped items for repair. For more information, please call our Brooklyn store on 1.718.431.7900.

What is your return policy?

Most items can be returned within 30 days for a full refund. Click here to read our full return policy. 

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