Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable-Lens Camera with 28-70mm f/3.5-5.6 OSS II Zoom Lens (Black)
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With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators. With FE 28-70mm f/3.5-5.6 OSS II - Compact full-frame standard zoom lens with Optical SteadyShot, AF during zooming, 120fps AF/AE tracking, and other features that take full advantage of the advanced capabilities of the latest α series bodies.
High-Resolution Full-Frame Performance
33MP full-frame Exmor R back-illuminated CMOS sensor paired with the next-generation BIONZ XR processor delivers exceptional detail, low noise, ISO up to 204800, and over 15 stops of dynamic range.
Professional 4K Video Quality
Capture up to 4K 60p 10-bit 4:2:2 with full pixel readout, plus 7K oversampled full-frame 4K30p with no pixel binning for outstanding clarity and color depth.
Advanced Real-Time Autofocus
Real-time Eye AF for humans, animals, and birds ensures fast, accurate subject tracking for both photos and video.
Cinematic Color and Movie Tools
Includes S-Cinetone, S-Log3, HLG, and 10 Creative Look presets, along with Focus Map, Breathing Compensation, and AF Assist for refined cinematic control.
Stabilization and Live Streaming
5-axis in-body image stabilization with Active Mode enables smooth handheld shooting, while UVC/UAC support allows live streaming up to 4K 15p or 1080p 60p with internal recording.
28-70mm f/3.5-5.6 Lens
Compact and lightweight at just 293 g (10.4 oz) with a 72.5 mm largest diameter and 83 mm length, this versatile lens covers 28–70 mm with minimal change in lens length. It features two ED and three aspherical elements to suppress aberrations, a seven-blade circular aperture for smooth bokeh, built-in optical image stabilization (OSS) that works with in-body Active IS, precise AF/AE tracking even during continuous bursts up to 120 fps, breathing compensation with compatible cameras, accurate focus while zooming, and a 55 mm filter diameter.
Sony Alpha 7 IV Full-Frame Mirrorless Camera
| Image Sensor | 33MP full-frame Exmor R back-illuminated CMOS sensor |
| Image Processor | BIONZ XR |
| ISO Range | 100–51200 (expandable to 204800) |
| Dynamic Range | 15+ stops |
| Video Recording | 4K up to 60p, 10-bit 4:2:2 internal recording |
| Oversampled 4K | 7K oversampled full-frame 4K30p, no pixel binning |
| Video Formats | XAVC S, XAVC HS, XAVC S-I |
| Autofocus | Real-time Eye AF for humans, animals, and birds (photo & video) |
| AF System | Fast Hybrid AF with up to 759 phase-detection points |
| Continuous Shooting | Up to 10 fps |
| Image Stabilization | 5-axis in-body (up to 5.5 stops) |
| Color Profiles | S-Cinetone, S-Log3, HLG, Creative Look presets |
| Video Assist Features | Focus Map, AF Assist, Breathing Compensation |
| Live Streaming | UVC/UAC USB streaming up to 4K 15p / 1080p 60p |
| Memory Cards | Dual slots (CFexpress Type A / SD UHS-II) |
| LCD Screen | 3.0 inch vari-angle touchscreen |
| Viewfinder | 3.69M-dot OLED electronic viewfinder |
| Connectivity | Wi-Fi and Bluetooth |
| Battery | NP-FZ100 rechargeable |
| Battery Life | Up to approx. 580 shots (LCD) |
| USB-C | Power delivery and charging |
| Lens Mount | E-mount |
| Weight | Approx. 658 g (with battery and memory card) |
Sony FE 28-70mm f/3.5-5.6 OSS II Lens
| Lens Type | Interchangeable, full-frame zoom lens (Sony E-mount) |
| Focal Length | 28–70mm (35mm equivalent on APS-C: 42–105mm) |
| Maximum Aperture | f/3.5–5.6 |
| Minimum Aperture | f/22–36 |
| Lens Construction | 8 groups / 9 elements, including 1 ED element and 3 aspherical elements |
| Lens Coating | Multi-coating for reduced flare and ghosting |
| Aperture Blades | 7, circular aperture for smooth bokeh |
| Image Stabilization | Optical SteadyShot (OSS) |
| Focus System | Internal focusing, Linear motor AF actuator |
| Minimum Focus Distance | 0.3–0.45 m (0.99–1.48 ft) |
| Zoom System | Manual |
| Filter Diameter | 55 mm |
| Hood Type | Petal shape, bayonet type |
| Weight & Dimensions | 293 g (10.4 oz), 72.5 × 83 mm (2-7/8 × 3-3/8 in.) |
| Teleconverter Compatibility | Not compatible with 1.4x or 2.0x |
Frequently Asked Questions
How do I return an item?
How do I return an item?
Returns are incredibly simple. Please log into your account, find your item you wish to return and follow the prompts to make a return. If you do not have an account, click here to find your order and make a return.
Will I receive a full refund when I return an item?
Will I receive a full refund when I return an item?
You will receive a full refund when you return an item in its original manufacturer’s packaging, undamaged and unmarked. If the item you are returning is priced at less than $35, you will be charged a 15% restocking fee. Please note you will not be refunded any shipping charges.
How many days do I have to make a return?
How many days do I have to make a return?
You have 30 days to make a return. During the holiday season, from November 1 to December 31, we extend the return window to 60 days.
My item was damaged in transit. How do I place a return?
My item was damaged in transit. How do I place a return?
If your order has been noticeably damaged in transit, we strongly recommend that you refuse delivery and notify us immediately. Claims for missing items or items damaged in transit must be made within 48 hours of delivery. If there is carrier damage, please contact support@focuscamera.com with your order number and a description of the damage.
There’s an issue with my order, what should I do?
There’s an issue with my order, what should I do?
Oh no! Please contact our customer service team so we can resolve the issue immediately. You can call us on 1.800.221.0828, email us at support@focuscamera.com, or send us a message here.
Can I exchange an item?
Can I exchange an item?
We do not currently offer exchanges. Please return the item you purchased within 30 days and order what you’d like instead.
If I ordered a kit, do I have to return all the items?
If I ordered a kit, do I have to return all the items?
If you ordered a kit, you must return all components and accessories to receive a full refund.
I ordered a product that included a free item. I’d like to return it, do I need to return the free item as well?
I ordered a product that included a free item. I’d like to return it, do I need to return the free item as well?
If you ordered a product that included a free item, you must include the free item with your return. If not, your return will not be accepted and you will not receive a full refund.
Do you offer repairs?
Do you offer repairs?
We currently only offer camera repairs at our Brooklyn store. The item must be dropped off and collected in person as we do not accept shipped items for repair. For more information, please call our Brooklyn store on 1.718.431.7900.
What is your return policy?
What is your return policy?
Most items can be returned within 30 days for a full refund. Click here to read our full return policy.






