Sony |SKU: ILCE7M4MB

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable-Lens Camera with 28-70mm f/3.5-5.6 OSS II Zoom Lens (Black)

$2,198.00 $2,698.00

Product highlights

  • 33MP full-frame Exmor R back-illuminated CMOS sensor
  • BIONZ XR image processing engine
  • ISO up to 204800 with 15+ stop dynamic range
  • 4K 60p and 4K30p 10-bit 4:2:2 video recording
  • 7K oversampled full-frame 4K30p with no pixel binning
  • Real-time Eye AF for humans, animals, and birds for photo and video
  • S-Cinetone, S-Log3, HLG, and Creative Look presets
  • Focus Map, Breathing Compensation, and AF Assist
  • 5-axis in-body image stabilization with Active Mode
  • UVC/UAC live streaming up to 4K 15p or 1080p 60p with internal recording
  • FE 28–70mm f/3.5–5.6 OSS II full-frame standard zoom lens
  • Compact, lightweight lens design
  • Optical SteadyShot (OSS) image stabilization
  • AF during zooming with accurate focus
  • AF/AE tracking up to 120 fps
  • ED and aspherical lens elements
  • Seven-blade circular aperture
  • 55mm filter thread

In the box

  • Sony Alpha 7 IV Camera body
  • Body cap
  • Eyepiece cup
  • Multi Interface Shoe Cap
  • Rechargeable Battery
  • USB charger
  • Shoulder strap
  • USB-A to USB-C cable (USB 3.2)
  • SEL28702 (FE 28-70mm f/3.5-5.6 OSS II Lens)
  • Lens front cap
  • Lens rear cap

Free standard shipping

*Orders placed before 1 PM EST Mon - Thur will ship the same day. Orders placed beyond these hours will be shipped the next business day. Exclusions apply. See shipping policy

Free Local Pickup

Please call for store stock availability. Requests made before 2:30 PM EST can be available for next-day pickup. Learn more

Questions? We’re Here to Help

Call or email one of our experts.

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators. With FE 28-70mm f/3.5-5.6 OSS II - Compact full-frame standard zoom lens with Optical SteadyShot, AF during zooming, 120fps AF/AE tracking, and other features that take full advantage of the advanced capabilities of the latest α series bodies.

High-Resolution Full-Frame Performance

33MP full-frame Exmor R back-illuminated CMOS sensor paired with the next-generation BIONZ XR processor delivers exceptional detail, low noise, ISO up to 204800, and over 15 stops of dynamic range.

Professional 4K Video Quality

Capture up to 4K 60p 10-bit 4:2:2 with full pixel readout, plus 7K oversampled full-frame 4K30p with no pixel binning for outstanding clarity and color depth.

Advanced Real-Time Autofocus

Real-time Eye AF for humans, animals, and birds ensures fast, accurate subject tracking for both photos and video.

Cinematic Color and Movie Tools

Includes S-Cinetone, S-Log3, HLG, and 10 Creative Look presets, along with Focus Map, Breathing Compensation, and AF Assist for refined cinematic control.

Stabilization and Live Streaming

5-axis in-body image stabilization with Active Mode enables smooth handheld shooting, while UVC/UAC support allows live streaming up to 4K 15p or 1080p 60p with internal recording.

28-70mm f/3.5-5.6 Lens

Compact and lightweight at just 293 g (10.4 oz) with a 72.5 mm largest diameter and 83 mm length, this versatile lens covers 28–70 mm with minimal change in lens length. It features two ED and three aspherical elements to suppress aberrations, a seven-blade circular aperture for smooth bokeh, built-in optical image stabilization (OSS) that works with in-body Active IS, precise AF/AE tracking even during continuous bursts up to 120 fps, breathing compensation with compatible cameras, accurate focus while zooming, and a 55 mm filter diameter.

Shipping & Returns

  • Same Day Shipping


    All orders placed by 1PM( EST), Monday through Thursday, and by 11AM (EST) on Friday, are shipped same day. Orders placed outside these times will ship the next business day. We do not ship internationally or to Puerto Rico, Guam and other US territories at this time. For more details click here.

  • Free Standard Shipping


    We offer free standard shipping on thousands of items within the continental USA (this does not include Alaska and Hawaii).



  • Easy returns


    If you're not happy with your purchase for any reason, our flexible 30-day free return policy makes it easy to get a full refund. Click here to view our return policy.


Frequently Asked Questions

How do I return an item?

Returns are incredibly simple. Please log into your account, find your item you wish to return and follow the prompts to make a return. If you do not have an account, click here to find your order and make a return.

Will I receive a full refund when I return an item?

You will receive a full refund when you return an item in its original manufacturer’s packaging, undamaged and unmarked. If the item you are returning is priced at less than $35, you will be charged a 15% restocking fee. Please note you will not be refunded any shipping charges.

How many days do I have to make a return?

You have 30 days to make a return. During the holiday season, from November 1 to December 31, we extend the return window to 60 days. 

My item was damaged in transit. How do I place a return?

If your order has been noticeably damaged in transit, we strongly recommend that you refuse delivery and notify us immediately. Claims for missing items or items damaged in transit must be made within 48 hours of delivery. If there is carrier damage, please contact support@focuscamera.com with your order number and a description of the damage. 

There’s an issue with my order, what should I do?

Oh no! Please contact our customer service team so we can resolve the issue immediately. You can call us on 1.800.221.0828, email us at support@focuscamera.com, or send us a message here.

Can I exchange an item?

We do not currently offer exchanges. Please return the item you purchased within 30 days and order what you’d like instead.

If I ordered a kit, do I have to return all the items?

If you ordered a kit, you must return all components and accessories to receive a full refund.

I ordered a product that included a free item. I’d like to return it, do I need to return the free item as well?

If you ordered a product that included a free item, you must include the free item with your return. If not, your return will not be accepted and you will not receive a full refund.

Do you offer repairs?

We currently only offer camera repairs at our Brooklyn store. The item must be dropped off and collected in person as we do not accept shipped items for repair. For more information, please call our Brooklyn store on 1.718.431.7900.

What is your return policy?

Most items can be returned within 30 days for a full refund. Click here to read our full return policy. 

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